{"id":89751,"date":"2019-12-16T13:39:11","date_gmt":"2019-12-16T11:39:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=89751"},"modified":"2019-12-16T13:39:11","modified_gmt":"2019-12-16T11:39:11","slug":"gran-consumo-crece-cesta-compra-mas-cara","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=89751","title":{"rendered":"Gran Consumo crece un 2,7% gracias a una cesta de la compra m\u00e1s cara"},"content":{"rendered":"<figure id=\"attachment_89758\" aria-describedby=\"caption-attachment-89758\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-89758\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/12\/cesta-de-la-compra.jpg\" alt=\"El mercado nacional de Gran Consumo crece en Espa\u00f1a debido a una cesta de la compra un 2,4% m\u00e1s cara\" width=\"690\" height=\"460\"><figcaption id=\"caption-attachment-89758\" class=\"wp-caption-text\">El mercado nacional de Gran Consumo crece en Espa\u00f1a debido a una cesta de la compra un 2,4% m\u00e1s cara<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Durante el tercer trimestre del a\u00f1o, el mercado espa\u00f1ol de <strong>Gran Consumo creci\u00f3 un 2,7%<\/strong>, un porcentaje superior al obtenido en otras econom\u00edas europeas, como Alemania, Francia o Reino Unido, y que se debe a un <strong>incremento del precio de la cesta de la compra<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Nielsen, el<a href=\"https:\/\/ipmark.com\/investigacion-de-mercados-gran-consumo-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\"> sector de Gran Consumo<\/a> registr\u00f3 en Espa\u00f1a un crecimiento del 2,7% durante el tercer trimestre de 2019. Un periodo en el que se agudiz\u00f3 la tendencia de incremento por precio, con una cesta un <strong>2,4% m\u00e1s cara<\/strong> y una <strong>demanda<\/strong> que permanece<strong> plana<\/strong> (<strong>+0,3%<\/strong>).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A nivel europeo, el sector tambi\u00e9n reflej\u00f3 una tendencia ascendente. Con un crecimiento del<strong> 2,2%<\/strong>, presenta los mismos s\u00edntomas que a nivel nacional. Un mayor coste de la cesta de la compra (+2,5%) y una <strong>demanda estancada<\/strong>, que retrocede de forma leve (<strong>-0.3%<\/strong>).&nbsp;<\/span><\/p>\n<figure id=\"attachment_89755\" aria-describedby=\"caption-attachment-89755\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-89755\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/12\/evolucion-mercado-gran-consumo.jpg\" alt=\"Evoluci\u00f3n 5G europeo del sector de Gran Consumo (Fuente: Nielsen)\" width=\"690\" height=\"344\"><figcaption id=\"caption-attachment-89755\" class=\"wp-caption-text\">Evoluci\u00f3n 5G europeo del sector de Gran Consumo (Fuente: Nielsen)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">La ca\u00edda en la demanda es un comportamiento compartido en <strong>Alemania, Francia<\/strong> y <strong>Reino Unido<\/strong>. En el pa\u00eds germano, experimenta una <strong>ca\u00edda del 1,9%<\/strong>, el peor dato del \u00faltimo a\u00f1o y que arrastra al mercado, que cede un 0,9%. <strong>En Francia, desciende un 1,3%<\/strong>, pero cierra con un crecimiento del 0,7% ante una cesta de la compra m\u00e1s cara. En <strong>Reino Unido<\/strong>, la demanda <strong>se contrae un 0,1%<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan <strong>Clara Colodro<\/strong>, experta en distribuci\u00f3n de la consultora, a pesar de la ralentizaci\u00f3n de la econom\u00eda y la inestabilidad pol\u00edtica, el sector mantiene la tendencia de trimestres anteriores, consolidando \u201csu din\u00e1mica de crecimiento v\u00eda precio y revalorizaci\u00f3n del lineal con productos de mayor valor a\u00f1adido, que compensan una demanda estancada\u201d.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el tercer trimestre del a\u00f1o, el mercado espa\u00f1ol de Gran Consumo creci\u00f3 un 2,7%, un porcentaje superior al obtenido<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[435,979,464],"class_list":["post-89751","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-espana","tag-europa","tag-reino-unido"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gran Consumo crece un 2,7% gracias a una cesta de la compra m\u00e1s cara<\/title>\n<meta name=\"description\" content=\"El sector de Gran Consumo en Espa\u00f1a ha crecido un 2,7% durante el tercer trimestre del a\u00f1o debido a una cesta de la compra un 2,4% m\u00e1s cara.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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