{"id":89115,"date":"2019-11-29T15:33:11","date_gmt":"2019-11-29T13:33:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=89115"},"modified":"2019-11-29T15:33:11","modified_gmt":"2019-11-29T13:33:11","slug":"no-es-el-que-es-el-como-la-nueva-campana-de-uber-para-la-integracion-de-los-taxis-en-sus-app","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=89115","title":{"rendered":"Uber lanza una nueva campa\u00f1a para la integraci\u00f3n de taxis en su app"},"content":{"rendered":"<figure id=\"attachment_89116\" aria-describedby=\"caption-attachment-89116\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89116\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/Fotograma_Uber_2.jpg\" alt=\"Fotograma de la nueva campa\u00f1a de Uber por la integraci\u00f3n de los taxistas en la plataforma\" width=\"690\" height=\"388\"><figcaption id=\"caption-attachment-89116\" class=\"wp-caption-text\">Fotograma de la nueva campa\u00f1a de Uber por la integraci\u00f3n de los taxistas en la plataforma<\/figcaption><\/figure>\n<p><strong>Uber ha presentado su nueva campa\u00f1a, junto con Shackleton, dedicada a la integraci\u00f3n de los taxis de Madrid en su plataforma. Lo ha hecho bajo el claim \u201cNo es el qu\u00e9, es el c\u00f3mo\u201d poniendo en valor las oportunidades y beneficios para taxistas, de trabajar con la empresa de movilidad en la igualdad de condiciones que el resto las VTC.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, dedicada tanto a ciudadanos como a taxistas en Madrid, integra <strong>dos spots<\/strong>. En uno de ellos se narra el viaje de una <strong>usuaria<\/strong> y en el otro el de una <strong>taxista<\/strong>. Las dos experiencias convergen en un mismo mensaje <strong>\u201ccuando alguien cuida los detalles, el color del coches es lo menos importante\u201d<\/strong>. Tambi\u00e9n se incluye un<strong> manifiesto en prensa<\/strong> con la misiva \u201ciniciamos en Madrid una nueva etapa de la mano de todos esos taxistas que comparten nuestra visi\u00f3n: solo la calidad del servicio importa\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ricardo Parb\u00f3n<\/strong>, director de marketing de Uber en Espa\u00f1a, asegura que la empresa est\u00e1 muy contenta con la incorporaci\u00f3n de los taxistas de Madrid, pues ambos grupos de movilidad comparten un mismo objetivo:<strong> \u201csolo la calidad importa\u201d<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La iniciativa comercial cuenta con radio, prensa y un plan de medios digital, que incluye spots, contenidos en <strong>redes sociales<\/strong>, banners, <strong>emailing<\/strong> y acciones especiales con <strong>influencers<\/strong>.&nbsp;<\/span><\/p>\n<h3><strong>Spot 1<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;No es el que, es el como&quot; campa\u00f1a de Uber\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/YXoAwEINs6U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Spot 2<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Taxis en la app de Uber\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/CFgOLMnq-04?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber ha presentado su nueva campa\u00f1a, junto con Shackleton, dedicada a la integraci\u00f3n de los taxis de Madrid en su<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[572,1940],"class_list":["post-89115","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-madrid","tag-uber"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uber lanza una nueva campa\u00f1a para la integraci\u00f3n de taxis en su app<\/title>\n<meta name=\"description\" content=\"Uber ha presentado su nueva campa\u00f1a, junto con Shackleton, dedicada a la integraci\u00f3n de los taxis de Madrid en su plataforma\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=89115\" \/>\n<meta property=\"og:locale\" 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