{"id":89079,"date":"2019-11-28T14:19:10","date_gmt":"2019-11-28T12:19:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=89079"},"modified":"2019-11-28T14:19:10","modified_gmt":"2019-11-28T12:19:10","slug":"abelardo-ibanez-ceo-zenith-media-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=89079","title":{"rendered":"Abelardo Ib\u00e1\u00f1ez, nuevo CEO de Zenith Media Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_89080\" aria-describedby=\"caption-attachment-89080\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89080\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/Abelardo-Ibanez-Zenith-Espana.jpg\" alt=\"Abelardo Ib\u00e1\u00f1ez, CEO de Zenith Media en Espa\u00f1a. \" width=\"345\" height=\"356\"><figcaption id=\"caption-attachment-89080\" class=\"wp-caption-text\">Abelardo Ib\u00e1\u00f1ez, CEO de Zenith Media en Espa\u00f1a.<\/figcaption><\/figure>\n<p><strong>&nbsp;Abelardo Ib\u00e1\u00f1ez ser\u00e1, a partir del pr\u00f3ximo mes de enero, el nuevo CEO de la agencia de medios Zenith en Espa\u00f1a. Reportar\u00e1 directamente a Fernando Rodr\u00edguez Varona, CEO de Publicis Media Espa\u00f1a, y tambi\u00e9n, a nivel global a Matt James, global brand president de Zenith. Ib\u00e1\u00f1ez, que procede de Weborama, donde era international VP, toma el testigo de Cristina Rey, cuyo nuevo destino en la direcci\u00f3n general de otra conocida compa\u00f1\u00eda del sector se dar\u00e1 a conocer en breve.&nbsp;<\/strong><\/p>\n<p>Abelardo Ib\u00e1\u00f1ez tiene una dilatada experiencia en <strong>data, tecnolog\u00eda e IA aplicados al marketing, la comunicaci\u00f3n y los medios<\/strong>. Inici\u00f3 su&nbsp;trayectoria en Mediaset y ha dedicado los \u00faltimos 15 a\u00f1os de su carrera a&nbsp;la tecnol\u00f3gica Weborama,&nbsp; donde ha trabajado para anunciantes, agencias y medios de comunicaci\u00f3n, con responsabilidad sobre clientes corporativos globales, gestionado equipos comerciales y de tecnolog\u00eda y data. El \u00faltimo lanzamiento ha sido Weborama Data Services, un equipo que desarrolla servicios de consultor\u00eda sem\u00e1ntica y de Inteligencia Artificial (IA) en varios mercados.<\/p>\n<p><em>\u00bb Con la incorporaci\u00f3n de Abelardo Ib\u00e1\u00f1ez, Zenith apuesta por liderar la comunicaci\u00f3n personalizada a escala, conociendo al consumidor a trav\u00e9s de su huella digital, contactando con \u00e9l a trav\u00e9s de experiencias relevantes y midiendo los efectos de esas conexiones. La comunicaci\u00f3n del presente y del futuro\u00bb, ha comentado <strong>Fernando Rodr\u00edguez Varona, CEO de Publicis Media Espa\u00f1a<\/strong>.&nbsp;<\/em><\/p>\n<p>Por su parte, Abelardo Ib\u00e1\u00f1ez ha se\u00f1alado:&nbsp;<em>\u00abTras m\u00e1s de 15 a\u00f1os en una compa\u00f1\u00eda como Weborama no es f\u00e1cil plantearse un cambio, pero el proyecto transformador, y sin duda ganador de Publicis Media y de Zenith me sedujo de inmediato. Asumo con much\u00edsima ilusi\u00f3n <strong>el grand\u00edsimo reto que tenemos por delante en el que la personalizaci\u00f3n a escala y el conocimiento del consumidor, apoy\u00e1ndonos en la tecnolog\u00eda, los datos y el talento, son claves para conseguir ayudar a nuestros clientes a conseguir sus objetivos<\/strong> de negocio. Me uno a este apasionante proyecto ilusionado y convencido tanto de la visi\u00f3n, como de la estrategia y sobre todo el talento con los que cuentan tanto Zenith como Publicis Media.\u00bb<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Abelardo Ib\u00e1\u00f1ez ser\u00e1, a partir del pr\u00f3ximo mes de enero, el nuevo CEO de la agencia de medios Zenith en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-89079","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abelardo Ib\u00e1\u00f1ez nuevo CEO de Zenith Media Espa\u00f1a-IPMARK<\/title>\n<meta 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