{"id":89075,"date":"2019-11-28T13:28:55","date_gmt":"2019-11-28T11:28:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=89075"},"modified":"2019-11-28T13:28:55","modified_gmt":"2019-11-28T11:28:55","slug":"ipsos-digital-plataforma-diy","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=89075","title":{"rendered":"Ipsos Digital, una plataforma DIY para la investigaci\u00f3n de mercados"},"content":{"rendered":"<figure id=\"attachment_89077\" aria-describedby=\"caption-attachment-89077\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89077\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/ipsos-digital.jpg\" alt=\"Ipsos Digital ofrece a las empresas el acceso a m\u00faltiples herramientas de investigaci\u00f3n \" width=\"690\" height=\"460\"><figcaption id=\"caption-attachment-89077\" class=\"wp-caption-text\">Ipsos Digital ofrece a las empresas el acceso a m\u00faltiples herramientas de investigaci\u00f3n<\/figcaption><\/figure>\n<p><strong>La firma de investigaci\u00f3n de mercados Ipsos ha anunciado el lanzamiento de Ipsos Digital, una plataforma de estilo \u2018Do It Yourself\u2019, que permite a los usuarios acceder a herramientas de <a href=\"https:\/\/ipmark.com\/marketing\/investigacion\/\" target=\"_blank\" rel=\"noopener noreferrer\">investigaci\u00f3n<\/a> en base a sus necesidades de informaci\u00f3n.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma ofrece a los usuarios, en concreto, la posibilidad de utilizar <strong>metodolog\u00edas espec\u00edficas para cada pregunta de negocio, visualizar resultados y extraer \u2018insights<\/strong>\u2019, mientras disponen de ayuda por parte de los investigadores de la compa\u00f1\u00eda.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las soluciones que incorpora destacan \u2018FastFacts\u2019, que posibilita crear cuestionarios propios; \u2018Test de claims\u2019 o \u2018Est\u00edmulos visuales\u2019. En los pr\u00f3ximos meses se a\u00f1adir\u00e1n un test que posibilita analizar innovaciones (InnoTest) y una soluci\u00f3n de pruebas de copy (Copy Testing).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma se ha construido siguiendo la filosof\u00eda<strong> \u2018Hazlo T\u00fa Mismo\u2019<\/strong> (DIY, en sus siglas en ingl\u00e9s). Seg\u00fan ha explicado <strong>Didier Truchot<\/strong>, presidente y CEO de la multinacional, \u201cen un mercado DIY en constante crecimiento, esta soluci\u00f3n combina la mejor tecnolog\u00eda y el m\u00e1ximo \u2018expertise\u2019, fundamentado en nuestros principios de seguridad, simplicidad, rapidez y sustancia\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ipsos Digital ya est\u00e1 disponible <strong>en Estados Unidos, Reino Unido, Francia, Alemania, Italia y Espa\u00f1a<\/strong>, y prev\u00e9 el lanzamiento en 71 mercados m\u00e1s en 2020.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma de investigaci\u00f3n de mercados Ipsos ha anunciado el lanzamiento de Ipsos Digital, una plataforma de estilo \u2018Do It<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-89075","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ipsos Digital, una plataforma DIY para la investigaci\u00f3n de mercados<\/title>\n<meta name=\"description\" content=\"Ipsos ha lanzado Ipsos Digital, una plataforma que sigue la filosof\u00eda DIY y permite a las empresas acceder a m\u00faltiples herramientas de investigaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=89075\" \/>\n<meta property=\"og:locale\" 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