{"id":88787,"date":"2019-11-22T12:57:23","date_gmt":"2019-11-22T10:57:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=88787"},"modified":"2019-11-22T12:57:23","modified_gmt":"2019-11-22T10:57:23","slug":"publicidad-multidispositivo-atresmedia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88787","title":{"rendered":"\u2018CrossDevice Advertising\u2019, la soluci\u00f3n de publicidad multidispositivo de Atresmedia"},"content":{"rendered":"
\"Smartclip
Smartclip probar\u00e1 una soluci\u00f3n de publicidad multidispositivo con campa\u00f1as de 15 anunciantes<\/figcaption><\/figure>\n

Smartclip, compa\u00f1\u00eda \u2018ad tech\u2019 perteneciente a Grupo Atresmedia, ha anunciado el prelanzamiento de una soluci\u00f3n de publicidad \u2018crossdevice\u2019 que permite emplear los datos de consumo de los contenidos emitidos en la televisi\u00f3n<\/a> lineal en estrategias digitales multipantalla. <\/strong><\/p>\n

En este prelanzamiento, la compa\u00f1\u00eda ha contado con campa\u00f1as de 15 anunciantes<\/strong> pertenecientes a distintos sectores. Entre ellos, Alain Afflelou, Bankia, El Corte Ingl\u00e9s, Evo, Iberdrola<\/strong>, Movistar o P&G<\/strong>. Y asegura que gracias al est\u00e1ndar tecnol\u00f3gico europeo HBBTV creado por la industria para el desarrollo de la televisi\u00f3n h\u00edbrida y a su tecnolog\u00eda, se ha podido crear \u201cpor primera vez\u201d una soluci\u00f3n que contribuya eficazmente a la planificaci\u00f3n de estrategias multidispositivo<\/strong>. <\/span><\/p>\n

\"Esquema
Esquema del funcionamiento de la soluci\u00f3n de Smartclip y Atresmedia<\/figcaption><\/figure>\n

Con este prelanzamiento, la compa\u00f1\u00eda comprobar\u00e1 la complementariedad de los medios y analizar\u00e1 c\u00f3mo una estrategia combinada con uso de data televisivo puede maximizar el alcance. Para este an\u00e1lisis, se emplear\u00e1n fuentes oficiales de mercado a trav\u00e9s de la herramienta VAR, lanzada recientemente por el grupo de televisi\u00f3n. Y se ha complementado con estudios de The Cocktail Analysis, Tres14 Research <\/strong>y Bilendi<\/strong>. <\/span><\/p>\n

Los resultados de esta prueba se dar\u00e1n a conocer el d\u00eda 24 de noviembre, en el anual UPfront \u2018NextTV\u2019, organizado por Atresmedia para contar las novedades previstas para los anunciantes en 2020. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Smartclip, compa\u00f1\u00eda \u2018ad tech\u2019 perteneciente a Grupo Atresmedia, ha anunciado el prelanzamiento de una soluci\u00f3n de publicidad \u2018crossdevice\u2019 que permite<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-88787","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"\n\u2018CrossDevice Advertising\u2019, la publicidad multidispositivo de Atresmedia<\/title>\n<meta name=\"description\" content=\"Smartclip, compa\u00f1\u00eda \u2018ad tech\u2019 perteneciente a Grupo Atresmedia, ha anunciado el prelanzamiento de una soluci\u00f3n de publicidad multidispositivo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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