{"id":88779,"date":"2019-11-22T11:42:42","date_gmt":"2019-11-22T09:42:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=88779"},"modified":"2019-11-22T11:42:42","modified_gmt":"2019-11-22T09:42:42","slug":"gala-cannes-lions-2019","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88779","title":{"rendered":"Gala Cannes Lions 2019. Celebrando la creatividad espa\u00f1ola"},"content":{"rendered":"<figure id=\"attachment_88780\" aria-describedby=\"caption-attachment-88780\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88780\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/gala-cannes-lions-2019.jpg\" alt=\"Agencias y anunciantes premiados en la pasada edici\u00f3n de Festival Cannes Lions\" width=\"690\" height=\"460\"><figcaption id=\"caption-attachment-88780\" class=\"wp-caption-text\">Agencias y anunciantes premiados en la pasada edici\u00f3n de Festival Cannes Lions<\/figcaption><\/figure>\n<p><strong>La industria publicitaria espa\u00f1ola ha celebrado en Madrid los 28 leones conseguidos en la \u00faltima edici\u00f3n del<a href=\"https:\/\/ipmark.com\/cinco-tendencias-clave-en-el-cannes-lions\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Festival Cannes Lions<\/a>, oficiado el pasado mes de junio. Unos premios que han vuelto a posicionar a nuestro pa\u00eds en el Top 10 de naciones m\u00e1s creativas.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Celebrado en el Florida Retiro y organizado por <strong>Scopen<\/strong> con la colaboraci\u00f3n de <strong>Beon Worldwide<\/strong>, en la gala se entregaron los leones conseguidos durante el festival. Un total de <strong>28 leones<\/strong>, repartidos en<strong> cuatro oros, 12 platas y 12 bronces<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>LOLA MullenLowe<\/strong>, con nueve leones, result\u00f3 la agencia m\u00e1s premiada en Cannes, seguida de<strong> DDB<\/strong> y <strong>Leo Burnett<\/strong>, con cuatro leones cada una. Entre los anunciantes, destacaron <strong>Burger King<\/strong>, <strong>Pernod Ricard<\/strong> y la plataforma <strong>Heroes of Today<\/strong> &#8211; formada por Iberia, Correos, Telepizza, LaLiga, 11811 y Cl\u00ednicas Baviera-.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan se\u00f1al\u00f3 Kika Sanbl\u00e1s, \u2018managing director\u2019 de la consultora durante la gala, \u201cs\u00f3lo hay un 3% de probabilidades de conseguir un \u2018lion\u201d. El haber obtenido 28 posiciona a la industria publicitaria espa\u00f1ola entre las naciones m\u00e1s creativas a nivel global, ocupando la<strong> s\u00e9ptima plaza en el Top 10<\/strong>.&nbsp;<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"es\">Kika Sanbl\u00e1s, de <a href=\"https:\/\/twitter.com\/scopen?ref_src=twsrc%5Etfw\">@scopen<\/a>: \u00abs\u00f3lo hay un 3% de posibilidades de ganar un &#8216;lion&#8217;\u00bb. Los premios obtenidos dan muestra de la alta calidad de la industria publicitaria en Espa\u00f1a <a href=\"https:\/\/twitter.com\/hashtag\/GalaCannesEsp19?src=hash&amp;ref_src=twsrc%5Etfw\">#GalaCannesEsp19<\/a> <a href=\"https:\/\/twitter.com\/beonworldwide?ref_src=twsrc%5Etfw\">@beonworldwide<\/a> <a href=\"https:\/\/twitter.com\/FloridaRetiro?ref_src=twsrc%5Etfw\">@FloridaRetiro<\/a> <a href=\"https:\/\/twitter.com\/Cannes_Lions?ref_src=twsrc%5Etfw\">@Cannes_Lions<\/a> <a href=\"https:\/\/t.co\/h9k7SX4QyD\">pic.twitter.com\/h9k7SX4QyD<\/a><\/p>\n<p>\u2014 IPMARK (@IPMARK) <a href=\"https:\/\/twitter.com\/IPMARK\/status\/1197588120348372993?ref_src=twsrc%5Etfw\">November 21, 2019<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Presentado por el actor <strong>Jaime Zatara\u00edn<\/strong>, en la gala tambi\u00e9n se entregaron los diplomas a los ganadores de las <strong>competiciones Young Lions<\/strong> convocadas en Espa\u00f1a, y que reconocieron a j\u00f3venes talentos en las categor\u00edas de PR, Media y Marketers. Dichas competiciones contaron con el patrocinio de <strong>Hotwire,<\/strong> <strong>Carat<\/strong> y las agencias <strong>BBDO, DDB, OMD, PHD<\/strong> y <strong>TBWA<\/strong> del grupo Omnicom.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La industria publicitaria espa\u00f1ola ha celebrado en Madrid los 28 leones conseguidos en la \u00faltima edici\u00f3n del Festival Cannes Lions,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[412],"class_list":["post-88779","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-burger-king"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gala Cannes Lions 2019. 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