{"id":88771,"date":"2019-11-22T11:11:11","date_gmt":"2019-11-22T09:11:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=88771"},"modified":"2019-11-22T11:11:11","modified_gmt":"2019-11-22T09:11:11","slug":"tasa-google-prensa-impresa-y-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88771","title":{"rendered":"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital"},"content":{"rendered":"<figure id=\"attachment_88775\" aria-describedby=\"caption-attachment-88775\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88775\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/tasa-google-prensa.jpg\" alt=\"En 2018, el sector de la prensa alcanz\u00f3 una facturaci\u00f3n de 6.250 millones de euros\" width=\"690\" height=\"478\"><figcaption id=\"caption-attachment-88775\" class=\"wp-caption-text\">En 2018, el sector de la prensa alcanz\u00f3 una facturaci\u00f3n de 6.231 millones de euros<\/figcaption><\/figure>\n<p><strong>A la espera de una posible aprobaci\u00f3n del impuesto a los servicios digitales, tambi\u00e9n conocido como tasa Google, el sector de la<a href=\"https:\/\/ipmark.com\/medios\/prensa-revistas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> prensa<\/a> podr\u00eda ser uno de los negocios m\u00e1s afectados, con una recaudaci\u00f3n estimada de 2,7 millones de euros.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed lo ha asegurado <strong>Concha Iglesias<\/strong>, socia directora de las industrias de medios de comunicaci\u00f3n y tecnolog\u00eda de<strong> Deloitte Espa\u00f1a<\/strong>, durante la presentaci\u00f3n del primer informe <strong>\u2018Contribuci\u00f3n de la prensa en Espa\u00f1a\u2019<\/strong>, elaborado junto con la<strong> Asociaci\u00f3n de Medios de Informaci\u00f3n (AMI)<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En \u00e9ste se analizan los efectos que tendr\u00eda sobre el sector la puesta en marcha de la llamada <strong>tasa Google<\/strong>, de la que se espera su tramitaci\u00f3n el pr\u00f3ximo a\u00f1o. Dicho impuesto recaer\u00eda sobre los servicios de publicidad online, por lo que algunos grupos de prensa podr\u00edan verse afectados por este nuevo tributo, estimando una recaudaci\u00f3n de <strong>2,7 millones de euros<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En t\u00e9rminos de actividad, en 2018 la industria de la prensa espa\u00f1ola alcanz\u00f3 una <strong>facturaci\u00f3n de 6.231 millones de euros<\/strong> y gener\u00f3<strong> 36.333 empleos<\/strong> entre puestos directos, indirectos e inducidos. El sector editorial representa as\u00ed<strong> un tercio del Producto Interior Bruto (PIB) de la industria cultural y creativa<\/strong>. M\u00e1s de la mitad del negocio es generado por los grupos de prensa (71%). Le siguen los puntos de venta (18%) y las distribuidoras (11%).&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e1s lectores de prensa<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El informe se\u00f1ala de igual modo la evoluci\u00f3n positiva de las ventas, tanto en el formato papel como en el digital. En 2018 se alcanz\u00f3 el mayor n\u00famero de lectores de noticias digitales, <strong>8.000 millones<\/strong>, un <strong>14% m\u00e1s<\/strong> que en 2017, as\u00ed como el de lectores de la versi\u00f3n impresa y digital (<strong>3.400 millones, un 4% m\u00e1s<\/strong>).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTeniendo en cuenta que nunca hemos tenido una ayuda directa y que todav\u00eda estamos saliendo de una crisis muy larga y muy dura, los datos demuestran que estamos fuertes y que tenemos un futuro muy bueno\u201d, ha destacado <strong>Ram\u00f3n Alonso<\/strong>, director general de <strong>AMI<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El medio se posiciona asimismo como uno de los de mayor credibilidad. El informe \u2018Digital News Report ES 2018\u2019 sit\u00faa la prensa en papel como el medio que m\u00e1s confianza genera (34% de los encuestados), por delante de la televisi\u00f3n (33%) y la prensa digital (31%). Y en las encuestas de credibilidad de Reuters, obtiene una calificaci\u00f3n de <strong>siete puntos sobre 10<\/strong>.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la espera de una posible aprobaci\u00f3n del impuesto a los servicios digitales, tambi\u00e9n conocido como tasa Google, el sector<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[123],"class_list":["post-88771","post","type-post","status-publish","format-standard","hentry","category-media","tag-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital<\/title>\n<meta name=\"description\" content=\"A la espera de una posible aprobaci\u00f3n de la tasa Google, el sector de la prensa podr\u00eda ser uno de los negocios m\u00e1s afectados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=88771\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital\" \/>\n<meta property=\"og:description\" content=\"A la espera de una posible aprobaci\u00f3n de la tasa Google, el sector de la prensa podr\u00eda ser uno de los negocios m\u00e1s afectados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=88771\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-22T09:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/tasa-google-prensa.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital\",\"datePublished\":\"2019-11-22T09:11:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771\"},\"wordCount\":442,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/tasa-google-prensa.jpg\",\"keywords\":[\"prensa\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=88771\",\"name\":\"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/tasa-google-prensa.jpg\",\"datePublished\":\"2019-11-22T09:11:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"A la espera de una posible aprobaci\u00f3n de la tasa Google, el sector de la prensa podr\u00eda ser uno de los negocios m\u00e1s afectados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=88771\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=88771#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital","description":"A la espera de una posible aprobaci\u00f3n de la tasa Google, el sector de la prensa podr\u00eda ser uno de los negocios m\u00e1s afectados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=88771","og_locale":"es_ES","og_type":"article","og_title":"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital","og_description":"A la espera de una posible aprobaci\u00f3n de la tasa Google, el sector de la prensa podr\u00eda ser uno de los negocios m\u00e1s afectados.","og_url":"https:\/\/ipmark.com\/?p=88771","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2019-11-22T09:11:11+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/tasa-google-prensa.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=88771#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=88771"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital","datePublished":"2019-11-22T09:11:11+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=88771"},"wordCount":442,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=88771#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/tasa-google-prensa.jpg","keywords":["prensa"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=88771","url":"https:\/\/ipmark.com\/?p=88771","name":"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=88771#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=88771#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/tasa-google-prensa.jpg","datePublished":"2019-11-22T09:11:11+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"A la espera de una posible aprobaci\u00f3n de la tasa Google, el sector de la prensa podr\u00eda ser uno de los negocios m\u00e1s afectados.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=88771#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=88771"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=88771#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=88771#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/88771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=88771"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/88771\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=88771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=88771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=88771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}