{"id":88741,"date":"2019-11-21T13:27:42","date_gmt":"2019-11-21T11:27:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=88741"},"modified":"2019-11-21T13:27:42","modified_gmt":"2019-11-21T11:27:42","slug":"estudiantes-innovation-week","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88741","title":{"rendered":"27 marcas l\u00edderes retan a estudiantes de negocio en la Innovation Week"},"content":{"rendered":"<figure id=\"attachment_88742\" aria-describedby=\"caption-attachment-88742\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88742\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/InnovationWeekCEUPHD-Fin-Jornada-edit.jpg\" alt=\"cerca de 800 estudiantes europeos de m\u00e1s de 30 universidades y escuelas de negocios, los d\u00edas 12 y 13 noviembre, en la Innovation Week. \" width=\"690\" height=\"321\"><figcaption id=\"caption-attachment-88742\" class=\"wp-caption-text\">Cerca de 800 estudiantes europeos de m\u00e1s de 30 universidades, en la Innovation Week.<\/figcaption><\/figure>\n<p><strong>Veintisiete empresas propusieron diferentes retos reales a cerca de 800 estudiantes europeos de m\u00e1s de 30 universidades y escuelas de negocios, &nbsp;los d\u00edas 12 y 13 noviembre, en la <a href=\"https:\/\/ipmark.com\/phd-y-la-universidad-ceu-san-pablo-unidos-por-la-innovacion\/\">Innovation Week<\/a>. Organizado por la Universidad CEU San Pablo y la agencia de medios PHD. Durante las dos jornadas, los j\u00f3venes realizaron multitud de pruebas y &nbsp;hackathones, con el fin de \u00abinnovar con prop\u00f3sito\u00bb.<\/strong><\/p>\n<p>El acto inaugural recay\u00f3 en el director general de la Fundaci\u00f3n Universitaria CEU San Pablo, <strong>Javier Tello Bellosillo, <\/strong>junto a&nbsp;la rectora del mismo centro, <strong>Rosa Visiedo<\/strong>; el CEO de OmnicomMediaGroup, <strong>Joan Jordi Vallverd\u00fa<\/strong> y la directora general de PHD, <strong><a href=\"https:\/\/ipmark.com\/sandra-sotelo-nueva-directora-general-phd-espana\/\">Sandra Sotelo<\/a>.<\/strong> Vallerd\u00fa ret\u00f3 a los alumnos a descubrir qu\u00e9 es y a qu\u00e9 se dedica una agencia de medios, destacando, en su intervenci\u00f3n, \u201c<strong>la importancia del capital humano (el talento) para poder innovar y triunfar en la sociedad del futuro\u201d.<\/strong><\/p>\n<p>Por su parte, <strong>Sotelo<\/strong> se\u00f1al\u00f3 que la comunicaci\u00f3n est\u00e1 muy ligada a la innovaci\u00f3n y la creaci\u00f3n en un entorno \u201cdominado por la tecnolog\u00eda\u201d, aunque quiso tranquilizar a los asistentes de que \u201c<strong>los profesionales no podr\u00e1n ser sustituidos por m\u00e1quinas, dado el que el papel del humano ser\u00e1 siempre el de dar soluciones a problemas reales e innovar con prop\u00f3sito\u201d.<\/strong><\/p>\n<p>Acerca de los retos planteados, los participantes ten\u00edan que aportar soluciones sostenibles de movilidad, dise\u00f1ar los campus universitarios conectados o ciudades del futuro, generar propuestas para el posicionamiento de nuevas marcas o crear productos, entre otras.&nbsp; Las empresas encargadas, en lanzar los problemas, fueron <strong>Google, Uniqlo, Iberia, Indra, \u0160koda, Cuatrecasas, Porsche, L\u2019Or\u00e9al, Twitter, Spotify, Ernst &amp; Young, Telepizza, Finnovating, Facebook, Merck, Santander, Movistar, Bicg, Mi Casa Inn, Seat, PHD, Red Bull, Promotur Turismo de Canarias, Hultz Price, Marco Aldany y Sesderma.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veintisiete empresas propusieron diferentes retos reales a cerca de 800 estudiantes europeos de m\u00e1s de 30 universidades y escuelas de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-88741","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>27 marcas l\u00edderes retan a estudiantes de negocio en la Innovation Week<\/title>\n<meta name=\"description\" content=\"27 marcas l\u00edderes retan a cerca de 800 estudiantes de negocio en la Innovation Week, los pasados los d\u00edas 12 y 13 noviembre.\" \/>\n<meta name=\"robots\" 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