{"id":88727,"date":"2019-11-21T12:16:36","date_gmt":"2019-11-21T10:16:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=88727"},"modified":"2019-11-21T12:16:36","modified_gmt":"2019-11-21T10:16:36","slug":"campana-navidena-de-leroy-merlin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88727","title":{"rendered":"\u2018La pared que compartimos\u2019, la campa\u00f1a navide\u00f1a de Leroy Merl\u00edn"},"content":{"rendered":"<figure id=\"attachment_88732\" aria-describedby=\"caption-attachment-88732\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88732\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/campana-navidena-de-leroy-merlin.jpg\" alt=\"Frame del spot de 'La pared que compartimos', la campa\u00f1a navide\u00f1a de Leroy Merl\u00edn\" width=\"690\" height=\"388\"><figcaption id=\"caption-attachment-88732\" class=\"wp-caption-text\">Frame del spot de &#8216;La pared que compartimos&#8217;, la campa\u00f1a navide\u00f1a de Leroy Merl\u00edn<\/figcaption><\/figure>\n<p><strong>En su \u00faltima campa\u00f1a, \u2018La pared que compartimos\u2019, Leroy Merlin muestra la reconciliaci\u00f3n de dos vecinos en Navidad tras una tensa relaci\u00f3n de ruidos originados por las tareas de bricolaje de ambos gracias a la decoraci\u00f3n navide\u00f1a.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el claim \u2018Lo que el bricolaje separ\u00f3, que la Navidad lo una\u2019, la campa\u00f1a navide\u00f1a del <a href=\"https:\/\/ipmark.com\/marketing\/anunciantes\/\" target=\"_blank\" rel=\"noopener noreferrer\">anunciante<\/a> refleja una de las molestias m\u00e1s cotidianas entre vecinos: el bricolaje. Destinada a los medios digitales, la pieza principal de la campa\u00f1a es un<strong> spot de 60 segundos<\/strong> donde se narra la historia de dos nuevos vecinos, Juli\u00e1n y Clara, cuyos pisos est\u00e1n pared con pared y son molestados, ambos, por los ruidos de bricolaje que generan entre s\u00ed. Es la Navidad la encargada de calmar los \u00e1nimos de ambos vecinos, gracias a la decoraci\u00f3n navide\u00f1a.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El spot digital ha sido realizado por la <strong>productora Antiest\u00e1tico<\/strong> y dirigido por el realizador <strong>Jordi Capdevila<\/strong>, nominado a los Goya por su corto de ficci\u00f3n \u2018Hawaii\u2019, dirigido y producido por \u00e9ste.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a ha sido dise\u00f1ada y desarrollada por <strong>Proximity<\/strong> y se lanzar\u00e1 en Youtube y en las redes sociales de la compa\u00f1\u00eda.&nbsp;<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"&#039;La pared que compartimos&#039;, la campa\u00f1a navide\u00f1a de Leroy Merl\u00edn\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6jxVzH2OYfc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En su \u00faltima campa\u00f1a, \u2018La pared que compartimos\u2019, Leroy Merlin muestra la reconciliaci\u00f3n de dos vecinos en Navidad tras una<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1586],"class_list":["post-88727","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-navidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018La pared que compartimos\u2019, la campa\u00f1a navide\u00f1a de Leroy Merl\u00edn<\/title>\n<meta name=\"description\" content=\"&#039;La pared que compartimos&#039; es el nombre de la campa\u00f1a navide\u00f1a de Leroy Merl\u00edn, donde 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