{"id":88633,"date":"2019-11-20T11:56:12","date_gmt":"2019-11-20T09:56:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=88633"},"modified":"2019-11-20T11:56:12","modified_gmt":"2019-11-20T09:56:12","slug":"carmen-limia-responsable-ecommerce-omnicommediagroup","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88633","title":{"rendered":"Carmen Limia, responsable del \u00e1rea ecommerce de OmnicomMediaGroup"},"content":{"rendered":"<figure id=\"attachment_88635\" aria-describedby=\"caption-attachment-88635\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88635\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/carmen-limia.jpg\" alt=\"Carmen Limia se incorpora al grupo como directora de la divisi\u00f3n de ecommerce\" width=\"690\" height=\"460\"><figcaption id=\"caption-attachment-88635\" class=\"wp-caption-text\">Carmen Limia se incorpora al grupo como directora de la divisi\u00f3n de ecommerce<\/figcaption><\/figure>\n<p><strong>OmnicomMediaGroup tiene una nueva directora para su divisi\u00f3n de<a href=\"https:\/\/ipmark.com\/digital\/ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"> comercio electr\u00f3nico<\/a>. Se trata de Carmen Limia, profesional con m\u00e1s de 20 a\u00f1os de experiencia en marketing y gran consumo, que se encargar\u00e1 de desarrollar la nueva \u00e1rea lanzada por el grupo en Espa\u00f1a.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Carmen Limia<\/strong> se incorpora a la compa\u00f1\u00eda con el cargo de \u2018head of ecommerce Spain\u2019. Bajo la direcci\u00f3n de <strong>Marta S\u00e1ez Achaerandio<\/strong>, \u2018chief operating and development officer\u2019 del grupo, se responsabilizar\u00e1 de<strong> desarrollar la nueva divisi\u00f3n de ecommerce de la compa\u00f1\u00eda<\/strong>. \u00c1rea que aterriza en Espa\u00f1a con el objetivo de mejorar la conversi\u00f3n y experiencia digital de los anunciantes de las agencias del grupo, tanto en venta directa como en las p\u00e1ginas de los retailers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Licenciada en Econ\u00f3micas y Administraci\u00f3n de Empresas por la Universidad de Deusto y PDG-1-17 (Programa de Direcci\u00f3n General) en IESE Business School, Limia cuenta con m\u00e1s de 20 a\u00f1os de experiencia en marketing y gran consumo en empresas como <strong>Procter &amp; Gamble<\/strong>, <strong>Schibsted Spain<\/strong> y <strong>ASUS Ib\u00e9rica<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para <strong>Marta S\u00e1ez<\/strong>, la incorporaci\u00f3n de Limia \u201csupone un refuerzo clave en el grupo para poder llevar a cabo marketing de precisi\u00f3n, creando un marco estrat\u00e9gico para tomar las mejores decisiones de negocio en relaci\u00f3n a la oferta de productos, su posicionamiento, sus contenidos en \u2018marketplaces\u2019 como Amazon o Aliexpress o en canales propios, con el objetivo de maximizar las ventas y mejorar el ROI\u201d.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OmnicomMediaGroup tiene una nueva directora para su divisi\u00f3n de comercio electr\u00f3nico. Se trata de Carmen Limia, profesional con m\u00e1s de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2154],"class_list":["post-88633","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carmen Limia, responsable del \u00e1rea ecommerce de OmnicomMediaGroup<\/title>\n<meta name=\"description\" content=\"Carmen Limia se incorpora a OmnicomMediaGroup como directora de la divisi\u00f3n de comercio electr\u00f3nico del grupo publicitario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=88633\" 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