{"id":88574,"date":"2019-11-19T17:34:45","date_gmt":"2019-11-19T15:34:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=88574"},"modified":"2019-11-19T17:34:45","modified_gmt":"2019-11-19T15:34:45","slug":"publicidad-nativa-formato-publicitario-al-alza","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88574","title":{"rendered":"La publicidad nativa, un formato publicitario al alza"},"content":{"rendered":"<figure id=\"attachment_88579\" aria-describedby=\"caption-attachment-88579\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88579\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/publicidad-nativa-crecimiento.jpg\" alt=\"Para 2025 se estima que la publicidad nativa alcance los 400.000 millones de d\u00f3lares a nivel global\" width=\"690\" height=\"319\"><figcaption id=\"caption-attachment-88579\" class=\"wp-caption-text\">Para 2025 se estima que la publicidad nativa alcance los 400.000 millones de d\u00f3lares a nivel global<\/figcaption><\/figure>\n<p><strong>La publicidad nativa vivir\u00e1 su momento cumbre en 2025, cuando el sector haya alcanzado una inversi\u00f3n de 400.000 millones de d\u00f3lares a nivel global. En Espa\u00f1a, dicha cifra se situar\u00e1 en los 4.900 millones. Datos que confirman el inter\u00e9s creciente por parte de<a href=\"https:\/\/ipmark.com\/agencias\/\" target=\"_blank\" rel=\"noopener noreferrer\"> agencias<\/a> y anunciantes hacia un formato publicitario que persigue no molestar a los usuarios.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son las principales conclusiones del encuentro<strong> \u2018Native Day\u2019<\/strong>, organizado por<strong> iProspect<\/strong> con la colaboraci\u00f3n de <strong>Outbrain<\/strong> y <strong>Verizon Media<\/strong>. Seg\u00fan los c\u00e1lculos de esta \u00faltima, en Europa occidental, la publicidad nativa reunir\u00e1 ingresos por valor de<strong> 92.000 millones de d\u00f3lares para 2025<\/strong>, mientras que para esa fecha, <strong>en Espa\u00f1a<\/strong>, Outbrain se\u00f1ala una cifra de negocio de<strong> 4.900 millones de d\u00f3lares<\/strong> &#8211; un 79,6% m\u00e1s que en 2019-.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con <strong>Lu\u00eds Esteban<\/strong>, CEO de iProspect, \u201cnos acercamos a un mundo en el que la publicidad en pantalla simplemente es nativa. Y esto avanzar\u00e1 con m\u00e1s velocidad a medida que pasemos m\u00e1s tiempo en aplicaciones\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe \u2018Redefining Nativa Study 2018\u2019 de Verizon Media confirma la actitud positiva de los usuarios hacia este tipo de publicidad.<strong> Cuatro de cada cinco usuarios<\/strong> reconoce que acepta la publicidad nativa como una forma de contenido. Y un <strong>79%<\/strong> asegura querer ver los anuncios m\u00e1s insertados en la p\u00e1gina web.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante el evento, estas compa\u00f1\u00edas informaron de la principal ventaja que tiene la publicidad nativa. Esta es, la de no interrumpir al usuario. Seg\u00fan datos ofrecidos por Outbrain, a un<strong> 95%<\/strong> de consumidores no les gusta que la publicidad interrumpa su actividad online, y un <strong>66%<\/strong> ignora los anuncios cuando interrumpen su experiencia al navegar.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad nativa vivir\u00e1 su momento cumbre en 2025, cuando el sector haya alcanzado una inversi\u00f3n de 400.000 millones de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[819],"class_list":["post-88574","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-publicidad-nativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad nativa, un formato 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