{"id":88493,"date":"2019-11-18T15:42:22","date_gmt":"2019-11-18T13:42:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=88493"},"modified":"2019-11-18T15:42:22","modified_gmt":"2019-11-18T13:42:22","slug":"informa-db-y-lead-ratings","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88493","title":{"rendered":"Informa D&B y Lead Ratings se al\u00edan para lanzar productos de marketing predictivo"},"content":{"rendered":"
\"Ricard
(De izq. a der.) Ricard Bonastre, CEO de Lead Ratings, y Valent\u00edn Arce director general comercial de Informa D&B.<\/figcaption><\/figure>\n

Informa D&B, compa\u00f1\u00eda especializada en el suministro de informaci\u00f3n comercial, financiera, sectorial y de marketing<\/a>, y Lead Ratings, startup dedicada al marketing predictivo, han firmado un acuerdo de colaboraci\u00f3n con el objetivo de ofrecer a las compa\u00f1\u00edas soluciones personalizadas para la optimizaci\u00f3n de las conversiones de los \u2018leads\u2019 generados y la reducci\u00f3n de riesgos gracias al uso del aprendizaje de m\u00e1quina (\u2018machine learning\u2019). <\/strong><\/p>\n

El acuerdo establece, en concreto, el lanzamiento de dos soluciones. Un modelo de riesgo personalizado<\/strong>, que predice el riesgo de impago a 30 d\u00edas sobre la cartera de clientes de una empresa en base al hist\u00f3rico de datos de Informa y de la propia empresa. Y un modelo personalizado de \u2018lead scoring\u2019<\/strong>, que pronostica la propensi\u00f3n a la compra de los leads de una empresa en base al hist\u00f3rico de datos de la misma, y detectar as\u00ed los mejores \u2018leads\u2019 para centrarse en ellos. <\/span><\/p>\n

Para Juan S\u00e1inz<\/strong>, CEO de Informa D&B, \u201cesta alianza supone poner a disposici\u00f3n de las empresas, de forma r\u00e1pida y sin grandes inversiones, soluciones Big Data<\/a> personalizadas<\/strong> para poder gestionar adecuadamente el riesgo comercial de sus clientes y optimizar sus esfuerzos en la captaci\u00f3n de nuevo negocio\u201d. <\/span><\/p>\n

Ricard Bonastre<\/strong>, CEO de Lead Ratings, ha destacado por su parte las soluciones \u201cde alto valor\u201d que proporciona esta alianza a las empresas en la gesti\u00f3n de su negocio. <\/span><\/p>\n

La compa\u00f1\u00eda proveedora de informaci\u00f3n aportar\u00e1 su experiencia en el campo del riesgo y las soluciones de marketing para empresas, mientras que la \u2018startup\u2019 catalana ofrecer\u00e1 su sistema de an\u00e1lisis mediante algoritmos predictivos, que pueden personalizarse con los datos de las empresas. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Informa D&B, compa\u00f1\u00eda especializada en el suministro de informaci\u00f3n comercial, financiera, sectorial y de marketing, y Lead Ratings, startup dedicada<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-88493","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nInforma D&B y Lead Ratings se al\u00edan para lanzar productos de marketing predictivo<\/title>\n<meta name=\"description\" content=\"Informa D&B y Lead Ratings han firmado un acuerdo para lanzar al mercado dos soluciones de marketing predictivo, personalizados con los datos de las...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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