{"id":88470,"date":"2019-11-18T13:44:58","date_gmt":"2019-11-18T11:44:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=88470"},"modified":"2019-11-18T13:44:58","modified_gmt":"2019-11-18T11:44:58","slug":"lg-nombra-a-phd-su-nueva-agencia-global-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88470","title":{"rendered":"LG conf\u00eda a PHD su inversi\u00f3n global en medios"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88472\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/LG-PHD.jpg\" alt=\"LG-PHD\" width=\"690\" height=\"516\"><\/strong><br \/>\n<strong>LG Electronics Inc. ha nombrado a PHD su agencia de medios tras la resoluci\u00f3n de un concurso, en el que tambi\u00e9n participaron Dentsu, Horizon y Carat. PHD ser\u00e1 responsable de la planificaci\u00f3n y compra de medios de la compa\u00f1\u00eda en m\u00e1s de 50 mercados internacionales.<\/strong><\/p>\n<p>La agencia de medios PHD, fundada en Londres y perteneciente a<strong> Omnicom Media Group<\/strong>, trabajar\u00e1 a partir de 2020, por apoyar el <strong>crecimiento global<\/strong> de LG a trav\u00e9s de los medios, la estrategia, la tecnolog\u00eda y el <strong>expertise en la data<\/strong>. Contar\u00e1n con un equipo global de l\u00edderes estrat\u00e9gicos basados en mercados clave y un equipo central, que gestionar\u00e1 el negocio desde un centro global en <strong>Se\u00fal<\/strong>. En Espa\u00f1a, PHD gestionar\u00e1 la cuenta desde sus oficinas de <strong>Madrid<\/strong>.<\/p>\n<p><strong>Philippa Brown<\/strong>, CEO de PHD Worldwide ha asegurado que desde la agencia est\u00e1n \u201centusiasmados de trabajar con LG para cumplir su visi\u00f3n de convertirse en la marca global m\u00e1s r\u00e1pida e inteligente del futuro, a la vez que cumplimos perfectamente con su promesa de marca Life\u2019s Good\u201d<\/p>\n<p>Entre los <strong>m\u00e1s de 50 mercados<\/strong>, la asignaci\u00f3n de la cuenta global de LG a PHD&nbsp;incorpora pa\u00edses como Australia, Canad\u00e1, Alemania, India, Italia, M\u00e9xico, Rusia, Espa\u00f1a, el propio Reino Unido, Estados Unidos y Vietnam. Adem\u00e1s LG tambi\u00e9n seguir\u00e1 contando con la agencia coreana <strong>HS Ad<\/strong> para las activaciones locales.<\/p>\n<p>La directora general de PHD Espa\u00f1a, <strong>Sandra Sotelo<\/strong> asegura estar tambi\u00e9n encantada ya que LG en Espa\u00f1a, es sin duda \u201cuna marca referente cuya misi\u00f3n es mejorar nuestra vida a trav\u00e9s de tecnolog\u00eda y con la que compartimos grandes valores como la innovaci\u00f3n constante\u201d. Por lo que seg\u00fan afirma Soleto, el foco de la empresa ser\u00e1 trabajar para conseguir distintos objetivos de negocio mediante <strong>campa\u00f1as disruptivas<\/strong> donde la creatividad ser\u00e1 la clave.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LG Electronics Inc. ha nombrado a PHD su agencia de medios tras la resoluci\u00f3n de un concurso, en el que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-88470","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LG nombra a PHD su nueva agencia de medios<\/title>\n<meta name=\"description\" content=\"LG Electronics Inc. ha encargado a la 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