{"id":88449,"date":"2019-11-15T15:15:17","date_gmt":"2019-11-15T13:15:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=88449"},"modified":"2019-11-15T15:15:17","modified_gmt":"2019-11-15T13:15:17","slug":"premios-smarties-2019","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88449","title":{"rendered":"La III edici\u00f3n de los Premios Smarties 2019: el palmar\u00e9s"},"content":{"rendered":"<figure id=\"attachment_88450\" aria-describedby=\"caption-attachment-88450\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88450\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/smarties-premios.gif\" alt=\"La campa\u00f1a \u2018The Grinch\u2019 de Universal Pictures, junto a la agencia Mindshare, se llev\u00f3 el Gran Premio.\" width=\"690\" height=\"387\"><figcaption id=\"caption-attachment-88450\" class=\"wp-caption-text\">La campa\u00f1a \u2018The Grinch\u2019 de Universal Pictures, junto a la agencia Mindshare, se llev\u00f3 el Gran Premio.<\/figcaption><\/figure>\n<p><strong>La tercera edici\u00f3n de los premios nacionales e internacionales Smarties 2019 aterriza un a\u00f1o m\u00e1s, considerados los \u00fanicos del mundo dedicados exclusivamente al marketing m\u00f3vil, organizados por la Mobile Marketing Association (MMA). El gran galard\u00f3n, denominado Best in show, fue para la campa\u00f1a \u2018The Grinch\u2019 de Universal Pictures, junto a la agencia Mindshare, que tambi\u00e9n obtuvo un oro en la categor\u00eda de cross media. <\/strong><\/p>\n<p>Las <a href=\"https:\/\/ipmark.com\/nominados-smarties-2019\/\">diferentes estatuillas<\/a> han sido entregadas en tres bloques, tanto a nivel&nbsp; nacional como internacional: marketing, tecnolog\u00eda&nbsp; y medios. La acci\u00f3n \u2018<strong>Rexona World Cup 2018\u2019 de Mindshare y LolaMullenlowe para la marca Rexona recibi\u00f3 dos oros<\/strong>, en la categor\u00eda brand awareness, perteneciente al bloque de marketing, tanto en los MMA Smarties como en los Smarties Spain. En este mismo apartado, <strong>Cabify gan\u00f3 un oro por \u2018The City is Yours\u2019 con Mindshare (Spain<\/strong>), en el segmento lead generation \/ direct response \/ conversion.<\/p>\n<p>En tecnolog\u00eda, a nivel internacional, <strong>Aldi gan\u00f3 un oro por la acci\u00f3n \u2018Creating retail-traffic through intelligent GPS data customer mapping\u2019, junto a Havas Denmark.<\/strong> En el caso nacional, <strong>McDonald\u2019s y \u2018El Pa\u00eds\u2019<\/strong> recibieron un oro en la gala por sus campa\u00f1as <strong>\u2018The Last Mile Strategy\u2019 (con OMD Spain) y \u2018What do you think? QR\u2019 (con Shackleton),<\/strong> respectivamente. <a href=\"https:\/\/mmaspain.com\/ganadores-de-la-iii-edicion-en-espana-de-los-premios-internacionales-de-mma-smarties-2019\/\">Aqu\u00ed<\/a>, para saber el resto de ganadores.<\/p>\n<p>Los galardones han sido entregados por la presidenta de MMA <u>S<\/u>pain y senior managing director &amp; lead de Accenture Interactive, <strong>Carmen L\u00f3pez Mu\u00f1oz<\/strong>; el vicepresidente de MMA Spain y director de marketing de Vocento, <strong>Juan Hevia-Aza<\/strong>, y el director general de MMA EMEA, <strong>Chris Babayode.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"The Grinch - MMA Awards 2019\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MonPJUNRUyE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tercera edici\u00f3n de los premios nacionales e internacionales Smarties 2019 aterriza un a\u00f1o m\u00e1s, considerados los \u00fanicos del mundo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5895],"tags":[1036],"class_list":["post-88449","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marketing-digital","tag-movil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La III edici\u00f3n de los Premios Smarties 2019: el palmar\u00e9s<\/title>\n<meta name=\"description\" content=\"El gran galard\u00f3n de los Premios Smarties 2019, Best in show, fue para la campa\u00f1a \u2018The Grinch\u2019 de Universal Pictures, junto a la agencia Mindshare.\" \/>\n<meta name=\"robots\" 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