{"id":88087,"date":"2019-11-08T12:52:49","date_gmt":"2019-11-08T10:52:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=88087"},"modified":"2019-11-08T12:52:49","modified_gmt":"2019-11-08T10:52:49","slug":"facebook-lanza-mic-drop","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88087","title":{"rendered":"Facebook lanza Mic Drop para atraer al usuario de TikTok"},"content":{"rendered":"<figure id=\"attachment_88089\" aria-describedby=\"caption-attachment-88089\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88089\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/facebook-mic-app-dos.jpg\" alt=\"Facebook lanza Mic Drop, una app  para Pulsar que persigue competir por el p\u00fablico joven de TikTok y Snapchat\" width=\"690\" height=\"428\"><figcaption id=\"caption-attachment-88089\" class=\"wp-caption-text\">Facebook lanza Mic Drop, una app para Pulsar que persigue competir por el p\u00fablico joven de TikTok y Snapchat<\/figcaption><\/figure>\n<p><strong>Con el objetivo de alcanzar a un p\u00fablico m\u00e1s joven, atra\u00edda por otras aplicaciones como TikTok o Snapchat, <a href=\"https:\/\/ipmark.com\/facebook-diseno-logo-marca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> ha lanzado Mic Drop. Una app que permite a los usuarios transformarse en un cantante e interpretar una canci\u00f3n, haciendo \u2018playback\u2019.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La aplicaci\u00f3n posibilita a los usuarios interpretar hasta un total de 40 canciones y jugar con amigos para ver qui\u00e9n hace mejor playback. Incorpora adem\u00e1s <strong>filtros de realidad aumentada<\/strong> que permiten adaptar el rostro y el pelo del usuario a la imagen del cantante real. Al finalizar la actuaci\u00f3n, \u00e9stos pueden compartir mediante <strong>Facebook Messenger<\/strong> un GIF resumen de la misma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De momento, la aplicaci\u00f3n estar\u00e1 disponible <strong>para dispositivos Portal<\/strong>, la gama de pantallas digitales de Facebook dise\u00f1adas para realizar videollamadas y que desde finales de septiembre ya est\u00e1n disponibles en el mercado espa\u00f1ol. Aunque <strong>Kelly Zhou<\/strong>, directora de producto de experiencias de realidad aumentada de la compa\u00f1\u00eda, no descarta expandir la app a otras plataformas m\u00f3viles.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta aplicaci\u00f3n es el \u00faltimo paso dado por la red social para alcanzar a ese <strong>p\u00fablico joven que pasa m\u00e1s tiempo en apps como TikTok o Snapchat<\/strong>. El a\u00f1o pasado, la compa\u00f1\u00eda public\u00f3 Lasso, una app que permit\u00eda a los usuarios crear v\u00eddeos de 15 segundos con m\u00fasica pop de fondo y que fue considerada como una copia de la popular app china.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de alcanzar a un p\u00fablico m\u00e1s joven, atra\u00edda por otras aplicaciones como TikTok o Snapchat, Facebook ha<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,147,4153],"class_list":["post-88087","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-facebook","tag-redes-sociales","tag-tik-tok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook 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