{"id":88023,"date":"2019-11-07T15:09:52","date_gmt":"2019-11-07T13:09:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=88023"},"modified":"2019-11-07T15:09:52","modified_gmt":"2019-11-07T13:09:52","slug":"moonfish-weborama-creacion-audiencias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=88023","title":{"rendered":"MoonFish, la nueva aplicaci\u00f3n de Weborama que facilita la creaci\u00f3n de audiencias"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88079\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/logo-weborama-cl\u00e1sico-2.png\" alt=\"logo weborama cl\u00e1sico 2\" width=\"600\" height=\"137\"><\/strong><\/p>\n<p><strong>Acercar el mundo de los datos a todos los profesionales del marketing independientemente de su formaci\u00f3n. Ese es el principal objetivo de la nueva plataforma de Weborama, MoonFish. Inteligencia artificial sem\u00e1ntica y la calidad de los datos de Weborama son los pilares en los que se fundamente esta herramienta que nace con la finalidad de \u201chacernos la vida m\u00e1s f\u00e1cil\u201d.<\/strong><\/p>\n<p>La compa\u00f1\u00eda experta en datos consciente de los actuales desaf\u00edos a los que se enfrentan las empresas en el mundo digital para conseguir un pleno conocimiento del consumidor ha decidido lanzar MoonFish. Una nueva plataforma, que como han explicado durante su presentaci\u00f3n, simplifica la creaci\u00f3n de audiencias y facilita a cualquier profesional del marketing&nbsp;\u00abla creaci\u00f3n de audiencias, hechas a medida y con&nbsp;capacidad de activaci\u00f3n inmediata\u00bb.<\/p>\n<p>Adem\u00e1s seg\u00fan han asegurado&nbsp;esta nueva herramienta va dirigida a todos los sectores ya que debido a su tecnolog\u00eda \u201centiende el significado de las palabras\u201d. &nbsp;<\/p>\n<h2>\u00bfC\u00f3mo funciona?<\/h2>\n<p>MoonFish se basa en un corpus sem\u00e1ntico de Big Data propio, compuesto por cientos de millones de palabras lematizadas, combinaciones algor\u00edtmicas exclusivas de procesamiento natural del lenguaje autom\u00e1tico y adem\u00e1s en una base de datos propietaria, con 1.300 millones de perfiles, que permite el modelado&nbsp;exclusivo de segmentos objetivos.<\/p>\n<p>Esta plataforma se presenta como una opci\u00f3n para los anunciantes de desmarcarse de sus competidores. Mediante la exclusividad de los p\u00fablicos objetivos, el control total de sus datos, la utilizaci\u00f3n inmediata de las audiencias creadas en todos los ecosistemas digitales y por \u00faltimo, mediante la adopci\u00f3n de una organizaci\u00f3n y cultura basadas en datos, que esto es, \u00abel factor clave del&nbsp;\u00e9xito de la transformaci\u00f3n digital de una empresa\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acercar el mundo de los datos a todos los profesionales del marketing independientemente de su formaci\u00f3n. Ese es el principal<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-88023","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed es MoonFish, la nueva aplicaci\u00f3n de Weborama<\/title>\n<meta name=\"description\" content=\"Weborama ha presentado un nuevo producto, MoonFish. 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