{"id":87999,"date":"2019-11-06T18:36:24","date_gmt":"2019-11-06T16:36:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=87999"},"modified":"2019-11-06T18:36:24","modified_gmt":"2019-11-06T16:36:24","slug":"iki-media-communications-compra-grupo-entusiasmo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=87999","title":{"rendered":"IKI Media Communications compra Grupo Entusiasmo"},"content":{"rendered":"<figure id=\"attachment_88001\" aria-describedby=\"caption-attachment-88001\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88001\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/IKI-MEDIA-COMPRA-GRUPO-ENTUSIASMO-JUAN-MANUEL-PARRA-MANEL-URQUIJO-C\u00d3RDOBA-RUIZ-JORDI-CALVET-web.jpg\" alt=\"De izquierda a derecha, Juan Manuel Parra, Manel Urquijo, C\u00f3rdoba Ruiz y Jordi Calvet. \" width=\"690\" height=\"443\"><figcaption id=\"caption-attachment-88001\" class=\"wp-caption-text\">De izquierda a derecha, Juan Manuel Parra, Manel Urquijo, C\u00f3rdoba Ruiz y Jordi Calvet.<\/figcaption><\/figure>\n<p><b>IKI Media ha anunciado la compra de Grupo Entusiasmo, una operaci\u00f3n que da a luz a la primera agencia independiente del mercado ( la facturaci\u00f3n conjunta superar\u00e1 los 70 millones de euros en 2020). El proyecto empresarial resultante integrar\u00e1 servicios de medios, digital, data y contenidos, despeg\u00e1ndose del modelo tradicional de agencia de medios.&nbsp;<\/b><\/p>\n<p>La operaci\u00f3n supone, adem\u00e1s, el desembarco de <strong>IKI Media Communications, l\u00edder en el mercado catal\u00e1n<\/strong>, en Madrid. \u00abEstamos muy motivados porque existen numerosas y evidentes sinergias y con la combinaci\u00f3n de talento, las herramientas y los productos aportados por ambas compa\u00f1\u00edas estamos seguros de que ganaremos en competitividad\u201d. ha se\u00f1alado Jordi Calvet, presidente de IKI Media.&nbsp;<\/p>\n<p>Por su parte,<strong> Manel Urquijo, CEO de IKI Media<\/strong> ha declarado:&nbsp;<em>\u201cPara ser mejores necesitamos ofrecer productos consistentes en el entorno digital que nos permitan incrementar volumen de negocio y reforzar nuestra implantaci\u00f3n nacional. Con la reciente adquisici\u00f3n de Fisherman y Neuromedia, el desarrollo de la exclusiva soluci\u00f3n tecnol\u00f3gica ecom\u00e9trica DARI (Data, Analytics, Research, Innovation) y los acuerdos ya establecidos con Making Science (consultora integrada de marketing y tecnolog\u00eda), estamos ya en disposici\u00f3n de aportar un valor referencial y situarnos como primera agencia independiente del mercado\u201d.<\/em><\/p>\n<p><strong>C\u00f3rdoba Ruiz y Juan Manuel Parra<\/strong>, directivos de&nbsp;Neuromedia&nbsp;y Fisherman, respectivamente, asumir\u00e1n responsabilidades ejecutivas en la organizaci\u00f3n como directores generales, adem\u00e1s de ser socios locales. Ambos reportar\u00e1n directamente a Jordi Calvet y Manel Urquijo. As\u00ed mismo, los fundadores de Grupo Entusiasmo, <strong>Carmen Montero y Antonio Ruiz<\/strong>, continuar\u00e1n en el proyecto como socios y consejeros.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKI Media ha anunciado la compra de Grupo Entusiasmo, una operaci\u00f3n que da a luz a la primera agencia independiente<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-87999","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKI Media Communications compra Grupo 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