{"id":87949,"date":"2019-11-07T13:03:56","date_gmt":"2019-11-07T11:03:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=87949"},"modified":"2019-11-07T13:03:56","modified_gmt":"2019-11-07T11:03:56","slug":"muere-julio-montanes-ilustrador-espanol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=87949","title":{"rendered":"Adi\u00f3s a Julio Monta\u00f1\u00e9s, uno de los grandes ilustradores espa\u00f1oles"},"content":{"rendered":"<figure id=\"attachment_87950\" aria-describedby=\"caption-attachment-87950\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-87950\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/Julio-Montanes-obituario.jpg\" alt=\"Autocaricatura de Julio Monta\u00f1\u00e9s, publicada en el n\u00famero doble 13-14 de la revista `Duwar\u00edn\u00b4.\" width=\"345\" height=\"638\"><figcaption id=\"caption-attachment-87950\" class=\"wp-caption-text\">Autocaricatura de Julio Monta\u00f1\u00e9s, publicada en el n\u00famero doble 13-14 de la revista `Duwar\u00edn\u00b4.<\/figcaption><\/figure>\n<p><strong>El pasado 26 de octubre fallec\u00eda Julio Monta\u00f1\u00e9s Fontenla, uno de los grandes ilustradores espa\u00f1oles entre los a\u00f1os 50 y 80 del pasado siglo.&nbsp;Una \u00e9poca en la que la publicidad gr\u00e1fica recurr\u00eda sobre todo a los dibujantes, tanto para conseguir el mayor y mejor impacto y atractivo visual, como por razones puramente t\u00e9cnicas, porque por entonces la fotograf\u00eda ten\u00eda mucha menos calidad de reproducci\u00f3n en las revistas, diarios y los anuncios de exterior.<\/strong><\/p>\n<p>El trabajo de los ilustradores era fundamental en toda la publicidad gr\u00e1fica, y una de las se\u00f1as de identidad claves de las agencias. <strong>Julio Monta\u00f1\u00e9s<\/strong>, t\u00edo del periodista y colaborador habitual de IPMARK Fernando Monta\u00f1\u00e9s,&nbsp;&nbsp;trabaj\u00f3 muchos a\u00f1os como ilustrador en <strong>Hijos de Valeriano P\u00e9rez<\/strong> (luego VP), la mayor agencia de Espa\u00f1a en esos tiempos, y en la que dibuj\u00f3 e ilustr\u00f3 para muchos de sus clientes: <strong>Pepsi Cola, Mirinda, Mahou, Aerom\u00e9xico, Avis, Benedictine, Campsa, El Lobo y 1880, Galer\u00edas Preciados, Gas Madrid, Hoteles Meli\u00e1, Juguetes Pay\u00e1, An\u00eds La Asturiana, Omega y Tissot, Peugeot, Spar, Tarjeta 4B, el lanzamiento de McDonalds en Espa\u00f1a\u2026<\/strong><\/p>\n<p>Paralelamente a su trabajo publicitario, tuvo tambi\u00e9n una amplia trayectoria en el mundo editorial ilustrando numerosos libros en Espa\u00f1a, Francia y otros pa\u00edses; y en el de las historietas, dibujando para tebeos y revistas cl\u00e1sicas como <strong>Thomas Kind<\/strong>, <strong>El Coyote<\/strong>, <strong>Yumbo<\/strong> o <strong>Duwarin<\/strong>.<\/p>\n<p>DEP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 26 de octubre fallec\u00eda Julio Monta\u00f1\u00e9s Fontenla, uno de los grandes ilustradores espa\u00f1oles entre los a\u00f1os 50 y<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-87949","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Muere Julio Monta\u00f1\u00e9s, uno de los grandes ilustradores espa\u00f1oles-IPMARK<\/title>\n<meta name=\"description\" content=\"Ha muerto Julio Monta\u00f1\u00e9s, uno de los grandes ilustradores espa\u00f1oles de los a\u00f1os 50-80 del siglo XX, con una gran obra en el campo publicitario y editorial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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