{"id":87937,"date":"2019-11-07T12:57:35","date_gmt":"2019-11-07T10:57:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=87937"},"modified":"2019-11-07T12:57:35","modified_gmt":"2019-11-07T10:57:35","slug":"mapfre-para-en-boxes-de-renault-publico-generalista","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=87937","title":{"rendered":"Mapfre para en boxes de Renault para alcanzar a un p\u00fablico generalista"},"content":{"rendered":"<figure id=\"attachment_87939\" aria-describedby=\"caption-attachment-87939\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-87939\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/11\/boxes-de-renault.jpg\" alt=\"Mapfre publicar\u00e1 una serie de v\u00eddeos donde los protagonistas ser\u00e1n los empleados de la escuder\u00eda Renault\" width=\"690\" height=\"460\"><figcaption id=\"caption-attachment-87939\" class=\"wp-caption-text\">Mapfre publicar\u00e1 una serie de v\u00eddeos donde los protagonistas ser\u00e1n los empleados de la escuder\u00eda Renault<\/figcaption><\/figure>\n<p><strong>Con el objetivo de alcanzar a un p\u00fablico mayor, m\u00e1s all\u00e1 del aficionado a la F\u00f3rmula 1, Mapfre publicar\u00e1 en sus <a href=\"https:\/\/ipmark.com\/digital\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a> \u2018Out of the box, la f\u00f3rmula de la confianza\u2019, una serie de piezas audiovisuales que mostrar\u00e1n las historias que rodean a las personas que trabajan en la escuder\u00eda Renault.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El proyecto, desarrollado por la agencia <strong>Tango\u00ba<\/strong>, se basa en un programa de contenidos compuesto por <strong>53 piezas audiovisuales<\/strong> que se publicar\u00e1n en los canales sociales de la aseguradora. En concreto, en Facebook, Twitter e Instagram.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Servir\u00e1n para conectar con los aficionados a la F\u00f3rmula 1, pero tambi\u00e9n a los que no lo son, ya que las piezas muestran <strong>historias inspiradoras acerca de las personas que se hallan detr\u00e1s del equipo Renault<\/strong> y del que la aseguradora es patrocinador.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los v\u00eddeos girar\u00e1n en torno a los valores y territorios de la marca, como son el<strong> esp\u00edritu de equipo, la igualdad y la transparencia en la b\u00fasqueda de la excelencia<\/strong>. Y se hablar\u00e1n de aquellos personajes que normalmente no se ven, pero que son claves dentro del equipo, lo que permitir\u00e1 a la r\u00fabrica alcanzar a un p\u00fablico generalista.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los contenidos podr\u00e1n seguirse a trav\u00e9s del hashtag<strong> #MAPFREOutOfTheBox<\/strong> en Facebook, Twitter e Instagram.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de alcanzar a un p\u00fablico mayor, m\u00e1s all\u00e1 del aficionado a la F\u00f3rmula 1, Mapfre publicar\u00e1 en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2679],"class_list":["post-87937","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-renault"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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