{"id":87492,"date":"2019-10-29T15:21:53","date_gmt":"2019-10-29T13:21:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=87492"},"modified":"2019-10-29T15:21:53","modified_gmt":"2019-10-29T13:21:53","slug":"aprendemos-juntos-bbva-claves-marketingbrunch-by-ipmark","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=87492","title":{"rendered":"BBVA revela las claves de &#8216;Aprendemos juntos&#8217; en #MarketingBrunch by IPMARK"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87494\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/Marketing-Brunch-IPMARK-BBVA-Aprendemos-juntos.jpg\" alt=\"Marketing-Brunch-IPMARK-BBVA-Aprendemos-juntos\" width=\"690\" height=\"364\"><\/p>\n<p><strong>Los art\u00edfices de &#8216;Aprendemos juntos&#8217;, la plataforma educativa puesta en marcha hace solo un a\u00f1o y medio por BBVA y que se ha alzado con el m\u00e1ximo galard\u00f3n en los \u00faltimos Premios Eficacia, son los protagonistas de nuestro nuevo #MarketingBrunch by IPMARK (30 de octubre-Hotel NH Collection Col\u00f3n). Jos\u00e9 Luis Arbeo, director de marca y contenidos de BBVA, explicar\u00e1 a nuestros invitados los secretos de la estrategia de marketing y comunicaci\u00f3n m\u00e1s innovadora de los \u00faltimos tiempos. <\/strong><\/p>\n<p>\u00abAprendemos juntos\u00bb es ya la mayor plataforma educativa de Espa\u00f1a y una de las m\u00e1s importantes del mundo, superando en visionados a instituciones tan renombradas como la Universidad de Harvard o el Massachusets Institute of Technology (MIT).&nbsp; Su comunidad ya supera el mill\u00f3n y medios de seguidores, con <strong>m\u00e1s de 450 millones de reproducciones de los v\u00eddeos<\/strong>. Una cifra que se traduce en <strong>un ROI 14 veces superior a la inversi\u00f3n realizada en medios<\/strong>.&nbsp;<\/p>\n<p>Esta plataforma de v\u00eddeos, con la que BBVA se ha posicionado como un <strong>agente transformador de la sociedad<\/strong>, reforzando su relevancia como marca. Sus contenidos son utilizados por m\u00e1s de 13.000 profesores en m\u00e1s de 5.000 colegios e institutos de Espa\u00f1a. <strong>La ONU ha reconocido, adem\u00e1s, su contribuci\u00f3n a los Objetos de Desarrollo Sostenible<\/strong>.&nbsp;&nbsp;Usando la \u00abutilidad\u00bb como nueva m\u00e9trica, \u00abAprendemos juntos\u00bb ha superado en un 500% sus objetivos iniciales.<\/p>\n<p><strong>Jos\u00e9 Luis Arbeo<\/strong>, director de marca y contenidos de BBVA, estar\u00e1 acompa\u00f1ado en la presentaci\u00f3n por&nbsp;<strong>Ana G\u00f3mez y Paula Dom\u00ednguez<\/strong>, product owner de identidad y contenidos y product owner de campa\u00f1as 360\u00b0 de BBVA, respectivamente.&nbsp;<\/p>\n<p>Los tres hablar\u00e1n sobre este caso de \u00e9xito paradigm\u00e1tico de c\u00f3mo la<strong> cultura y el cambio organizacional<\/strong> son determinantes en la transformaci\u00f3n de las marcas, y como todo ello puede ser liderado desde los equipos de marketing.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los art\u00edfices de &#8216;Aprendemos juntos&#8217;, la plataforma educativa puesta en marcha hace solo un a\u00f1o y medio por BBVA y<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1076],"class_list":["post-87492","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-bbva"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#MarketingBrunch by IPMARK revela las claves de &#039;Aprendemos Juntos&#039;-BBVA<\/title>\n<meta name=\"description\" content=\"BBVA acude a #MarketingBrunch by IPMARK, el foro de referencia del marketing, para revelar las claves del \u00e9xito de la plataforma &quot;Aprendemos juntos&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=87492\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#MarketingBrunch by IPMARK revela las claves de &#039;Aprendemos Juntos&#039;-BBVA\" \/>\n<meta property=\"og:description\" content=\"BBVA acude a #MarketingBrunch by IPMARK, el foro de referencia del marketing, para revelar las claves del \u00e9xito de la plataforma &quot;Aprendemos juntos&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=87492\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-29T13:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/Marketing-Brunch-IPMARK-BBVA-Aprendemos-juntos.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=87492#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=87492\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"BBVA revela las claves de &#8216;Aprendemos juntos&#8217; 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