{"id":87363,"date":"2019-10-29T17:13:44","date_gmt":"2019-10-29T15:13:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=87363"},"modified":"2019-10-29T17:13:44","modified_gmt":"2019-10-29T15:13:44","slug":"ddb-audi-lanzan-al-mercado-la-experiencia-hiperrealidad-mas-avanzada-del-mundo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=87363","title":{"rendered":"DDB y AUDI lanzan al mercado la experiencia de hiperrealidad m\u00e1s avanzada del mundo"},"content":{"rendered":"<p><strong>DDB (Dolye Dane Bernbach), la red mundial de comunicaciones de marketing, presenta al p\u00fablico la tecnolog\u00eda futurista de Audi m\u00e1s avanzada del mundo, a trav\u00e9s de la experiencia de hiperrealidad. En palabras de Jaume Badia, director creativo ejecutivo de DDB, \u2018e-tron room: the Future Paradox\u2019 \u201crepresenta el futuro de la movilidad y la fuerte apuesta de Audi por las experiencias de entretenimiento\u201d.<\/strong><\/p>\n<figure id=\"attachment_87365\" aria-describedby=\"caption-attachment-87365\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-87365\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/etronroom-e1571991297101.jpg\" alt=\"Jugadores en experiencia de \u2018e-tron room: the Future Paradox\u2019\" width=\"345\" height=\"517\"><figcaption id=\"caption-attachment-87365\" class=\"wp-caption-text\">Jugadores en la experiencia de \u2018e-tron room: the Future Paradox\u2019<\/figcaption><\/figure>\n<p>\u2018<strong>E-tron room: the Future Paradox<\/strong>\u2019 har\u00e1 su primera parada en <strong>Madrid<\/strong> el 24 de octubre, hasta el 13 de noviembre. El horario ser\u00e1 de 10:00 &#8211; 19:00 de lunes a viernes, en la calle San Cayetano 5. Despu\u00e9s de su visita a la capital viajar\u00e1 a <strong>Barcelona<\/strong> donde estar\u00e1 desde el 27 de enero hasta el 16 de febrero, en Carrer Arag\u00f3, 425.<\/p>\n<p>Para reservar una plaza, los participantes pueden registrarse en su p\u00e1gina web, donde cada semana se ir\u00e1n abriendo sesiones a trav\u00e9s de c\u00f3digos que se conseguir\u00e1n en las redes sociales de @audispain tras resolver distintos enigmas. La participaci\u00f3n ser\u00e1 en equipo con sesiones en grupos de entre tres y cuatro personas. Para lograr superar los retos, los asistentes utilizar\u00e1n tecnolog\u00eda de \u00faltima generaci\u00f3n, como sensores de movimiento o gafas de realidad virtual <strong>VivePro<\/strong>.<\/p>\n<p>La experiencia dispone de un algoritmo que traduce las poses humanas a tiempo real y construye un avatar a escala 1:1 del jugador, consiguiendo una inmersi\u00f3n total del cuerpo. Las sesiones contar\u00e1n adem\u00e1s, por primera vez, con un actor real, que representar\u00e1 el rol de robot y de consejero de viaje acompa\u00f1ando de los jugadores, para una pr\u00e1ctica a\u00fan m\u00e1s \u00fanica.<\/p>\n<p>Lo que diferencia a esta experiencia, ideada por <strong>DDB<\/strong> y la productora <strong>Glasswork<\/strong> , es el sistema de captura de movimiento de 36 c\u00e1maras y 28 sensores, que permite al mundo virtual interpretar la actividad del jugador y sus posiciones en distintos objetos de la sala.<\/p>\n<p>Para asistir, los participantes pueden registrarse gratuitamente&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DDB (Dolye Dane Bernbach), la red mundial de comunicaciones de marketing, presenta al p\u00fablico la tecnolog\u00eda futurista de Audi m\u00e1s<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2437],"class_list":["post-87363","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-audi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DDB y AUDI lanzan la experiencia de hiperrealidad m\u00e1s avanzada<\/title>\n<meta name=\"description\" content=\"DDB presenta al p\u00fablico la tecnolog\u00eda futurista de Audi m\u00e1s avanzada del mundo, a trav\u00e9s de la experiencia de hiperrealidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=87363\" \/>\n<meta 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