{"id":87092,"date":"2019-10-22T10:26:16","date_gmt":"2019-10-22T08:26:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=87092"},"modified":"2019-10-22T10:26:16","modified_gmt":"2019-10-22T08:26:16","slug":"dove-plan-reducir-plastico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=87092","title":{"rendered":"Dove presenta un plan global para reducir el pl\u00e1stico de sus productos"},"content":{"rendered":"<figure id=\"attachment_87093\" aria-describedby=\"caption-attachment-87093\" style=\"width: 340px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-87093\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/Dove-Gel-de-Ducha-Hidrataci\u00f3n-Profunda.edit_.gif\" alt=\"Gel de ducha hidratante de Dove, fabricada con material 100% reciclado.\" width=\"340\" height=\"809\"><figcaption id=\"caption-attachment-87093\" class=\"wp-caption-text\">Gel de ducha hidratante de Dove, fabricada con residuo 100% reciclado.<\/figcaption><\/figure>\n<p><strong>La marca de belleza Dove, propiedad del grupo Unilever, presenta un nuevo plan global para reducir el uso del <a href=\"https:\/\/ipmark.com\/plastico-packaging-marcas\/\">pl\u00e1stico <\/a>para el 2025. La entrada de la nueva iniciativa eliminar\u00e1 m\u00e1s de 20.500 toneladas al a\u00f1o de este residuo virgen de la circulaci\u00f3n.<\/strong><\/p>\n<p>El programa mundial de la empresa se centra entre <strong>tres acciones:<\/strong><\/p>\n<p><strong>1.-No pl\u00e1stico<\/strong><\/p>\n<p>El pr\u00f3ximo a\u00f1o, <strong>los paquetes individuales de las pastillas de belleza estar\u00e1n libre de este residuo en todo el mundo<\/strong>, adem\u00e1s la empresa est\u00e1 explorando otras soluciones para reemplazar el exterior de los packs por un envase sin este material.<\/p>\n<p><strong>2.-Mejor pl\u00e1stico<\/strong><\/p>\n<p>La empresa lanzar\u00e1 a finales del presente ejercicio n<strong>uevas botellas de pl\u00e1stico 100% reciclado (PRC)<\/strong>, donde es t\u00e9cnicamente factible, en Am\u00e9rica del Norte y Europa, y para todas las gamas de <strong>Dove, Dove Men+Care y Baby Dove<\/strong>. Tambi\u00e9n seguir\u00e9 investigando en otras alternativas para eliminar <strong>este residuo en tapas y dispensadores<\/strong>, donde el pl\u00e1stico reciclado no es viable.<\/p>\n<p><strong>3.-Menos pl\u00e1stico<\/strong><\/p>\n<p>La marca ha desarrollado una <strong>tecnolog\u00eda<\/strong> para crear <strong>un packaging de acero inoxidable, reutilizable y rellenable <\/strong>para sus <strong>desodorantes: minim.<\/strong> Esta innovaci\u00f3n permite reducir el porcentaje de pl\u00e1stico necesario para crearlos, la cual se lanzar\u00e1 en la <strong>plataforma <\/strong>de compras de consumo m\u00ednimo y directo al consumidor: <strong>Loop.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de belleza Dove, propiedad del grupo Unilever, presenta un nuevo plan global para reducir el uso del pl\u00e1stico<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1673],"class_list":["post-87092","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-unilever"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dove presenta un plan global para reducir el pl\u00e1stico de sus productos<\/title>\n<meta name=\"description\" content=\"Dove presenta un plan global para eliminar el pl\u00e1stico de sus productos, con el fin de reducir el porcentaje de este material para 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=87092\" \/>\n<meta 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