{"id":86947,"date":"2019-10-18T13:43:13","date_gmt":"2019-10-18T11:43:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=86947"},"modified":"2019-10-18T13:43:13","modified_gmt":"2019-10-18T11:43:13","slug":"nace-insights-analytics-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86947","title":{"rendered":"Nace Insights Analytics Espa\u00f1a, la asociaci\u00f3n que re\u00fane a AEDEMO y ANEIMO"},"content":{"rendered":"<figure id=\"attachment_86952\" aria-describedby=\"caption-attachment-86952\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86952\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/insights-analytics-espana.jpg\" alt=\"AEDEMO y ANEIMO se unen en una nueva asociaci\u00f3n llamada Insights Analytics Espa\u00f1a\" width=\"690\" height=\"518\"><figcaption id=\"caption-attachment-86952\" class=\"wp-caption-text\">AEDEMO y ANEIMO se unen en una nueva asociaci\u00f3n llamada Insights Analytics Espa\u00f1a<\/figcaption><\/figure>\n<p><strong>La Asociaci\u00f3n Espa\u00f1ola de Estudios de Mercado, <a href=\"https:\/\/ipmark.com\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a> y Opini\u00f3n (AEDEMO) y la Asociaci\u00f3n Nacional de Empresas de Investigaci\u00f3n de Mercados y Opini\u00f3n P\u00fablica (ANEIMO) han presentado Insights Analytics Espa\u00f1a (I+A), la nueva organizaci\u00f3n que aglutinar\u00e1 ambas asociaciones con el objetivo de acoger a los nuevos actores del sector de la investigaci\u00f3n de mercados.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Durante el XI Encuentro: La Investigaci\u00f3n a an\u00e1lisis, organizado por las dos asociaciones y celebrado en el Colegio Oficial de Arquitectos de Madrid (COAM), <strong>Pepe Mart\u00ednez<\/strong>, presidente de <strong>ANEIMO<\/strong>, y <strong>Joan Mir\u00f3<\/strong>, presidente de<strong> AEDEMO<\/strong>, han detallado la misi\u00f3n y las caracter\u00edsticas de la nueva entidad.&nbsp;<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"es\">.<a href=\"https:\/\/twitter.com\/AedemoTV?ref_src=twsrc%5Etfw\">@AedemoTV<\/a> y <a href=\"https:\/\/twitter.com\/aneimo_oficial?ref_src=twsrc%5Etfw\">@aneimo_oficial<\/a> presentan la nueva asociaci\u00f3n, I+A Espa\u00f1a <a href=\"https:\/\/twitter.com\/hashtag\/EncuentroInvestigaci%C3%B3n?src=hash&amp;ref_src=twsrc%5Etfw\">#EncuentroInvestigaci\u00f3n<\/a> <a href=\"https:\/\/t.co\/dx32WM3Xmw\">pic.twitter.com\/dx32WM3Xmw<\/a><\/p>\n<p>\u2014 IPMARK (@IPMARK) <a href=\"https:\/\/twitter.com\/IPMARK\/status\/1185104471229157376?ref_src=twsrc%5Etfw\">October 18, 2019<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa nueva asociaci\u00f3n acoge a nuevos actores que dan servicio a las empresas para la toma de decisiones\u201d, ha se\u00f1alado Mir\u00f3. No se trata de un \u201cmero rebranding\u201d, ha puntualizado Mart\u00ednez, quien ha explicado que I+A cuenta con nuevos valores y supone para los investigadores la oportunidad para \u201cconvertirnos en \u2018trusted business advisors\u2019\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ambos han destacado, asimismo, lo f\u00e1cil que ha sido el dise\u00f1o de la nueva asociaci\u00f3n, ya que se contaba con las gu\u00edas que hab\u00edan aportado las fusiones de otras asociaciones de investigaci\u00f3n de mercados a nivel internacional. \u201cHemos intentado pensar qu\u00e9 necesitaba el sector y los profesionales. Ha sido m\u00e1s f\u00e1cil de lo que pens\u00e1bamos\u201d, ha enfatizado Mart\u00ednez.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva entidad <strong>contar\u00e1 con los asociados de ambas organizaciones<\/strong>, que pasan a formar parte de ella de manera autom\u00e1tica. Y se ha establecido una <strong>junta transicional<\/strong> que liderar\u00e1 el actual presidente de AEDEMO hasta que en marzo y abril los socios voten la nueva direcci\u00f3n, a cuya presidencia se presentar\u00e1 tambi\u00e9n Mir\u00f3. Asimismo, \u201cla asociaci\u00f3n necesita nuevos perfiles, por lo que se abrir\u00e1 nuevas candidaturas\u201d, ha informado Mart\u00ednez.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las dos asociaciones anunciaron la <a href=\"https:\/\/ipmark.com\/aedemo-aneimo-se-alian-para-ganar-visibilidad\/\" target=\"_blank\" rel=\"noopener noreferrer\">creaci\u00f3n de una nueva organizaci\u00f3n el pasado mes de febrero<\/a>. En aquel momento se hallaban a la espera de saber la opini\u00f3n de los asociados, que aprobar\u00edan o rechazar\u00edan la uni\u00f3n a trav\u00e9s de una consulta realizada en abril. A d\u00eda de hoy, la nueva entidad ya ha sido formalizada y dispone de una web operativa desde esta semana.&nbsp;<\/span><\/p>\n<h2>Requisitos para las compa\u00f1\u00edas de investigaci\u00f3n de mercados<\/h2>\n<figure id=\"attachment_86954\" aria-describedby=\"caption-attachment-86954\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86954\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/marcas-aedemo.jpg\" alt=\"(De izq. a der.) Lidia Sanz, de AEA; Tello Villarrubia, de Dufry Group; Rosa Mart\u00ednez, de Mapfre; Roberto Sainz, de Grupo Nueva Pescanova; y Ana Garc\u00eda, de Ikea\" width=\"690\" height=\"382\"><figcaption id=\"caption-attachment-86954\" class=\"wp-caption-text\">(De izq. a der.) Lidia Sanz, de AEA; Tello Villarrubia, de Dufry Group; Rosa Mart\u00ednez, de Mapfre; Roberto Sainz, de Grupo Nueva Pescanova; y Ana Garc\u00eda, de Ikea<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">En el encuentro tambi\u00e9n han estado presentes los portavoces de <strong>Dufry Group<\/strong>, <strong>Nueva Pescanova<\/strong>, <strong>Mapfre<\/strong> e<strong> Ikea<\/strong>, que han expresado en una mesa redonda lo que esperan de las compa\u00f1\u00edas de investigaci\u00f3n de mercados. Para <strong>Roberto S\u00e1inz Pastor<\/strong>, \u2018corporate head of strategic insights &amp; analytics\u2019 de <strong>Grupo Nueva Pescanova<\/strong>, la demanda de la compa\u00f1\u00eda pasa porque \u00e9sta aporte calidad, rigor, flexibilidad y rapidez para una pronta toma de decisiones.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Rosa Mart\u00ednez Perea<\/strong>, subdirectora de la direcci\u00f3n de clientes de <strong>Mapfre<\/strong>, ha destacado, por su parte, la importancia de contribuir con innovaci\u00f3n. \u201cLa mayor\u00eda de empresas de investigaci\u00f3n que acuden a nosotros vienen con propuestas muy similares que se acercan a lo que se puede esperar de una aseguradora. Hay que atreverse a presentar cosas nuevas\u201d. A lo que se suma la necesidad de evolucionar los estudios y formatos de investigaci\u00f3n, ya que \u201cnecesitamos integrar r\u00e1pidamente la informaci\u00f3n que contienen a nuestros sistemas\u201d.&nbsp;<\/span><\/p>\n<p><strong>Tello Villarrubia<\/strong>, &#8216;head of global customer insights&#8217; de <strong>Dufry Group<\/strong>, ha enfatizado el requisito de las empresas de investigaci\u00f3n de mercados de \u00abayudar a los clientes a ser relevantes\u00bb, mientras que <strong>Ana Garc\u00eda Blanco<\/strong>, &#8216;country customer and consumer insights manager&#8217; de <strong>Ikea<\/strong>, ha recordado que a diferencia de los nuevos actores de mercado, las compa\u00f1\u00eda tradicionales a\u00fan disponen de unos valores que \u00e9stas no tienen.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Espa\u00f1ola de Estudios de Mercado, Marketing y Opini\u00f3n (AEDEMO) y la Asociaci\u00f3n Nacional de Empresas de Investigaci\u00f3n de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[231],"class_list":["post-86947","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Insights Analytics Espa\u00f1a, la asociaci\u00f3n que re\u00fane a AEDEMO y ANEIMO<\/title>\n<meta name=\"description\" content=\"Las asociaciones de investigaci\u00f3n de mercados, AEDEMO y ANEIMO, han presentado Insights Analytics Espa\u00f1a (I+A), una organizaci\u00f3n que aspira a acoger...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=86947\" 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