{"id":86737,"date":"2019-10-15T12:40:37","date_gmt":"2019-10-15T10:40:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=86737"},"modified":"2019-10-15T12:40:37","modified_gmt":"2019-10-15T10:40:37","slug":"norit-se-alia-con-alexa-y-google-assistant","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86737","title":{"rendered":"Norit se al\u00eda con Alexa y Google Assistant para ayudar a hacer la colada"},"content":{"rendered":"<figure id=\"attachment_86740\" aria-describedby=\"caption-attachment-86740\" style=\"width: 350px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86740\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/norit-app.jpg\" alt=\"La marca de detergentes Norit lanza una aplicaci\u00f3n de voz con consejos para lavar la ropa\" width=\"350\" height=\"350\"><figcaption id=\"caption-attachment-86740\" class=\"wp-caption-text\">La marca de detergentes Norit lanza una aplicaci\u00f3n de voz con consejos para lavar la ropa<\/figcaption><\/figure>\n<p><strong>La empresa de productos qu\u00edmicos de gran consumo AC Marca, a trav\u00e9s de su <a href=\"https:\/\/ipmark.com\/marketing\/marcas\/\" target=\"_blank\" rel=\"noopener noreferrer\">marca<\/a> de detergentes Norit, ha lanzado una aplicaci\u00f3n para los asistentes de voz Alexa y Google Assistant, destinada a responder las dudas que le surgen a los usuarios en torno a la colada.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Se trata del primer proyecto de la compa\u00f1\u00eda en el entorno de los asistentes de voz. La skill, llamada<strong> \u2018C\u00f3mo lavar la ropa\u2019<\/strong>, permite a los usuarios pedir consejo sobre el lavado de la ropa, incluyendo consultas sobre el tipo de prendas y tejidos, as\u00ed como recomendaciones para hacer la colada.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con <strong>Isabel de Haro<\/strong>, directora de marketing de la multinacional, \u201ccon esta skill tratamos de establecer una nueva relaci\u00f3n con nuestros consumidores solvent\u00e1ndoles, a trav\u00e9s de la conversaci\u00f3n, cualquier duda sobre el lavado de la ropa. Este proyecto encaja perfectamente con los valores de Norit, que pretende ser la marca que est\u00e9 al lado del consumidor d\u00eda a d\u00eda facilit\u00e1ndole la colada sin renunciar a un resultado impecable\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La aplicaci\u00f3n de <a href=\"https:\/\/ipmark.com\/anunciantes-medios-y-el-reto-publicitario-en-el-entorno-de-voz\/\" target=\"_blank\" rel=\"noopener noreferrer\">voz<\/a>, disponible en los altavoces inteligentes que incorporan al asistente virtual<strong> Alexa<\/strong> y pr\u00f3ximamente, en aquellos con <strong>Google Assistant<\/strong>, ha sido desarrollada por <strong>HVoice<\/strong>. La divisi\u00f3n especializada en marketing de voz que la agencia Havas Group lanz\u00f3 el pasado mes de junio tras firmar una alianza con la firma <strong>Vibrands Voice Studio<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para <strong>Sonia Paz<\/strong>, \u2018business transformation officer\u2019 en Havas Media Group, \u201cestamos ante una nueva categor\u00eda de producto que nos permite una relaci\u00f3n con la tecnolog\u00eda mucho m\u00e1s natural, ofreciendo a las marcas un canal de conversaci\u00f3n real con sus consumidores\u201d.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa de productos qu\u00edmicos de gran consumo AC Marca, a trav\u00e9s de su marca de detergentes Norit, ha lanzado<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2245],"class_list":["post-86737","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-alexa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Norit se al\u00eda con Alexa y Google Assistant para ayudar a hacer la colada<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda de productos qu\u00edmicos de gran consumo AC Marca ha lanzado a trav\u00e9s de su marca de detergentes Norit una aplicaci\u00f3n de voz para Alexa y Assistant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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