{"id":86730,"date":"2019-10-15T12:14:24","date_gmt":"2019-10-15T10:14:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=86730"},"modified":"2019-10-15T12:14:24","modified_gmt":"2019-10-15T10:14:24","slug":"disney-reparte-presupuesto-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86730","title":{"rendered":"Disney reparte su presupuesto de medios entre Publicis Groupe y Omnicom"},"content":{"rendered":"<figure id=\"attachment_86732\" aria-describedby=\"caption-attachment-86732\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86732\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/disney-medios.jpg\" alt=\"Disney destinar\u00e1 un presupuesto de 2.200 millones de d\u00f3lares para la publicidad en medios\" width=\"690\" height=\"458\"><figcaption id=\"caption-attachment-86732\" class=\"wp-caption-text\">Disney destinar\u00e1 un presupuesto de 2.200 millones de d\u00f3lares para la publicidad en medios<\/figcaption><\/figure>\n<p><strong>Publicis Groupe y Omnicom se han convertido en las <a href=\"https:\/\/ipmark.com\/agencias\/\" target=\"_blank\" rel=\"noopener noreferrer\">agencias<\/a> de medios del gigante del entretenimiento, Disney. La multinacional estadounidense destinar\u00e1 un presupuesto total de 2.200 millones de d\u00f3lares para la publicidad de sus canales de televisi\u00f3n, estudios de cine, parques tem\u00e1ticos y su servicio en streaming.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Lanzado el pasado mes de mayo y dirigido por la compa\u00f1\u00eda MediaLink, la mayor parte de las \u00e1reas de negocio de la multinacional del concurso han reca\u00eddo en <strong>Omnicom<\/strong> y <strong>Publicis Groupe<\/strong>. La agencia <strong>WPP<\/strong>, que no se hab\u00eda presentado al concurso para Am\u00e9rica del Norte por conflictos de inter\u00e9s con otro de sus clientes (Comcast), ha conseguido la regi\u00f3n de India.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para el concurso, Omnicom hab\u00eda creado una unidad de negocio \u2018ad-hoc\u2019 llamada<strong> OMG23<\/strong>, en referencia a 1923, a\u00f1o en el que se fund\u00f3 Disney. La agencia de medios gestionar\u00e1 los estudios de cine de Am\u00e9rica del Norte (<strong>Marvel Studios, Lucasfilm, Pixar, Walt Disney Studios<\/strong> y <strong>Walt Disney Animation<\/strong>), los canales audiovisuales de la regi\u00f3n &#8211; entre ellos, <strong>Disney Channel<\/strong>, <strong>ABC, FOX, Freeform<\/strong> y <strong>Nat Geo<\/strong>-, as\u00ed como el resto de medios de la zona.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, Publicis Groupe se encargar\u00e1 de la gesti\u00f3n de medios del canal deportivo <strong>ESPN<\/strong> en Am\u00e9rica del Norte, y la de los medios de las regiones<strong> EMEA, APAC y Am\u00e9rica Latina<\/strong>. La corporaci\u00f3n tambi\u00e9n trabajar\u00e1 en la plataforma de streaming de Disney, <strong>Disney+<\/strong>, y en <strong>Disney Parks &amp; Resorts<\/strong>. Para el concurso, Publicis Groupe hab\u00eda creado una unidad de negocio llamada Publicis Imagine, en el que incorporaba recursos propios de Zenith y Epsilon.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2018, Disney destin\u00f3 un total de <strong>1.525 millones de d\u00f3lares<\/strong> para la gesti\u00f3n de la publicidad en medios. Una partida que ha incrementado este a\u00f1o hasta alcanzar los<strong> 2.200 millones de d\u00f3lares<\/strong>, ante la incorporaci\u00f3n de su servicio en &#8216;streaming&#8217; &#8211; cuyo lanzamiento est\u00e1 previsto para el 12 de noviembre- y de los estudios 20th Century Fox &#8211; que Disney adquiri\u00f3 el pasado mes de marzo-.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Groupe y Omnicom se han convertido en las agencias de medios del gigante del entretenimiento, Disney. La multinacional estadounidense<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,2271],"class_list":["post-86730","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-agencias-de-medios","tag-disney"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney reparte su presupuesto de medios entre Publicis Groupe y Omnicom<\/title>\n<meta name=\"description\" content=\"Disney ha elegido a Omnicom y Publicis Groupe para gestionar su publicidad en medios a nivel global. 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