{"id":86660,"date":"2019-10-15T11:13:52","date_gmt":"2019-10-15T09:13:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=86660"},"modified":"2019-10-15T11:13:52","modified_gmt":"2019-10-15T09:13:52","slug":"bet365-beinsports-y-nike-anunciantes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86660","title":{"rendered":"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red en septiembre"},"content":{"rendered":"<figure id=\"attachment_86661\" aria-describedby=\"caption-attachment-86661\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86661\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/anunciantes-publicidad-internet-arce-media-septiembre.gif\" alt=\"En total, la actividad publicitaria en el mes pasado fue protagonizada por 16.331 creatividades de 2.076 marcas, seg\u00fan Arce Media Internet.\" width=\"690\" height=\"373\"><figcaption id=\"caption-attachment-86661\" class=\"wp-caption-text\">En total, la actividad publicitaria en&nbsp;septiembre fue protagonizada por 16.331 creatividades de 2.076 marcas, seg\u00fan Arce Media.<\/figcaption><\/figure>\n<p><b>La casa de apuestas Bet365 (3,33%), la plataforma BeinSports (2,95%) y Nike (2,50%) fueron los anunciantes que m\u00e1s invirtieron en publicidad digital durante el mes de septiembre, sustituyendo&nbsp;del <a href=\"https:\/\/ipmark.com\/los-10-anunciantes-mas-activos-internet\/\">primer y segundo puesto en agosto<\/a> a&nbsp;Universal y Bitdefender, respectivamente.&nbsp;La marca deportiva repite posici\u00f3n, aunque reduce su partida en 15 puntos porcentuales, seg\u00fan datos extra\u00eddos del informe de Arce Media Internet.<\/b><\/p>\n<p>En total, la actividad publicitaria en el mes pasado fue protagonizada por <strong>16.331 creatividades de&nbsp;2.076 marcas<\/strong>, reflej\u00e1ndose una ca\u00edda en el n\u00famero de empresas (-746) y un aumento en la cifra de piezas (+448), con respecto al informe del mes precedente.<\/p>\n<p>Por sectores, <strong>telecomunicaciones e Internet<\/strong> lider\u00f3 la inversi\u00f3n publicitaria, con una representaci\u00f3n del 16,8%. Le siguen en el ranking <strong>cultura, ense\u00f1anza y medios (16,1%) y servicios p\u00fablicos y privados <\/strong>(12,2%).<\/p>\n<p><strong>\u2018As\u2019 (8,2%), \u2018Marca\u2019 (6%) y \u2018El Pa\u00eds\u2019<\/strong> (5,3%) fueron los principales \u2018publishers, seguidos de \u2018ABC\u2019 (4,7%), que cae del segundo puesto; \u2018Mundo Deportivo\u2019 (4,4%) y \u2018El Mundo\u2019 (3,8%).<\/p>\n<p>En cuanto a la plataforma, <strong>Google<\/strong> se posiciona nuevamente en el primer puesto (24%), seguida de <strong>AppNexus <\/strong>(7%) y otros espacios (69%). La mayor\u00eda utiliza una<strong> tipolog\u00eda est\u00e1ndar de publicidad <\/strong>(71%), siendo el segundo m\u00e1s elegido la de <strong>Video Ads <\/strong>(26%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La casa de apuestas Bet365 (3,33%), la plataforma BeinSports (2,95%) y Nike (2,50%) fueron los anunciantes que m\u00e1s invirtieron en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-86660","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red<\/title>\n<meta name=\"description\" content=\"Bet365, BeinSports y Nike fueron los anunciantes m\u00e1s activos en la Red durante el mes de septiembre, seg\u00fan Arce Media Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=86660\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red\" \/>\n<meta property=\"og:description\" content=\"Bet365, BeinSports y Nike fueron los anunciantes m\u00e1s activos en la Red durante el mes de septiembre, seg\u00fan Arce Media Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=86660\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-15T09:13:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/anunciantes-publicidad-internet-arce-media-septiembre.gif\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red en septiembre\",\"datePublished\":\"2019-10-15T09:13:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660\"},\"wordCount\":241,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/anunciantes-publicidad-internet-arce-media-septiembre.gif\",\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=86660\",\"name\":\"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/anunciantes-publicidad-internet-arce-media-septiembre.gif\",\"datePublished\":\"2019-10-15T09:13:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Bet365, BeinSports y Nike fueron los anunciantes m\u00e1s activos en la Red durante el mes de septiembre, seg\u00fan Arce Media Internet.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=86660\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86660#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red en septiembre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red","description":"Bet365, BeinSports y Nike fueron los anunciantes m\u00e1s activos en la Red durante el mes de septiembre, seg\u00fan Arce Media Internet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=86660","og_locale":"es_ES","og_type":"article","og_title":"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red","og_description":"Bet365, BeinSports y Nike fueron los anunciantes m\u00e1s activos en la Red durante el mes de septiembre, seg\u00fan Arce Media Internet.","og_url":"https:\/\/ipmark.com\/?p=86660","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2019-10-15T09:13:52+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/anunciantes-publicidad-internet-arce-media-septiembre.gif","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=86660#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=86660"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red en septiembre","datePublished":"2019-10-15T09:13:52+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=86660"},"wordCount":241,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=86660#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/anunciantes-publicidad-internet-arce-media-septiembre.gif","articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=86660","url":"https:\/\/ipmark.com\/?p=86660","name":"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=86660#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=86660#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/anunciantes-publicidad-internet-arce-media-septiembre.gif","datePublished":"2019-10-15T09:13:52+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Bet365, BeinSports y Nike fueron los anunciantes m\u00e1s activos en la Red durante el mes de septiembre, seg\u00fan Arce Media Internet.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=86660#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=86660"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=86660#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=86660#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Bet365, BeinSports y Nike, los anunciantes m\u00e1s activos en la Red en septiembre"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/86660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86660"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/86660\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}