{"id":86483,"date":"2019-10-09T16:22:21","date_gmt":"2019-10-09T14:22:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=86483"},"modified":"2019-10-09T16:22:21","modified_gmt":"2019-10-09T14:22:21","slug":"kinesso-firma-de-ipg-martech","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86483","title":{"rendered":"Nace Kinesso, la firma de IPG enfocada a \u2018martech\u2019"},"content":{"rendered":"<figure id=\"attachment_86485\" aria-describedby=\"caption-attachment-86485\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86485\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/kinesso-martech.jpg\" alt=\"El grupo publicitario IPG ha lanzado Kinesso, una compa\u00f1\u00eda dedicada al desarrollo de aplicaciones para marketing\" width=\"690\" height=\"295\"><figcaption id=\"caption-attachment-86485\" class=\"wp-caption-text\">El grupo publicitario IPG ha lanzado Kinesso, una compa\u00f1\u00eda dedicada al desarrollo de aplicaciones para marketing<\/figcaption><\/figure>\n<p><strong>El grupo publicitario IPG ha lanzado Kinesso, una compa\u00f1\u00eda centrada en la creaci\u00f3n de aplicaciones con el objetivo de ayudar a los <a href=\"https:\/\/ipmark.com\/marketing\/anunciantes\/\" target=\"_blank\" rel=\"noopener noreferrer\">anunciantes<\/a> a ampliar el impacto de sus campa\u00f1as publicitarias en medios online y offline a trav\u00e9s de un mejor uso de los datos. Estar\u00e1 compuesta por la unidad de \u2018adtech\u2019 del grupo, Cadreon, y trabajar\u00e1 junto a la reci\u00e9n adquirida Acxiom, especializada en tecnolog\u00eda para gesti\u00f3n de datos.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva firma crear\u00e1 productos inform\u00e1ticos que ofrezcan seguridad en la data y herramientas que permitan una optimizaci\u00f3n de las campa\u00f1as en base a los datos y el alcance de audiencias m\u00e1s precisas. Adem\u00e1s de servicios de consultor\u00eda.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos clientes reconocen que el futuro del marketing depende de la data, lo que significa que est\u00e1n buscando aprovechar su propia \u2018first party data\u2019, aparejado con otros conjuntos de datos estrat\u00e9gicos, para crear una experiencia de consumidor conectado, a escala\u201d, ha expresado <strong>Philippe Krakowsky<\/strong>, COO de <a href=\"https:\/\/ipmark.com\/david-colomer-ipg-mediabrands-iberia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>IPG<\/strong><\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al frente de la nueva compa\u00f1\u00eda estar\u00e1 <strong>Arun Kumar<\/strong>, anterior responsable de tecnolog\u00eda y data del grupo, que tambi\u00e9n har\u00e1 las funciones de supervisor de Acxiom. La nueva firma ya opera como unidad de negocio independiente en Estados Unidos, Canad\u00e1, Reino Unido, Irlanda y Australia, y se extender\u00e1 a m\u00e1s mercados en 2020.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo publicitario IPG ha lanzado Kinesso, una compa\u00f1\u00eda centrada en la creaci\u00f3n de aplicaciones con el objetivo de ayudar<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2773],"class_list":["post-86483","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Kinesso, la firma de IPG enfocada a \u2018martech\u2019<\/title>\n<meta name=\"description\" content=\"El 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