{"id":86400,"date":"2019-10-08T14:44:02","date_gmt":"2019-10-08T12:44:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=86400"},"modified":"2019-10-08T14:44:02","modified_gmt":"2019-10-08T12:44:02","slug":"curso-dia-e-de-c-d-c-calienta-motores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86400","title":{"rendered":"La II edici\u00f3n del curso D\u00eda E del c d c calienta motores"},"content":{"rendered":"
\"Las
Las jornadas formativas del D\u00eda E, que estar\u00e1n divididas en tres o en un d\u00eda, dirigidas a profesionales, docentes y estudiantes.<\/figcaption><\/figure>\n

El Club de creativos (c d c) vuelve a apostar por la formaci\u00f3n en creatividad y negocios, aterrizando una segunda edici\u00f3n del D\u00eda E,<\/a> curso intensivo de uno o tres d\u00edas, del 5 al 7 de noviembre, en la Instituci\u00f3n Libre de Ense\u00f1anza (ILE), en Madrid.<\/strong><\/p>\n

En esta ocasi\u00f3n, el curso se centrar\u00e1 en la educaci\u00f3n<\/strong> como herramienta fundamental para transformar creativamente las competencias, los modelos de trabajo y las actitudes que generen impacto en el negocio. <\/strong>Las jornadas formativas, divididas en tres o en un d\u00eda,<\/strong> estar\u00e1n dirigidas a profesionales, docentes y estudiantes de las \u00e1reas de creatividad y negocio. <\/strong><\/p>\n

Durante la primera parte del curso, los d\u00edas 5 y 6 de noviembre, se celebrar\u00e1 una<\/strong> Hackaton<\/strong> para estudiantes de creatividad y negocio, donde participar\u00e1n destacados ponentes y mentores de ambos campos. Se har\u00e1n equipos divididos por cada modalidad, que tendr\u00e1 entre sus filas a una pareja compuesta por un creativo y un marketeer<\/strong>. El mejor trabajo, valorado por un jurado profesional, recibir\u00e1 el premio a la Creatividad y Negocio D\u00eda E, dotado de 4.000 euros,<\/strong> a repartir entre los componentes.<\/p>\n

El d\u00eda 7 de noviembre tendr\u00e1n lugar masterclasses y ponencias <\/strong>entre profesionales de ambas \u00e1reas. Las clases magistrales ser\u00e1n de Daniel Solana, fundador de DoubleYou<\/strong> , que hablar\u00e1 sobre c\u00f3mo conseguir hoy la diferenciaci\u00f3n, y tambi\u00e9n de Adriana Dom\u00ednguez, CEO de Adolfo Dom\u00ednguez,<\/strong> que expondr\u00e1 el caso de la campa\u00f1a \u2018S\u00e9 m\u00e1s viejo\u2019<\/strong>, ganadora del Gran Premio del c d c en 2019.<\/p>\n

Profesionales destacados<\/strong><\/h2>\n

Las charlas del curso D\u00eda E estar\u00e1n protagonizadas por Juan Nonzioli, director creativo ejecutivo de Shackleton, <\/strong>que compartir\u00e1 ponencia con Jos\u00e9 Luis Santos,<\/strong> senior managing director de Accenture<\/strong>, quienes hablar\u00e1n sobre las razones que impulsaron el acercamiento entre las dos empresas. Adem\u00e1s, entre los ponentes, se destacan las figuras de F\u00e9lix Mu\u00f1oz<\/strong>, profesor y formador de equipos y directivos de marketing de IE Business School; Marta Fontcuberta, <\/strong>marketeer consultora-coach de marcas<\/strong>, comunicaci\u00f3n y equipos; M\u00f3nica Moro<\/strong>, directora general creativa de McCann<\/strong>; David Selva<\/strong>, profesor en la Facultad de Ciencias Sociales y de la Comunicaci\u00f3n de la Universidad de C\u00e1diz<\/strong>; Gonzalo Figari<\/strong>, responsable de disrupci\u00f3n de Dentsu Aegis Espa\u00f1a<\/strong>; Jos\u00e9 Olivares<\/strong>, director del m\u00e1ster en Direcci\u00f3n de Publicidad Integrada de Nebrija TBWA\\, <\/strong>o Paula Novo<\/strong>, vicepresidenta de marketing Espa\u00f1a de DAZN.<\/strong><\/p>\n

Por otra parte, los j\u00f3venes tendr\u00e1n la suerte de trabajar con mentores de la talla de Bianca Shen<\/strong>, directora de marketing de Burger King;<\/strong> Javier Pizarro \u00abJurro\u00bb,<\/strong> director de contenidos de Coca Cola<\/strong>; Xabi Portillo<\/strong>, director de marketing de Campofr\u00edo; Uschi Henkes<\/strong>, directora creativa y socia fundadora de Zapping; Bel\u00e9n Coca<\/strong>, creativa e I\u00f1aki Bendito<\/strong>, presidente y director general creativo de Kitchen, entre otros.<\/strong><\/p>\n

Las entradas ya est\u00e1n a la venta<\/a><\/strong> y se pueden adquirir en la web del c de c.<\/strong> La formaci\u00f3n est\u00e1 abierta para todos los profesionales que trabajan con marcas, procedentes de distintas disciplinas, aunque est\u00e1n especialmente dirigida a educadores, estudiantes y marketeers.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

El Club de creativos (c d c) vuelve a apostar por la formaci\u00f3n en creatividad y negocios, aterrizando una segunda<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,44],"tags":[2114],"class_list":["post-86400","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marketing","tag-creatividad"],"acf":[],"yoast_head":"\nLa II edici\u00f3n del curso D\u00eda E de c d c calienta motores<\/title>\n<meta name=\"description\" content=\"El Club de creativos (c d c) vuelve a apostar por la formaci\u00f3n en creatividad y negocios, aterrizando una segunda edici\u00f3n del \u2018D\u00eda E\u2019,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=86400\" \/>\n<meta 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