{"id":86390,"date":"2019-10-08T14:19:31","date_gmt":"2019-10-08T12:19:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=86390"},"modified":"2019-10-08T14:19:31","modified_gmt":"2019-10-08T12:19:31","slug":"facebook-acuerda-pagar-40-millones-dolares","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86390","title":{"rendered":"Facebook acuerda pagar 40 millones de d\u00f3lares a los anunciantes por m\u00e9tricas err\u00f3neas"},"content":{"rendered":"<figure id=\"attachment_86397\" aria-describedby=\"caption-attachment-86397\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86397\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/video-en-facebook.jpg\" alt=\"Facebook ha acordado pagar 40 millones de d\u00f3lares a los anunciantes afectados por la inflaci\u00f3n de m\u00e9tricas de v\u00eddeo\" width=\"690\" height=\"520\"><figcaption id=\"caption-attachment-86397\" class=\"wp-caption-text\">Facebook ha acordado pagar 40 millones de d\u00f3lares a los anunciantes afectados por la inflaci\u00f3n de m\u00e9tricas de v\u00eddeo<\/figcaption><\/figure>\n<p><strong>Facebook ha acordado pagar a los <a href=\"https:\/\/ipmark.com\/marketing\/anunciantes\/\" target=\"_blank\" rel=\"noopener noreferrer\">anunciantes <\/a>un total de 40 millones de d\u00f3lares por haber inflado las m\u00e9tricas de tiempo de visionado de los v\u00eddeos org\u00e1nicos entre 2015 y 2016. Un error de medici\u00f3n que podr\u00eda haber afectado a 1,35 millones de anunciantes.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La red social y la organizaci\u00f3n de anunciantes demandantes han llegado a un acuerdo, despu\u00e9s de que la segunda demandara a la primera por haber arrojado datos err\u00f3neos en la medici\u00f3n de los v\u00eddeos publicados en la red social. El acuerdo, registrado en el Tribunal de Distrito de Estados Unidos en California, se\u00f1ala que \u00e9sta deber\u00e1 pagar 40 millones de d\u00f3lares a los anunciantes afectados, contabilizados en 1,35 millones.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2016, la compa\u00f1\u00eda que dirige Mark Zuckerberg hab\u00eda informado del error en las m\u00e9tricas de visionado de v\u00eddeos. En concreto, explic\u00f3 que hab\u00edan usado una f\u00f3rmula err\u00f3nea para calcular el tiempo medio que los usuarios pasaban viendo v\u00eddeos. Este error se hab\u00eda mantenido <strong>durante 18 meses<\/strong> y podr\u00eda haber llevado a los responsables de marketing a <strong>creer que los v\u00eddeos publicados en su p\u00e1gina eran m\u00e1s populares<\/strong> de lo que fueron en realidad.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La red social aclar\u00f3 que el error afectaba a los v\u00eddeos publicados en org\u00e1nico y no en los anuncios. Sin embargo, la parte demandante argument\u00f3 que los datos aportados animaron a los anunciantes a destinar inversi\u00f3n para <strong>anuncios en <a href=\"https:\/\/ipmark.com\/desaparicion-del-numero-de-me-gustas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/strong>. Explicaron que la red social sab\u00eda del error antes de que ocurriera y que, en algunos casos, el tiempo medio de visionado de v\u00eddeos se infl\u00f3 <strong>un 900%<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En declaraciones a AdAge, Facebook ha negado las acusaciones de los demandantes y ha argumentado que ha llegado a este acuerdo para evitar un litigio m\u00e1s largo.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ha acordado pagar a los anunciantes un total de 40 millones de d\u00f3lares por haber inflado las m\u00e9tricas de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155],"class_list":["post-86390","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-facebook"],"acf":[],"yoast_head":"<!-- This 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