{"id":86370,"date":"2019-10-08T12:56:17","date_gmt":"2019-10-08T10:56:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=86370"},"modified":"2019-10-08T12:56:17","modified_gmt":"2019-10-08T10:56:17","slug":"loreal-cosmetico-papel-sostenible","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86370","title":{"rendered":"L\u00b4Or\u00e9al desarrollar\u00e1 el primer envase cosm\u00e9tico de papel sostenible"},"content":{"rendered":"
\"El
El objetivo es comenzar la primera producci\u00f3n industrial en la segunda mitad de 2020.<\/figcaption><\/figure>\n

Las grandes marcas apuestan cada vez m\u00e1s por las acciones sostenibles y ponen en marcha proyectos innovadores. L\u00b4Or\u00e9al contin\u00faa su estrategia medioambiental y acaba de anunciar que va a desarrollar el primer tubo cosm\u00e9tico en tubo de cart\u00f3n, en colaboraci\u00f3n con la empresa especializada en packaging <\/a>Alb\u00e9a. El pl\u00e1stico se reemplaza en su mayor parte por un material similar al papel certificado de base biol\u00f3gica.<\/strong><\/p>\n

El objetivo es comenzar la primera producci\u00f3n industrial en la segunda mitad de 2020<\/strong>, que coincide con el lanzamiento del producto al mercado. <\/strong>Esta innovaci\u00f3n se presenta como una alternativa a ciertos tipos de envases cosm\u00e9ticos<\/strong> y sus beneficios se evaluar\u00e1n mediante un an\u00e1lisis del ciclo de vida, ha indicado la marca en un comunicado.<\/p>\n

Esta iniciativa forma parte de la pol\u00edtica de envases sostenibles<\/strong> que la empresa lanz\u00f3 en 2007, como parte de su compromiso de que el 100% del packaging est\u00e9 fabricado con pl\u00e1stico reciclable, reutilizable o compostable para 2025,<\/strong> adem\u00e1s de que el 50% provenga de materiales reciclados. El vicepresidente de packaging y desarrollo de la empresa, Philippe Thuven<\/strong>, ha indicado que \u201choy vamos un paso m\u00e1s all\u00e1 y lanzamos esta nueva tecnolog\u00eda basada en papel certificado<\/strong>. Al trabajar estrechamente con Alb\u00e9a para desarrollar conjuntamente esta innovaci\u00f3n revolucionaria<\/strong>, nuestro objetivo es crear un nuevo envase de tubos de papel para nuestros envases cosm\u00e9ticos\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las grandes marcas apuestan cada vez m\u00e1s por las acciones sostenibles y ponen en marcha proyectos innovadores. L\u00b4Or\u00e9al contin\u00faa su<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[548,135],"class_list":["post-86370","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-loreal","tag-packaging"],"acf":[],"yoast_head":"\nL\u00b4Or\u00e9al desarrollar\u00e1 el primer cosm\u00e9tico en\u00a0base de papel sostenible<\/title>\n<meta name=\"description\" content=\"L\u00b4Or\u00e9al, en colaboraci\u00f3n con la empresa especializada en packaging Alb\u00e9a, desarrollar\u00e1 el primer cosm\u00e9tico en\u00a0base de papel sostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=86370\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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