{"id":86336,"date":"2019-10-07T16:20:24","date_gmt":"2019-10-07T14:20:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=86336"},"modified":"2019-10-07T16:20:24","modified_gmt":"2019-10-07T14:20:24","slug":"eventalista-agencia-especialista-del-mundo-real","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86336","title":{"rendered":"Eventalista*, la agencia \u201cespecialista del mundo real\u201d"},"content":{"rendered":"<figure id=\"attachment_86340\" aria-describedby=\"caption-attachment-86340\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86340\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/eventalista.jpg\" alt=\"Nace Eventalista*, la agencia \u201cespecialista del mundo real\u201d\" width=\"690\" height=\"488\"><figcaption id=\"caption-attachment-86340\" class=\"wp-caption-text\">Nace Eventalista*, la agencia \u201cespecialista del mundo real\u201d<\/figcaption><\/figure>\n<p><strong>En un mundo cada vez m\u00e1s digital, donde el online condiciona creatividades y planes, emerge EVENTALISTA*, fruto de la fusi\u00f3n de las hist\u00f3ricas agencias MPP y Marketing Land, para reivindicar el car\u00e1cter estrat\u00e9gico de la experiencia de los consumidores en el mundo real.<\/strong><\/p>\n<p>Nadie cuestiona en el s.XXI lo que el mundo digital aporta a nuestras vidas y c\u00f3mo se ha convertido en una herramienta indispensable para construir relaciones entre marcas y consumidores.<\/p>\n<p>Eventalista* reivindica el car\u00e1cter estrat\u00e9gico de la experiencia de los consumidores en el mundo real. \u201cHoy todos estamos inmersos en el mundo digital. Nos gusta. Pero ning\u00fan concierto visto en streaming nos har\u00e1 experimentar lo mismo que vivirlo en directo sintiendo la emoci\u00f3n colectiva, ninguna receta en la red nos har\u00e1 sentir el gusto, olor y textura que ofrece una degustaci\u00f3n, escribir miles de post o tener muchos likes no es comparable a sentir el abrazo de una persona querida. Debemos aprovechar todas las ventajas que ofrece la tecnolog\u00eda y el mundo digital para ofrecer mejores experiencias del mundo real a los consumidores\u201d .<\/p>\n<p>Como dice Jos\u00e9 Mar\u00edn, CEO de Eventalista* \u201csentir las experiencias del mundo real es estrat\u00e9gico para cualquier marca, y deber\u00eda tener un rol en sus planes\u201d.<\/p>\n<p>Road shows, Street marketing, eventos corporativos, promociones, activaciones de marca, sampling, marketing ferial, dinamizaci\u00f3n del punto de venta, estas son las especialidades de Eventalista*, herramientas que acercan las marcas de forma f\u00edsica a los consumidores trav\u00e9s de experiencias del \u201cmundo real\u201d.<\/p>\n<p>Nace Eventalista*, una renovada agencia independiente de eventos, fruto de la fusi\u00f3n de dos hist\u00f3ricas agencias, MPP y Marketing Land,<\/p>\n<p>Seg\u00fan Jos\u00e9 Mar\u00edn, CEO de Eventalista* \u201cesta fusi\u00f3n era un paso natural en la trayectoria de ambas agencias y en la transformaci\u00f3n del sector\u201d.<\/p>\n<p>MPP es una de las principales agencias con un perfil creativo, especializadas en acciones promocionales y retail para hosteler\u00eda y punto de venta, con m\u00e1s de 25 a\u00f1os de trayectoria con compa\u00f1\u00edas como Allied Domecq, Maxxium, Pernod Ricard, Marie Brizard, Mahou San Miguel y sus marcas Ballantine\u00b4s, Beefeater, Brugal, Larios, DYC, Cutty Sark, Alhambra, Mahou o San Miguel.<\/p>\n<p>Marketing Land es una agencia que suma al perfil creativo, un valor a\u00f1adido en la estrategia y la producci\u00f3n de eventos. Desde hace 15 a\u00f1os desarrolla en Espa\u00f1a, Portugal y puntualmente en otros pa\u00edses de Europa eventos corporativos, acciones de street marketing, roadshows y marketing ferial para marcas como Nintendo, Garmin, CaixaBank o Gas Natural.&nbsp;<\/p>\n<p>La fusi\u00f3n a\u00fana estrategia, creatividad, gran expertise y una s\u00f3lida estructura de producci\u00f3n. Con estos ingredientes Eventalista* con oficinas en Madrid y Tarragona, da cobertura a toda Espa\u00f1a y Portugal, trabajando puntualmente en varios pa\u00edses europeos, y actualmente presta servicios a clientes como Nintendo, Mahou San Miguel, Netgia, La Caixa, JTI, Calidad Pascual, entre otros.<a href=\"http:\/\/www.eventalista.es\">www.eventalista.es<\/a><\/p>\n<figure id=\"attachment_86338\" aria-describedby=\"caption-attachment-86338\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-86338\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/Jose-Mar\u00edn-Eventalia-300x242.jpg\" alt=\"Jose Mar\u00edn, CEO de Eventalia\" width=\"300\" height=\"242\"><figcaption id=\"caption-attachment-86338\" class=\"wp-caption-text\">Jose Mar\u00edn, CEO de Eventalia<\/figcaption><\/figure>\n<p>Firma: Jos\u00e9 Mar\u00edn, CEO de Eventalista<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mundo cada vez m\u00e1s digital, donde el online condiciona creatividades y planes, emerge EVENTALISTA*, fruto de la fusi\u00f3n<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76],"class_list":["post-86336","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eventalista*, la agencia \u201cespecialista del mundo real\u201d<\/title>\n<meta name=\"description\" content=\"En un mundo cada vez m\u00e1s digital, donde el online condiciona creatividades y planes, emerge Eventalista*, fruto de la fusi\u00f3n de MPP y Marketing Land.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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