{"id":86329,"date":"2019-10-07T14:38:03","date_gmt":"2019-10-07T12:38:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=86329"},"modified":"2019-10-07T14:38:03","modified_gmt":"2019-10-07T12:38:03","slug":"compromiso-de-unilever-envases-reciclables","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86329","title":{"rendered":"El compromiso de Unilever, envases 100% reciclables para 2025"},"content":{"rendered":"<figure id=\"attachment_86332\" aria-describedby=\"caption-attachment-86332\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86332\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/compromiso-de-unilever.jpg\" alt=\"Para 2025, Unilever persigue que todos sus envases sean 100% reciclables\" width=\"690\" height=\"388\"><figcaption id=\"caption-attachment-86332\" class=\"wp-caption-text\">Para 2025, Unilever persigue que todos sus envases sean 100% reciclables<\/figcaption><\/figure>\n<p><strong>La <a href=\"https:\/\/ipmark.com\/marketing\/marcas\/\" target=\"_blank\" rel=\"noopener noreferrer\">marca<\/a> de productos de gran consumo Unilever ha anunciado su compromiso de lograr que, de cara a 2025, todos sus productos se sit\u00faen en envases 100% reciclables y reutilizables. Se une as\u00ed a otras compa\u00f1\u00edas como Nestl\u00e9, Procter &amp; Gamble o Coca-Cola, que persiguen reducir su dependencia al pl\u00e1stico puro.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda de alimentaci\u00f3n, higiene del hogar y cuidado personal se ha comprometido, adem\u00e1s, a reducir a la mitad el uso de pl\u00e1stico virgen y a emplear, por su parte, una mayor cantidad de pl\u00e1stico reciclado. Aspira, en concreto, a <strong>reducir el uso del pl\u00e1stico de sus envases en m\u00e1s de 100.000 toneladas al a\u00f1o<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este compromiso se une a la meta que persigue para 2025, a\u00f1o que se ha marcado como fecha tope para lograr que el 100% de sus envases sean reciclables, reutilizables o compostables, y que todos ellos sean <strong>producidos con un 25% de pl\u00e1stico reciclado como m\u00ednimo<\/strong>. Para ello, se ha comprometido a recolectar y procesar cerca de <strong>600.000 toneladas anuales de pl\u00e1stico<\/strong> para ese a\u00f1o. Lo har\u00e1 mediante inversiones directas e indirectas del grupo y a trav\u00e9s de colaboraciones con terceros.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRedise\u00f1ar los envases, reducir la cantidad de pl\u00e1stico y asegurarnos de que los materiales que usamos provienen de pl\u00e1stico reciclado, exige un replanteamiento en todos nuestros envases y productos, que pasa por la introducci\u00f3n de nuevos materiales y el desarrollo de nuevos formatos de envase reutilizables y recargables\u201d, ha informado <strong>Alan Jope<\/strong>, presidente global de la compa\u00f1\u00eda.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La multinacional ya ha desarrollado envases que emplean pl\u00e1stico reciclado. Las nuevas tarrinas de <a href=\"https:\/\/ipmark.com\/vanesa-liebana-magnum-espana\/\" target=\"_blank\" rel=\"noopener noreferrer\">Magnum <\/a>est\u00e1n fabricadas con pl\u00e1stico de segundo uso; y las nuevas marcas ecol\u00f3gicas Seventh Generation y Love, Beaty &amp; Planet, elaboradas con envases 100% reciclados y reciclables.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de productos de gran consumo Unilever ha anunciado su compromiso de lograr que, de cara a 2025, todos<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[135,1673],"class_list":["post-86329","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-packaging","tag-unilever"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El compromiso de Unilever, envases 100% reciclables para 2025<\/title>\n<meta name=\"description\" content=\"De cara a 2025, el compromiso de Unilever pasa por conseguir que todos sus envases sean 100% reciclables. 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