{"id":86241,"date":"2019-10-04T12:33:18","date_gmt":"2019-10-04T10:33:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=86241"},"modified":"2019-10-04T12:33:18","modified_gmt":"2019-10-04T10:33:18","slug":"grupo-publicitario-mayor-volumen-de-inversion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86241","title":{"rendered":"Ranking de agencias de medios (grupos) por volumen de inversi\u00f3n"},"content":{"rendered":"
\"Dentsu
Dentsu Aegis Network lidera el ranking de grupos publicitarios por volumen de inversi\u00f3n publicitaria gestionada<\/figcaption><\/figure>\n

Dentsu Aegis Network se alza como el grupo publicitario con la mayor inversi\u00f3n publicitaria gestionada, seg\u00fan los datos proporcionados por Infoadex. El volumen de partidas administradas por sus agencias<\/a> Carat e Ymedia Vizeum proporciona a la compa\u00f1\u00eda un total de 776,5 millones de euros. <\/strong><\/p>\n

En segunda posici\u00f3n se sit\u00faa Havas Media Group<\/strong>. Las partidas gestionadas por Arena Media Communications, Forward Media y Havas Media suman una cuant\u00eda de 701,8 millones de euros<\/strong>. Le sigue Publicis Media<\/strong>, que gestiona una inversi\u00f3n publicitaria total de 669,5 millones de euros<\/strong>. <\/span><\/p>\n

GroupM<\/strong> y Omnicom Media Group<\/strong> cierran el Top 5 de grupos de publicidad con el mayor volumen de inversi\u00f3n gestionada. Las cuentas de las agencias Mediacom Iberia, Mindshare y Wavemaker hacen que el primero administre partidas publicitarias por valor de 530,3 millones de euros<\/strong>. Mientras que las de OMD y PHD proporcionan al segundo un volumen de inversi\u00f3n gestionada de 478,2 millones de euros<\/strong>. <\/span><\/p>\n

El ranking, elaborado por IPMARK con datos del Estudio de agencias de medios 2019 de Infoadex<\/a>, muestra c\u00f3mo las agencias de medios independientes tambi\u00e9n cuentan con un peso importante. Las 13 agencias presentes en el estudio suman un total pr\u00f3ximo a los 365 millones de euros<\/strong>. Supera a IPG Mediabrands<\/strong>, cuyas agencias Initiative y Universal McCann, mueven 149,6 millones de euros<\/strong> de inversi\u00f3n publicitaria. <\/span><\/p>\n

\"Ranking
Ranking de grupos publicitarios por volumen de inversi\u00f3n publicitaria gestionada | Fuente: Infoadex Elaboraci\u00f3n: IPMARK<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Dentsu Aegis Network se alza como el grupo publicitario con la mayor inversi\u00f3n publicitaria gestionada, seg\u00fan los datos proporcionados por<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[175],"class_list":["post-86241","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-inversion-publicitaria"],"acf":[],"yoast_head":"\nDentsu Aegis Network, grupo publicitario con mayor volumen de inversi\u00f3n<\/title>\n<meta name=\"description\" content=\"Dentsu Aegis Network se ha alzado con el t\u00edtulo a grupo publicitario con mayor volumen de inversi\u00f3n gestionada, seg\u00fan datos del \u00faltimo estudio de Infoadex.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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