{"id":86216,"date":"2019-10-04T10:35:07","date_gmt":"2019-10-04T08:35:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=86216"},"modified":"2019-10-04T10:35:07","modified_gmt":"2019-10-04T08:35:07","slug":"realidad-aumentada-en-instagram-shopping","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86216","title":{"rendered":"Instagram prueba la realidad aumentada en Instagram Shopping"},"content":{"rendered":"<figure id=\"attachment_86218\" aria-describedby=\"caption-attachment-86218\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86218\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/realidad-aumentada-en-instagram-shopping.jpg\" alt=\"Instagram prueba la realidad aumentada en Instagram Shopping con cuatro marcas\" width=\"690\" height=\"345\"><figcaption id=\"caption-attachment-86218\" class=\"wp-caption-text\">Instagram prueba la realidad aumentada en Instagram Shopping con cuatro marcas<\/figcaption><\/figure>\n<p><strong>La realidad aumentada ha aterrizado en Instagram Shopping. La red social ha seleccionado a cuatro <a href=\"https:\/\/ipmark.com\/marketing\/marcas\/\">marcas<\/a> para mostrar en las publicaciones del muro y \u2018stories\u2019 donde se publicita un producto, una funci\u00f3n que permite al usuario ver c\u00f3mo le sentar\u00eda gracias a esta tecnolog\u00eda.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ray-Ban, Warby Parker, MAC Cosmetics<\/strong> y <strong>NARS Cosmetics<\/strong> han sido las compa\u00f1\u00edas seleccionadas para la prueba de<strong> Instagram Shopping<\/strong>. Los usuarios que sigan a estas firmas podr\u00e1n probarse unas gafas o una sombra de ojos gracias a la tecnolog\u00eda de realidad aumentada que aplica la c\u00e1mara de Instagram.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si les gusta el resultado y deciden comprarlo, tan solo deber\u00e1n pulsar el bot\u00f3n de comprar y realizar los mismos pasos que con<a href=\"https:\/\/ipmark.com\/instagram-y-youtube-las-redes-que-mas-crecen-a-nivel-comercial\/\"> Instagram Shopping<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La red social sigue los pasos de Facebook. En 2018, la compa\u00f1\u00eda de Mark Zuckerberg prob\u00f3 con un grupo de marcas una serie de anuncios con realidad aumentada. <strong>Michael Kors<\/strong> fue la primera en probar este tipo de formato publicitario donde dejaba a los usuarios probarse gafas de sol y comprarlos directamente desde el anuncio. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La realidad aumentada ha aterrizado en Instagram Shopping. La red social ha seleccionado a cuatro marcas para mostrar en las<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,2338],"class_list":["post-86216","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-facebook","tag-realidad-aumentada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram prueba la realidad aumentada en Instagram Shopping<\/title>\n<meta name=\"description\" content=\"La red social Instagram ha elegido un grupo de marcas para probar la realidad aumentada en Instagram Shopping. Entre ellas, Ray-Ban y MAC Cosmetics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=86216\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram prueba la realidad aumentada en Instagram Shopping\" \/>\n<meta property=\"og:description\" content=\"La red social Instagram ha elegido un grupo de marcas para probar la realidad aumentada en Instagram Shopping. Entre ellas, Ray-Ban y MAC Cosmetics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=86216\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-04T08:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/realidad-aumentada-en-instagram-shopping.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86216#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86216\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Instagram prueba la realidad aumentada en Instagram Shopping\",\"datePublished\":\"2019-10-04T08:35:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86216\"},\"wordCount\":211,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86216#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/realidad-aumentada-en-instagram-shopping.jpg\",\"keywords\":[\"Facebook\",\"realidad aumentada\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86216\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=86216\",\"name\":\"Instagram prueba la realidad aumentada en Instagram Shopping\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86216#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=86216#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/realidad-aumentada-en-instagram-shopping.jpg\",\"datePublished\":\"2019-10-04T08:35:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La red social Instagram ha elegido un grupo de marcas para probar la realidad aumentada en Instagram Shopping. 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