{"id":86161,"date":"2019-10-03T14:24:05","date_gmt":"2019-10-03T12:24:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=86161"},"modified":"2019-10-03T14:24:05","modified_gmt":"2019-10-03T12:24:05","slug":"vocento-area-digital-maylis-chevalier","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86161","title":{"rendered":"Vocento refuerza su \u00e1rea digital con Maylis Chevalier"},"content":{"rendered":"<figure id=\"attachment_86164\" aria-describedby=\"caption-attachment-86164\" style=\"width: 382px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86164\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/vocento-incoropraci\u00f3n.gif\" alt=\"Maylis Chevalier, como la nueva directora de innovaci\u00f3n y producto digital\" width=\"382\" height=\"382\"><figcaption id=\"caption-attachment-86164\" class=\"wp-caption-text\">Maylis Chevalier, nueva directora de innovaci\u00f3n y producto digital.<\/figcaption><\/figure>\n<p><strong>El grupo de comunicaci\u00f3n&nbsp;<a href=\"https:\/\/ipmark.com\/vocento-compra-tango-comunicacion-estrategica\/\">Vocento<\/a>&nbsp;refuerza su \u00e1rea digital para adaptarse a las nuevas necesidades del mercado e incorpora al equipo a Maylis Chevalier, como la nueva directora de innovaci\u00f3n y producto digital, puesto de nueva creaci\u00f3n. <\/strong><\/p>\n<p>Chevalier, que tiene larga experiencia en medios de comunicaci\u00f3n y en digital, se suma al equipo liderado por <strong>Jes\u00fas Carrera, CDO de Vocento, <\/strong>con el objetivo de <strong>reforzar la evoluci\u00f3n de los <a href=\"https:\/\/ipmark.com\/prisa-vocento-plataforma-publicidad-programatica\/\">productos digitales<\/a> de la compa\u00f1\u00eda<\/strong>. Y tambi\u00e9n ayudar\u00e1 a mejorar el contacto con medios internacionales y partners tecnol\u00f3gicos.<\/p>\n<p>Adem\u00e1s, Maylis Chevalier ser\u00e1 responsable de dar soporte al equipo directivo con <strong>el an\u00e1lisis transversal e integral del producto digital, <\/strong>el estudio de tendencias en el \u00e1mbito de los <strong>medios editoriales online <\/strong>y la direcci\u00f3n <strong>de Vocento MediaLab<\/strong>. Junto a&nbsp;<strong>Jes\u00fas Carrera,<\/strong>&nbsp; la nueva profesional trabajar\u00e1 con&nbsp;<strong>Alfonso Puras<\/strong>, director de anal\u00edtica y big data; <strong>Laura Velasco<\/strong>, directora del \u00e1rea de costumer strategy; y <strong>Pedro Obieta<\/strong>, business digital manager del \u00e1rea de publicidad.<\/p>\n<p>Acerca de su experiencia profesional previa, Chevalier cuenta con una primera etapa dedicada al \u00e1rea de <strong>bienes de consumo y empresas editoriales. <\/strong>En 2015, inicia un nuevo periodo vinculado a la <strong>publicidad, la compra program\u00e1tica y la Inteligencia Artificial. <\/strong>Fue country manager en <strong>Ligatus<\/strong> y, cuatro a\u00f1os m\u00e1s tarde, jefa de desarrollo de negocio en <strong>Outbrain<\/strong>, plataforma premium de publicidad nativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo de comunicaci\u00f3n&nbsp;Vocento&nbsp;refuerza su \u00e1rea digital para adaptarse a las nuevas necesidades del mercado e incorpora al equipo a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5895],"tags":[],"class_list":["post-86161","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vocento refuerza su \u00e1rea digital con Maylis Chevalier<\/title>\n<meta name=\"description\" content=\"Ante los cambios de la sociedad, Vocento refuerza su \u00e1rea digital con Maylis Chevalier, como su nueva directora de innovaci\u00f3n y producto digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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