{"id":86157,"date":"2019-10-03T14:16:34","date_gmt":"2019-10-03T12:16:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=86157"},"modified":"2019-10-03T14:16:34","modified_gmt":"2019-10-03T12:16:34","slug":"carat-lider-inversion-publicitaria-gestionada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86157","title":{"rendered":"Carat, la agencia de medios con el mayor volumen de inversi\u00f3n publicitaria"},"content":{"rendered":"
\"Carat
Carat lidera el ranking de inversi\u00f3n publicitaria gestionada elaborado por Infoadex<\/figcaption><\/figure>\n

Carat, Havas Media e Ymedia Vizeum lideran el ranking de agencias<\/a> de medios con el mayor volumen de inversi\u00f3n publicitaria gestionada en 2018, seg\u00fan datos de Infoadex. Ese a\u00f1o, las 28 agencias presentes en el ranking superaron los 3.670 millones de euros de inversi\u00f3n publicitaria, el 83,4% del total del mercado. <\/strong><\/p>\n

Con una inversi\u00f3n gestionada de 455,6 millones de euros<\/strong> en 2018, Carat<\/strong> se convierte en la primera agencia del estudio en reunir la mayor partida presupuestaria. Le sigue Havas Media<\/strong>, con una cuant\u00eda atribuida de 421,46 millones de euros<\/strong>. En tercera posici\u00f3n se sit\u00faa Ymedia Vizeum<\/strong>, con 320,97 millones de euros<\/strong>, seguida de cerca de OMD<\/strong>, quien gestiona 302,2 millones de euros<\/strong>. Completa el Top 5 la agencia de medios Zenith<\/strong>, con una partida de 294,35 millones de euros<\/strong>. <\/span><\/p>\n

Arena Media Communications, Mindshare, Starcom, PHD<\/strong> y Mediacom Iberia<\/strong> se sit\u00faan en los escalones sexto, s\u00e9ptimo, octavo, noveno y d\u00e9cimo, respectivamente. Y gestionan un volumen de inversi\u00f3n publicitaria que va desde los 225 millones de euros hasta los 170 millones<\/strong>. <\/span><\/p>\n

\"Ranking
Ranking de agencias de medios en funci\u00f3n del volumen de inversi\u00f3n publicitaria gestionada | Fuente: Infoadex<\/figcaption><\/figure>\n

El estudio, que cuantifica la inversi\u00f3n destinada a medios convencionales (televisi\u00f3n, diarios, suplementos y dominicales, revistas, radio, cine, exterior e Internet), ha analizado la partida destinada por un total de 6.482 marcas directas pertenecientes a 2.245 anunciantes. La inversi\u00f3n gestionada atribuida a las agencias del ranking asciende a 3.671 millones de euros<\/strong>, lo que representa el 83,4% del total de inversi\u00f3n<\/strong> del mercado controlada por Infoadex.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Carat, Havas Media e Ymedia Vizeum lideran el ranking de agencias de medios con el mayor volumen de inversi\u00f3n publicitaria<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,175],"class_list":["post-86157","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-agencias-de-medios","tag-inversion-publicitaria"],"acf":[],"yoast_head":"\nCarat, la agencia de medios con el mayor volumen de inversi\u00f3n publicitaria<\/title>\n<meta name=\"description\" content=\"En el \u00faltimo estudio de Infoadex, Carat ocupa la primera plaza en el ranking de agencias con el mayor volumen de inversi\u00f3n publicitaria gestionada\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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