{"id":86126,"date":"2019-10-02T14:46:21","date_gmt":"2019-10-02T12:46:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=86126"},"modified":"2019-10-02T14:46:21","modified_gmt":"2019-10-02T12:46:21","slug":"toyota-atletas-olimpicos-y-paralimpicos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=86126","title":{"rendered":"Toyota apuesta por la visibilidad de los atletas ol\u00edmpicos y paral\u00edmpicos"},"content":{"rendered":"<figure id=\"attachment_86130\" aria-describedby=\"caption-attachment-86130\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86130\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/10\/toyota-atletas-olimpicos-y-paralimpicos.gif\" alt=\"Eva Moral, atleta de triatl\u00f3n paral\u00edmpico, una de las protagonistas de la nueva acci\u00f3n corporativa de Toyota.\" width=\"690\" height=\"452\"><figcaption id=\"caption-attachment-86130\" class=\"wp-caption-text\">Eva Moral, atleta de triatl\u00f3n paral\u00edmpico, una de las protagonistas de la nueva acci\u00f3n corporativa de Toyota.<\/figcaption><\/figure>\n<p><strong>El pr\u00f3ximo verano se celebra los Juegos Ol\u00edmpicos y Paral\u00edmpicos de Tokio. Ante el inminente acontecimiento deportivo, la marca de automoci\u00f3n Toyota, patrocinadora del campeonato, refuerza su apuesta de una sociedad sin barreras, m\u00e1s inclusiva y sostenible a trav\u00e9s de su iniciativa corporativa mundial <a href=\"https:\/\/ipmark.com\/nueva-estrategia-de-marca-toyota\/\">\u2018Start your impossible<\/a>\u2019 (\u2018Pon en marcha tu imposible\u2019) y presenta en Espa\u00f1a la acci\u00f3n \u2018El gimnasio de los imposibles\u2019.<\/strong><\/p>\n<p>La historia est\u00e1 protagonizada por cuatro atletas ol\u00edmpicos y paral\u00edmpicos espa\u00f1oles en ejemplos de superaci\u00f3n: <strong>Carolina Mar\u00edn<\/strong> (b\u00e1dminton), <strong>Eva Moral <\/strong>(triatl\u00f3n paral\u00edmpico), <strong>Mart\u00edn de la Puente<\/strong> (tenis en silla) y <strong>Niko Sherazadishvili<\/strong> (judo).<\/p>\n<p>Bajo el <strong>\u201cNo hay mayor entrenamiento que un imposible<\/strong>\u201d, Toyota muestra su apoyo a los cuatro deportistas en su camino hacia el evento deportivo en Tokio 2020, revelando lo que supone para ellos la preparaci\u00f3n para una cita tan importante y creando un espacio para poder interactuar con los deportistas y animarlos a que logren su meta (medalla de oro).<\/p>\n<p>La agencia <strong>Good Rebels<\/strong> ha sido la encargada del proyecto. <strong>Su director creativo ejecutivo, Alejandro Di Trolio<\/strong>, ha explicado que \u201cla marca vuelve a apostar por <strong>la visibilidad de deportistas de \u00e9lite<\/strong>, que demuestran con sus historias que el mayor esfuerzo a la hora de alcanzar un sue\u00f1o no es f\u00edsico, <strong>es emocional\u201d.<\/strong><\/p>\n<p>La acci\u00f3n, que arranc\u00f3 a finales de <strong>septiembre<\/strong>, presenta spots protagonizados por los cuatro atletas que narran sus historias, disponibles en la <strong>web de la marca y en las redes sociales.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"EL GIMNASIO DE LOS IMPOSIBLES \ud83e\udd47| Start Your Impossible\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/49V-mGfceM0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pr\u00f3ximo verano se celebra los Juegos Ol\u00edmpicos y Paral\u00edmpicos de Tokio. Ante el inminente acontecimiento deportivo, la marca de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1503],"class_list":["post-86126","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-toyota"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota apuesta por la visibilidad de los atletas ol\u00edmpicos y paral\u00edmpicos<\/title>\n<meta name=\"description\" content=\"Toyota apuesta por la visibilidad de los atletas ol\u00edmpicos y paral\u00edmpicos en su nueva acci\u00f3n corporativa a escala mundial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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