{"id":85939,"date":"2019-10-01T17:09:57","date_gmt":"2019-10-01T15:09:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=85939"},"modified":"2019-10-01T17:09:57","modified_gmt":"2019-10-01T15:09:57","slug":"uplifted-alex-mejor-campana-creativa-ambito-futbol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85939","title":{"rendered":"\u00abUplifted Alex\u00bb, Mejor Campa\u00f1a Creativa en el \u00c1mbito del F\u00fatbol"},"content":{"rendered":"<figure id=\"attachment_85940\" aria-describedby=\"caption-attachment-85940\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85940\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/mejor-campa\u00f1a-creativa-.jpg\" alt=\"Entrega de premio a &quot;Uplifted Alex&quot; de Mercado McCann para Coca Cola como Mejor Campa\u00f1a Creativa en el \u00c1mbito del F\u00fatbol\" width=\"690\" height=\"460\"><figcaption id=\"caption-attachment-85940\" class=\"wp-caption-text\">Entrega de premio a \u00abUplifted Alex\u00bb de Mercado McCann para Coca Cola como Mejor Campa\u00f1a Creativa en el \u00c1mbito del F\u00fatbol.<\/figcaption><\/figure>\n<p><strong>La Mejor Campa\u00f1a Creativa en el \u00c1mbito del F\u00fatbol. As\u00ed ha sido reconocida la campa\u00f1a \u201cUpplifted Alex\u201d de Mercado McCann para Coca Cola, premiada en el &nbsp;Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria y World Football Summit (WFS) dentro de los WFS Industry Awards.<\/strong><\/p>\n<p>Realizada para el Mundial de Rusia 2018, \u201cUplifted Alex\u201d &nbsp;ha sido el primer anuncio de la historia de Coca Cola ambientado en un videojuego. Alex Hunter, el primer embajador virtual del video juego FIFA18, se convert\u00eda en protagonista de un anuncio. Eligieron Times Square para su estreno, donde el spot se proyect\u00f3 en la pantalla de Coca Cola.<\/p>\n<p>En este premio convocado por El Sol, los finalistas fueron \u201cEl bot\u00edn que me sobra\u201d, de Havas Tribu para la Asociaci\u00f3n de F\u00fatbol para Amputados de Costa Rica, y \u201cRomeo y de Shackleton para UBER.<\/p>\n<p>Y el jurado estuvo compuesto por por Paco Conde, de Activista; V\u00edctor Conde, de la Asociaci\u00f3n de Marketing de Espa\u00f1a; Chavo D\u00b4Emilio, de McCann Buenos Aires; Javier Suso, de VCCP Spain; y&nbsp; Carlos Rubio, del Festival El Sol.<\/p>\n<p>La colaboraci\u00f3n entre El Sol y el WFS surgi\u00f3 con el fin de reconocer la excelencia creativa de las campa\u00f1as de comunicaci\u00f3n relacionadas el f\u00fatbol a nivel mundial, una industria que en la actualidad se ha convertido en un importante motor econ\u00f3mico de la sociedad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Mejor Campa\u00f1a Creativa en el \u00c1mbito del F\u00fatbol. As\u00ed ha sido reconocida la campa\u00f1a \u201cUpplifted Alex\u201d de Mercado McCann<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[143],"class_list":["post-85939","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Uplifted Alex&quot;, Mejor Campa\u00f1a Creativa en el \u00c1mbito del F\u00fatbol<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a &quot;Uplifted Alex&quot; de Mercado McCann para Coca Cola ha sido reconocida como la Mejor Campa\u00f1a Creativa en el \u00c1mbito del F\u00fatbol.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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