{"id":85691,"date":"2019-09-24T12:08:57","date_gmt":"2019-09-24T10:08:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=85691"},"modified":"2019-09-24T12:08:57","modified_gmt":"2019-09-24T10:08:57","slug":"nominados-smarties-2019","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85691","title":{"rendered":"Estos son los nominados de la III Edici\u00f3n de los Smarties 2019"},"content":{"rendered":"<figure id=\"attachment_85694\" aria-describedby=\"caption-attachment-85694\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85694\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/smarties-2019.jpg\" alt=\"Se ha dado a conocer la lista corta de los Smarties 2019, los premios que reconocen las mejores campa\u00f1as m\u00f3viles\" width=\"690\" height=\"345\"><figcaption id=\"caption-attachment-85694\" class=\"wp-caption-text\">Se ha dado a conocer la lista corta de los Smarties 2019, los premios que reconocen las mejores campa\u00f1as m\u00f3viles<\/figcaption><\/figure>\n<p><strong>Rexona, Cabify, BBVA, Coca-Cola o McDonald\u2019s se encuentran entre los anunciantes nominados en la III Edici\u00f3n en Espa\u00f1a de Smarties 2019, los Premios Internacionales de la Asociaci\u00f3n de Marketing M\u00f3vil (MMA), que reconocen las mejores campa\u00f1as y acciones de marketing donde el <a href=\"https:\/\/ipmark.com\/digital\/mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00f3vil<\/a> se alza como protagonista.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El jurado de esta tercera edici\u00f3n se ha compuesto por <strong>Blanca P\u00e9rez-Sauquillo<\/strong>, subdirectora adjunta de marketing de <strong>TurEspa\u00f1a<\/strong>; <strong>Iv\u00e1n Burgos<\/strong>, \u2018connected car manager\u2019 de <strong>Porsche<\/strong>; <strong>Javier P\u00e9rez Parra<\/strong>, director de publicidad de <strong>La Raz\u00f3n<\/strong>; <strong>Mariano Casares<\/strong>, director de publicidad e imagen de<strong> Bankia<\/strong>; <strong>Miguel Madrid<\/strong>, \u2018chief digital officer\u2019 de <strong>Henneo<\/strong>; <strong>Paloma Cabrera<\/strong>, directora de marketing y comunicaci\u00f3n de <strong>Accenture<\/strong>; <strong>Ra\u00fal \u00c1lvarez Barrera<\/strong>, \u2018senior director global digital experience\u2019 de <strong>Radisson Hotel Group<\/strong>; y <strong>Sergio Palomino<\/strong>, CEO y \u2018chief creative officer\u2019 de <strong>Manifiesto<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todos ellos han dado a conocer la lista de marcas y agencias nominadas en los bloques de marketing, medios y tecnolog\u00eda. En el primero, los nominados para las categor\u00edas de Brand Awareness, Generaci\u00f3n de lead\/ Respuesta directa \/ Conversiones, Lanzamiento de productos \/ servicios, y Promoci\u00f3n han sido las campa\u00f1as de <strong>Rexona <\/strong>y<strong> Cabify<\/strong>, lanzadas junto a<strong> Mindshare <\/strong>y<strong> mSix<\/strong>; <strong>Kia<\/strong>, con <strong>Havas Media<\/strong>; <strong>Kiddles Club<\/strong>, con <strong>Telecoming<\/strong>; <strong>Zurich<\/strong> junto a<strong> Accenture<\/strong>, y <strong>Shackleton<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el bloque de medios,<strong> BBVA<\/strong> junto a <strong>Mindshare<\/strong>, y <strong>Universal Pictures<\/strong>, de la mano de <strong>mSix<\/strong> y <strong>Mindshare<\/strong>. Respecto al bloque de tecnolog\u00eda, y dentro de las categor\u00edas de Innovaci\u00f3n, Servicios basados en Localizaci\u00f3n y \u2018Targeting\u2019; Audio m\u00f3vil; productos IoT en el mercado, <strong>McDonald&#8217;s<\/strong> y <strong>OMD Espa\u00f1a<\/strong>;<strong> El Pa\u00eds<\/strong> y <strong>Shackleton<\/strong>; y <a href=\"https:\/\/ipmark.com\/coca-cola-estrategia-compania-total-bebidas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Coca-Cola<\/strong><\/a>, junto a <strong>Andtonic<\/strong> y <strong>Carat<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los premiados se conocer\u00e1n durante la entrega de premios que se celebrar\u00e1 <strong>en Madrid<\/strong> el pr\u00f3ximo <strong>13 de noviembre<\/strong>.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rexona, Cabify, BBVA, Coca-Cola o McDonald\u2019s se encuentran entre los anunciantes nominados en la III Edici\u00f3n en Espa\u00f1a de 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