{"id":85673,"date":"2019-09-24T11:13:56","date_gmt":"2019-09-24T09:13:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=85673"},"modified":"2019-09-24T11:13:56","modified_gmt":"2019-09-24T09:13:56","slug":"liderar-experiencia-de-cliente-marketing-brunch-ipmark","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85673","title":{"rendered":"\u00bfC\u00f3mo liderar desde marketing la gesti\u00f3n de la experiencia de cliente?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-85679\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/Marketing-Brunch-IPMARK-Septiembre-2019-carrusel.jpg\" alt=\"Marketing-Brunch-IPMARK-Septiembre-2019-carrusel\" width=\"690\" height=\"278\"><strong>Desc\u00fabrelo en la nueva edici\u00f3n de #MarketingBrunch by IPMARK,&nbsp; un encuentro exclusivo para los creyentes en la magia del marketing. Como t\u00fa. Esta vez hablaremos de CX de la mano de una de las mayores expertas en la materia: Patricia Jim\u00e9nez, Marketing, Customer Centricity &amp; Communication Director Iberia de METLIFE&nbsp; y vicepresidenta de la Asociaci\u00f3n para el Desarrollo de la Experiencia de Cliente-DEC. La cita es el 26 de septiembre a las 13:30 en Gran V\u00eda Hub,&nbsp; Calle Gran V\u00eda, 27, Madrid.<\/strong><\/p>\n<figure id=\"attachment_85676\" aria-describedby=\"caption-attachment-85676\" style=\"width: 225px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85676\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/Patricia-Jimenez-DEC-Marketing-Brunch-IPMARK.png\" alt=\"Patricia Jim\u00e9nez, Marketing, Customer Centricity &amp; Communication Director Iberia de METLIFE y vicepresidenta de la Asociaci\u00f3n para el Desarrollo de la Experiencia de Cliente-DEC.\" width=\"225\" height=\"225\"><figcaption id=\"caption-attachment-85676\" class=\"wp-caption-text\">Patricia Jim\u00e9nez, Marketing, Customer Centricity &amp; Communication Director Iberia de MetLife y vicepresidenta de DEC.<\/figcaption><\/figure>\n<p>&nbsp;Tras conocer las <strong>pautas para liderar proyectos de experiencia de cliente<\/strong> desde el departamento de marketing, trataremos&nbsp; cuestiones como:<\/p>\n<p><strong>&#8211; \u00bfQu\u00e9 diferencia a las organizaciones m\u00e1s maduras en #CX de las m\u00e1s rezagadas?<\/strong><\/p>\n<p><strong>&#8211; \u00bfCu\u00e1l es el poder de la #ExperienciadeCliente frente a otros atributos de marca?<\/strong><\/p>\n<p>La intervenci\u00f3n de <a href=\"https:\/\/www.linkedin.com\/in\/patriciajimenezmorente\/?originalSubdomain=es\">Patricia Jim\u00e9nez<\/a> dar\u00e1 paso a un almuerzo informal, una ocasi\u00f3n \u00fanica para intercambiar conocimiento, puntos de vista y ampliar tu agencia de business occasions.&nbsp;<\/p>\n<h3>Con el patrocinio de <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/hmg.eu\/\">HMG<\/a><\/span>.<\/h3>\n<h3><span style=\"color: #ff0000;\"><strong>Aforo limitado.<\/strong><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Desc\u00fabrelo en la nueva edici\u00f3n de #MarketingBrunch by IPMARK,&nbsp; un encuentro exclusivo para los creyentes en la magia del marketing.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5901],"tags":[],"class_list":["post-85673","post","type-post","status-publish","format-standard","hentry","category-marketing","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La experiencia de cliente en la nueva edici\u00f3n de MarketingBrunch IPMARK<\/title>\n<meta name=\"description\" content=\"El liderazgo de la experiencia de cliente desde el departamento de marketing ser\u00e1 el tema abordado en el encuentro Marketing Brunch de IPMARK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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