{"id":85641,"date":"2019-09-23T17:14:40","date_gmt":"2019-09-23T15:14:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=85641"},"modified":"2019-09-23T17:14:40","modified_gmt":"2019-09-23T15:14:40","slug":"splio-impulsar-neofidelizacion-marketing-fidelizacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85641","title":{"rendered":"Splio capta 10.000 millones de euros para impulsar la neofidelizaci\u00f3n"},"content":{"rendered":"<figure id=\"attachment_85642\" aria-describedby=\"caption-attachment-85642\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85642\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/splio.png\" alt=\"Splio capta 10 millones de euros para impulsar la Neofidelizaci\u00f3n\" width=\"690\" height=\"372\"><figcaption id=\"caption-attachment-85642\" class=\"wp-caption-text\">Splio capta 10 millones de euros para impulsar la Neofidelizaci\u00f3n.<\/figcaption><\/figure>\n<p><strong>Diez&nbsp;millones de euros para impulsar la neofidelizaci\u00f3n de las marcas. Es la nueva apuesta de Splio, la plataforma especializada en marketing, con la intenci\u00f3n de acelerar su crecimiento internacional.<\/strong><\/p>\n<p>Los fondos provienen de nuevos inversores, Ring Capital, fondo especializado en la financiaci\u00f3n de empresas; de la French Tech, y de Swen Capital Partners, que se unen a los tres inversores hist\u00f3ricos de Splio: Amundi PEF, BNP Paribas y BPI France.<\/p>\n<p>Splio ha anunciado que pretende \u201crevolucionar el marketing\u201d al lanzar la <strong>New Loyalty Economy<\/strong>, que propone a las marcas integrar a todos los consumidores en una estrategia de fidelizaci\u00f3n duradera.<\/p>\n<p>La compa\u00f1\u00eda afirma que potenciar\u00e1 sus equipos de I+D e innovaci\u00f3n para apoyar su desarrollo internacional y ofrecer al mercado europeo y chino una plataforma de marketing innovadora que ayude a las marcas a adaptarse a los nuevos h\u00e1bitos de consumo y comunicaci\u00f3n de los consumidores.<\/p>\n<p>\u00abCon nuestra contribuci\u00f3n, queremos apoyar el crecimiento de Splio e impulsar la plataforma que ayuda a las marcas a materializar esta visi\u00f3n. Con un modelo y posicionamiento consolidados, nos deparan interesantes desaf\u00edos de&nbsp; escalabilidad e internacionalizaci\u00f3n, para los que Ring Capital est\u00e1 preparado para acompa\u00f1ar a Splio\u00bb, ha manifestado Nicolas Celier, cofundador de Ring Capital.<\/p>\n<p>Convencidos de que la &nbsp;neofidelizaci\u00f3n es actualmente la mejor herramienta de crecimiento para las marcas, Splio lanza la New Loyalty Economy.&nbsp;Mireille Messine, CEO de Splio ha declarado que, \u00abcon unos presupuestos de marketing para la adquisici\u00f3n cada vez m\u00e1s y m\u00e1s altos, una fidelidad cada vez m\u00e1s y m\u00e1s vol\u00e1til y la innovaci\u00f3n como un estilo de vida, Splio propone un enfoque innovador del marketing de fidelizaci\u00f3n que cubra todas las necesidades de la relaci\u00f3n con el cliente.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diez&nbsp;millones de euros para impulsar la neofidelizaci\u00f3n de las marcas. Es la nueva apuesta de Splio, la plataforma especializada en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-85641","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Splio capta 10.000 millones de euros para impulsar la neofidelizaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Splio ha anunciado la captaci\u00f3n de 10 millones de euros para impulsar la Neofidelizaci\u00f3n como el nuevo motor de crecimiento de las marcas en Europa y China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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