{"id":85569,"date":"2019-09-20T14:06:32","date_gmt":"2019-09-20T12:06:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=85569"},"modified":"2019-09-20T14:06:32","modified_gmt":"2019-09-20T12:06:32","slug":"realidad-aumentada-en-el-sector-retail","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85569","title":{"rendered":"As\u00ed ayuda la realidad aumentada en el sector Retail"},"content":{"rendered":"
\"Los
Los smartphones con visi\u00f3n artificial y realidad aumentada, alternativa econ\u00f3mica para el sector Retail<\/figcaption><\/figure>\n

La tecnolog\u00eda m\u00f3vil puede resultar de gran ayuda a las empresas del sector Retail en su camino hacia la transformaci\u00f3n digital<\/a>. Los smartphones con visi\u00f3n artificial y realidad aumentada permiten a los minoristas un acceso a la informaci\u00f3n en tiempo real, evit\u00e1ndoles tener que modificar su infraestructura y asumir altos costes operativos. <\/strong><\/p>\n

Un reciente informe elaborado por la consultora McKinsey indica que el comercio afronta hoy d\u00eda una gran presi\u00f3n en los m\u00e1rgenes<\/strong>. Una presi\u00f3n que se incrementa en el caso de las tiendas de ropa y grandes almacenes. Para afrontar esta tendencia, desde la consultora recomiendan la puesta en marcha de un programa de automatizaci\u00f3n integral. <\/span><\/p>\n

Sin embargo, no todas las compa\u00f1\u00edas del sector cuentan con los recursos disponibles para incorporarlo a su negocio. Como alternativa aparece la automatizaci\u00f3n mediante smartphones con visi\u00f3n artificial y realidad aumentada<\/a>.<\/strong> Estos dispositivos m\u00f3viles permiten escanear c\u00f3digos de barras, verificar precios y fechas de caducidad – gracias a la tecnolog\u00eda de Reconocimiento \u00d3ptico de Caracteres (OCR, en sus siglas en ingl\u00e9s)-; reconocer productos y emplear capas de realidad aumentada. <\/span><\/p>\n

\u201cSe trata de un enfoque gradual que ya est\u00e1 automatizando actividades a lo largo de toda la cadena de suministro y mejorando las capacidades de los trabajadores del sector en lugar de reemplazarlos\u201d, explica Christian Floerkemeier<\/strong>, co-fundador de la empresa tecnol\u00f3gica Scandit<\/strong>. <\/span><\/p>\n

De acuerdo con Floerkemeier, este tipo de tecnolog\u00edas evita que los minoristas tengan que prescindir de su infraestructura o interrumpir sus operaciones con el fin de instalar c\u00e1maras, balanzas o estanter\u00edas electr\u00f3nicas. Y pueden, en su lugar, entregar a los empleados tel\u00e9fonos m\u00f3viles y aplicaciones para acceder a informaci\u00f3n en tiempo real<\/strong>. Lo que en \u00faltima instancia, se traduce en una optimizaci\u00f3n de los tiempos de inventario o de reposici\u00f3n de art\u00edculos. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La tecnolog\u00eda m\u00f3vil puede resultar de gran ayuda a las empresas del sector Retail en su camino hacia la transformaci\u00f3n<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2338],"class_list":["post-85569","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-realidad-aumentada"],"acf":[],"yoast_head":"\nAs\u00ed ayuda la realidad aumentada en el sector Retail<\/title>\n<meta name=\"description\" content=\"La realidad aumentada en el sector Retail puede ser de gran ayuda para afrontar la presi\u00f3n de m\u00e1rgenes que sufre el negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=85569\" \/>\n<meta property=\"og:locale\" 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