{"id":85435,"date":"2019-09-19T15:08:53","date_gmt":"2019-09-19T13:08:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=85435"},"modified":"2019-09-19T15:08:53","modified_gmt":"2019-09-19T13:08:53","slug":"havas-media-group-espana-ficha-oscar-dorda-promociona-marga-ollero","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85435","title":{"rendered":"Havas Media Group Espa\u00f1a ficha a \u00d3scar Dorda y nombra a Ollero chief data & insight officer"},"content":{"rendered":"
\"\u00d3scar
\u00d3scar Dorda, director general de Arena Media Madrid.<\/figcaption><\/figure>\n
\"Marga
Marga Ollero, chief data & insight officer de Havas Media Group Espa\u00f1a.<\/figcaption><\/figure>\n

\u00d3scar Dorda,\u00a0 director general de PHD Media Espa\u00f1a desde 2016, se incorpora a Arena Media Madrid, agencia de medios de Havas Media Group Espa\u00f1a, con el mismo cargo. Sustituir\u00e1 en dichas funciones a Marga Ollero, que ha sido nombrada chief data & insight officer del grupo en nuestro pa\u00eds y pasa a ser miembro del Comit\u00e9 Ejecutivo de la compa\u00f1\u00eda.\u00a0<\/strong>
\nDorda cuenta con m\u00e1s de 20 a\u00f1os de experiencia en el sector publicitario<\/strong>, iniciada en el mundo de la publicidad en ventas en el Grupo Antena3, para dar m\u00e1s tarde el salto a las agencias. Recientemente ha sido reconocido entre los\u00a0profesionales de\u00a0agencias de medios\u00a0mejor valorados<\/a> (\u00faltimo\u00a0Informe Agency Scope\u00a0<\/em>de la consultora Scopen),<\/p>\n

Antes de llegar a PHD ocup\u00f3 puestos directivos en Maxus (agency business director),\u00a0 en MPG-Media Contacts (actualmente\u00a0Havas\u00a0Media), as\u00ed como en Mediacom y Zenith Media.<\/p>\n

Puesto de nueva creaci\u00f3n para Marga Ollero<\/strong><\/h2>\n

A su vez, Marga Ollero, hasta ahora al frente de Arena Media Madrid, asume un puesto de nueva creaci\u00f3n dentro del\u00a0\u00a0plan organizativo que Havas Media Group Espa\u00f1a est\u00e1 llevando a cabo<\/strong>. Desde el mismo\u00a0ser\u00e1 la\u00a0m\u00e1xima responsable de\u00a0todo el \u00e1rea de investigaci\u00f3n, data e insights para\u00a0Havas\u00a0Media Group Espa\u00f1a, ampliando as\u00ed su responsabilidad a todas las unidades que conforman la divisi\u00f3n del grupo de medios en nuestro pa\u00eds, incluyendo a las agencias de medios\u00a0Havas\u00a0Media, Arena Media, Forward Media y Proximia, y todas las especialidades como Adcity (DOOH), HPH (program\u00e1tica), Socialyse (campa\u00f1as social media), Ecselis (performance) y DBI (data Intelligence). \u00a0Ollero pasa a ser miembro del Comit\u00e9 Ejecutivo de la compa\u00f1\u00eda.<\/p>\n

Marga Ollero es una de las voces m\u00e1s autorizadas del\u00a0 sector publicitario en el\u00a0\u00e1rea de la investigaci\u00f3n de medios y audiencias<\/a>. Inici\u00f3 su carrera profesional en Kantar Media y luego pas\u00f3 por diferentes agencias de medios como Mindshare y Zenith Media, en ambos casos como responsable del \u00e1rea de investigaci\u00f3n. Fue directora de investigaci\u00f3n de Arena Media Espa\u00f1a durante 11 a\u00f1os y directora general desde enero de 2017. Actualmente es\u00a0 presidenta de la AIMC<\/strong>, vicepresidenta de la BCMA en el \u00e1rea de investigaci\u00f3n y medici\u00f3n, y forma parte de la Junta de la Asociaci\u00f3n de Agencias de Medios.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

\u00d3scar Dorda,\u00a0 director general de PHD Media Espa\u00f1a desde 2016, se incorpora a Arena Media Madrid, agencia de medios de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-85435","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nLa agencia de medios Havas Media Group ficha a Dorda y promociona a Ollero<\/title>\n<meta name=\"description\" content=\"La agencia de medios Havas Media Group ha realizado cambios en su estructura con el fichaje de \u00d3scar Dorda (ex-PHD) y la promoci\u00f3n de Marga Ollero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=85435\" \/>\n<meta property=\"og:locale\" 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