{"id":85415,"date":"2019-09-19T12:21:04","date_gmt":"2019-09-19T10:21:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=85415"},"modified":"2019-09-19T12:21:04","modified_gmt":"2019-09-19T10:21:04","slug":"la-tecnologia-aliada-la-experiencia-compra","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85415","title":{"rendered":"La tecnolog\u00eda, aliada en la experiencia de compra"},"content":{"rendered":"<figure id=\"attachment_85416\" aria-describedby=\"caption-attachment-85416\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85416\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/experiencia-de-compra-globotalks.jpg\" alt=\"Los avances tecnol\u00f3gicos permitir\u00e1n ofrecer experiencias de compra enriquecedoras en el punto de venta\" width=\"690\" height=\"434\" \/><figcaption id=\"caption-attachment-85416\" class=\"wp-caption-text\">Los avances tecnol\u00f3gicos permitir\u00e1n ofrecer experiencias de compra enriquecedoras en el punto de venta<\/figcaption><\/figure>\n<p><strong>El consumidor millenial se halla en el centro del futuro del consumo. As\u00ed lo considera Alberto Abel, senior manager de la divisi\u00f3n de operaciones y ultramar de Alibaba, quien ha subrayado las principales motivaciones de este tipo de usuario. A saber, la sostenibilidad, la personalizaci\u00f3n y la inmediatez.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Durante la primera edici\u00f3n de GlovoTalks, un evento organizado por la empresa de entrega a domicilio en Barcelona, el portavoz de la compa\u00f1\u00eda china ha recordado asimismo la importancia que tienen avances tecnol\u00f3gicos como la <a href=\"https:\/\/ipmark.com\/simstore-virtual-motivaciones-de-compra\/\" target=\"_blank\" rel=\"noopener noreferrer\">realidad virtual<\/a>, para ayudar a marcas y \u2018retailers\u2019 a ofrecer una experiencia de compra satisfactoria en el punto de venta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un objetivo, el de entregar a los visitantes experiencias nuevas, que precisamente persegu\u00eda la empresa de<a href=\"https:\/\/ipmark.com\/digital\/ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"> ecommerce<\/a> cuando decidi\u00f3 abrir la primera tienda f\u00edsica de AliExpress de Europa en Espa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ello ha estado de acuerdo <strong>Pablo de la Rica<\/strong>, gerente de \u2018retail knowledge\u2019 de la Asociaci\u00f3n de Fabricantes y Distribuidores (<strong>AECOC<\/strong>), quien ha destacado la forma en la que la experiencia del usuario se enriquece, tanto en el punto de venta tradicional como en el online, gracias a la <strong>adopci\u00f3n de la tecnolog\u00eda a las preferencias de \u00e9ste<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Javier L\u00f3pez<\/strong>, responsable de la direcci\u00f3n de clientes, servicios y transformaci\u00f3n digital de <strong>Carrefour<\/strong>, ha recordado de igual modo la importancia de forjar alianzas entre compa\u00f1\u00edas, clave para el \u00e9xito en el sector de la distribuci\u00f3n y ecommerce. <strong>Daniel Alonso<\/strong>, director general del \u00e1rea \u2018groceries\u2019 de <strong>Glovo<\/strong>, ha afirmado por su parte que el futuro del gran consumo pasa por ofrecer <strong>servicios de \u2018delivery\u2019 a precios m\u00e1s bajos<\/strong> para el consumidor y <strong>bonificar al cliente que acude al punto de venta f\u00edsico<\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El consumidor millenial se halla en el centro del futuro del consumo. As\u00ed lo considera Alberto Abel, senior manager de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[598,2509,50],"class_list":["post-85415","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-experiencia-de-cliente","tag-glovo","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La tecnolog\u00eda, aliada en la experiencia de compra<\/title>\n<meta name=\"description\" content=\"Los avances tecnol\u00f3gicos como la realidad virtual ayudan a enriquecer la experiencia de compra en la tienda f\u00edsica. 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