{"id":85318,"date":"2019-09-17T17:55:50","date_gmt":"2019-09-17T15:55:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=85318"},"modified":"2019-09-17T17:55:50","modified_gmt":"2019-09-17T15:55:50","slug":"exterion-media-gana-autobuses-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85318","title":{"rendered":"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona"},"content":{"rendered":"<figure id=\"attachment_85320\" aria-describedby=\"caption-attachment-85320\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85320\" title=\"Exterion Media gana la concesi\u00f3n publicitaria de Autobuses Urbanos de Barcelona (TBM)\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/exterion-media.jpg\" alt=\"Exterion Media gana la concesi\u00f3n publicitaria de Autobuses Urbanos de Barcelona (TBM)\" width=\"690\" height=\"588\" \/><figcaption id=\"caption-attachment-85320\" class=\"wp-caption-text\">Exterion Media gana la concesi\u00f3n publicitaria de Autobuses Urbanos de Barcelona (TBM)<\/figcaption><\/figure>\n<p><strong>Exterion Media ha resultado adjudicataria del contrato de explotaci\u00f3n <a href=\"https:\/\/ipmark.com\/agencias\/\" target=\"_blank\" rel=\"noopener noreferrer\">publicitaria<\/a> de \u2018Transports Metropolitans de Barcelona\u2019 (TMB), los autobuses urbanos de la Ciudad Condal. La nueva concesi\u00f3n se une a las que ya gestiona la compa\u00f1\u00eda en otras capitales espa\u00f1olas. Entre ellas, Madrid, Valencia, Zaragoza o Vigo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El contrato, que contempla un periodo de duraci\u00f3n de <strong>tres a\u00f1os y medio y una pr\u00f3rroga anual<\/strong>, incluye la gesti\u00f3n publicitaria de una flota de m\u00e1s de 1.000 autobuses. TMB da servicio a <strong>101 l\u00edneas<\/strong> que conectan distintas zonas de Barcelona y otros diez municipios de su \u00e1rea metropolitana. En la concesi\u00f3n tambi\u00e9n se incluye la gesti\u00f3n publicitaria de Barcelona Bus Turistic, que cuenta con tres l\u00edneas y un total de 77 autobuses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva concesi\u00f3n se suma a las obtenidas recientemente en <strong>San Sebasti\u00e1n<\/strong> y <strong>C\u00f3rdoba<\/strong>; a la gesti\u00f3n publicitaria de los <strong>autobuses interurbanos de Bizkaia<\/strong>; la<strong> flota del Grupo Avanza<\/strong> en la Comunidad de <strong>Madrid<\/strong> y <strong>M\u00e1laga<\/strong>; y <strong>flotas de medio y largo recorrido<\/strong>. En total, la compa\u00f1\u00eda ya alcanza la <strong>gesti\u00f3n publicitaria de m\u00e1s de 6.000 autobuses<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta adjudicaci\u00f3n, la firma ofrecer\u00e1 a sus clientes una mayor cobertura nacional y regional en Catalu\u00f1a para sus campa\u00f1as, a trav\u00e9s de un <strong>soporte &#8216;premium&#8217;<\/strong> que, de acuerdo con el \u00faltimo Estudio General de Medios (EGM), se sit\u00faa como el segmento con el mayor \u00edndice de recuerdo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de <strong>Borja Balanzat<\/strong>, director general de la firma, \u201cesta concesi\u00f3n cobra especial importancia por su car\u00e1cter estrat\u00e9gico a la hora de posicionarnos en Espa\u00f1a como la empresa l\u00edder en la gesti\u00f3n publicitaria del soporte bus, permiti\u00e9ndonos ofertar al mercado coberturas nacionales en entornos urbanos con un soporte l\u00edder en audiencia\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exterion Media ha resultado adjudicataria del contrato de explotaci\u00f3n publicitaria de \u2018Transports Metropolitans de Barcelona\u2019 (TMB), los autobuses urbanos de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[323,2341],"class_list":["post-85318","post","type-post","status-publish","format-standard","hentry","category-media","tag-exterior","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona<\/title>\n<meta name=\"description\" content=\"Exterion Media ha resultado la adjudicataria de los autobuses urbanos de Barcelona (TMB). Se une a las concesiones obtenidas en otras ciudades espa\u00f1olas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=85318\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona\" \/>\n<meta property=\"og:description\" content=\"Exterion Media ha resultado la adjudicataria de los autobuses urbanos de Barcelona (TMB). Se une a las concesiones obtenidas en otras ciudades espa\u00f1olas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=85318\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-17T15:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/exterion-media.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona\",\"datePublished\":\"2019-09-17T15:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318\"},\"wordCount\":340,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/exterion-media.jpg\",\"keywords\":[\"exterior\",\"publicidad\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=85318\",\"name\":\"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/exterion-media.jpg\",\"datePublished\":\"2019-09-17T15:55:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Exterion Media ha resultado la adjudicataria de los autobuses urbanos de Barcelona (TMB). Se une a las concesiones obtenidas en otras ciudades espa\u00f1olas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=85318\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85318#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona","description":"Exterion Media ha resultado la adjudicataria de los autobuses urbanos de Barcelona (TMB). Se une a las concesiones obtenidas en otras ciudades espa\u00f1olas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=85318","og_locale":"es_ES","og_type":"article","og_title":"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona","og_description":"Exterion Media ha resultado la adjudicataria de los autobuses urbanos de Barcelona (TMB). Se une a las concesiones obtenidas en otras ciudades espa\u00f1olas.","og_url":"https:\/\/ipmark.com\/?p=85318","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2019-09-17T15:55:50+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/exterion-media.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=85318#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=85318"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona","datePublished":"2019-09-17T15:55:50+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=85318"},"wordCount":340,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=85318#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/exterion-media.jpg","keywords":["exterior","publicidad"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=85318","url":"https:\/\/ipmark.com\/?p=85318","name":"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=85318#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=85318#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/exterion-media.jpg","datePublished":"2019-09-17T15:55:50+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Exterion Media ha resultado la adjudicataria de los autobuses urbanos de Barcelona (TMB). Se une a las concesiones obtenidas en otras ciudades espa\u00f1olas.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=85318#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=85318"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=85318#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=85318#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Exterion Media gana la gesti\u00f3n publicitaria de los autobuses urbanos de Barcelona"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/85318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85318"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/85318\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}