{"id":85261,"date":"2019-09-17T12:27:38","date_gmt":"2019-09-17T10:27:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=85261"},"modified":"2019-09-17T12:27:38","modified_gmt":"2019-09-17T10:27:38","slug":"ipg-voicelab-division-estrategia-voz-ipg-mediabrands","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85261","title":{"rendered":"Nace IPG Voicelab, la apuesta voice-audio de IPG Mediabrands"},"content":{"rendered":"<figure id=\"attachment_85267\" aria-describedby=\"caption-attachment-85267\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85267\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/IPG-Voicelab.jpg\" alt=\"Alfonso Garc\u00eda Valenzuela, chief innovation officer de IPG Mediabrands, y Roberto Carreras, CEO de Voikers. \" width=\"690\" height=\"467\" \/><figcaption id=\"caption-attachment-85267\" class=\"wp-caption-text\">Alfonso Garc\u00eda Valenzuela, chief innovation officer de IPG Mediabrands, y Roberto Carreras, CEO de Voikers.<\/figcaption><\/figure>\n<p><strong>IPG Mediabrands y Voikers,\u00a0compa\u00f1\u00eda\u00a0especializada en tecnolog\u00eda y estrategias de voz, anuncian la creaci\u00f3n de IPG Voicelab, un proyecto con metodolog\u00eda propia que responde a\u00a0la apuesta estrat\u00e9gica de IPG Mediabrands de conectar a las marcas y las personas para generar emociones.<\/strong><\/p>\n<p>\u00abSe prev\u00e9 que en 2021 habr\u00e1 m\u00e1s asistentes virtuales que personas en el planeta y por eso dentro de nuestra apuesta por la innovaci\u00f3n y la conexi\u00f3n de talento, IPG Voicelab es la soluci\u00f3n m\u00e1s completa para las marcas, ya que re\u00fane el mejor talento y expertos relacionado con la voz y audio del mercado y apuesta de forma decidida por la investigaci\u00f3n y el desarrollo. Gracias a Voikers estamos desarrollando<strong> estrategias y proyectos de audio y voz para construir marcas, contar historias y conectar con la audiencia en un plano emocional y en un contexto innovador<\/strong>\u201d, ha explicado <strong>Poncho Garc\u00eda-Valenzuela, chief innovation officer de IPG Mediabrands<\/strong>.<\/p>\n<p>Por su parte, Roberto Carreras, CEO de Voikers ha se\u00f1alado: \u201cLas marcas necesitan re-pensarse, entender qu\u00e9 tipo de relaci\u00f3n quieren establecer con sus consumidores, con sus partners, con sus empleados y con la sociedad, c\u00f3mo quieren ser vistas, c\u00f3mo seguir siendo importantes y c\u00f3mo ofrecer un valor real para generar confianza y vinculaci\u00f3n duradera. Para ello las marcas necesitan mirar a los ojos a la gente y comenzar una conversaci\u00f3n aut\u00e9ntica, emotiva y enriquecedora, necesitan tener una voz, su propia voz\u00bb.<\/p>\n<p>La voz es uno de los hitos tecnol\u00f3gicos de este a\u00f1o. Se estima que <strong>la\u00a0cifra de dispositivos de voz en EEUU asciende a m\u00e1s 120 millones y en Reino Unido a 10 millones<\/strong> y se prev\u00e9 que, a finales de este a\u00f1o, la venta de altavoces inteligentes crezca un 50%. En este contexto,\u00a0\u00a0IPG VOICELAB define estrategias de audio y voz a trav\u00e9s de la investigaci\u00f3n, el desarrollo de experiencias conversacionales y los desarrollos tecnol\u00f3gicos propios. <strong>\u00abNo se trata de una moda pasajera, sino de una apuesta estrat\u00e9gica en la ya estamos ofreciendo soluciones de tecnolog\u00eda, contenido y consultor\u00eda a nuestros clientes\u201d<\/strong>, afirma Garc\u00eda Valenzuela.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPG Mediabrands y Voikers,\u00a0compa\u00f1\u00eda\u00a0especializada en tecnolog\u00eda y estrategias de voz, anuncian la creaci\u00f3n de IPG Voicelab, un proyecto con metodolog\u00eda<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-85261","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPG Voicelab, la divisi\u00f3n de estrategia de voz de IPG Mediabrands<\/title>\n<meta name=\"description\" content=\"IPG Voicelab es la nueva divisi\u00f3n de estrategia de voz puesta en marcha por IPG Mediabrands en colaboraci\u00f3n con la compa\u00f1\u00eda especialista Voikers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=85261\" \/>\n<meta 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