{"id":85223,"date":"2019-09-16T17:39:01","date_gmt":"2019-09-16T15:39:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=85223"},"modified":"2019-09-16T17:39:01","modified_gmt":"2019-09-16T15:39:01","slug":"ymedia-vizeum-wink-cuenta-medios-vodafone-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85223","title":{"rendered":"Ymedia Vizeum y Wink llevar\u00e1n los medios de Vodafone en Espa\u00f1a"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-85224\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/Vodafone-Dentsu.jpg\" alt=\"Vodafone-Dentsu\" width=\"690\" height=\"460\" \/>Ymedia Vizeum y WINK gestionar\u00e1n la inversi\u00f3n publicitaria en medios de Vodafone en Espa\u00f1a, tras adjudicar la la operadora su cuenta mundial a Dentsu Aegis Network. Ambas agencias ya trabajaban en el \u00e1mbito digital y los contenidos de la compa\u00f1\u00eda, adem\u00e1s de la marca Lowi.\u00a0\u00a0Globalmente, la cuenta ser\u00e1 liderada por Carat y los equipos implicados ser\u00e1n los responsables de la negociaci\u00f3n y compra de medios en asociaci\u00f3n con su equipo inhouse responsable de la compra de medios.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Jaime L\u00f3pez Francos<\/strong>, presidente de media &amp; performance en Dentsu Aegis Network Espa\u00f1a, ha se\u00f1alado: \u201cCelebramos esta gran noticia que es producto del gran trabajo que hemos realizado juntamente con nuestros compa\u00f1eros de internacional. En Espa\u00f1a ya tenemos una experiencia probada de grandes resultados con Vodafone y esto no hace m\u00e1s que afianzar nuestra ya excelente relaci\u00f3n\u201d.<\/p>\n<p style=\"font-weight: 400;\">\u00a0Por su parte, <strong>Will Swayne, chief client officer, media &amp; performance de Dentsu Aegis Network<\/strong> comenta que: \u201cVodafone es una organizaci\u00f3n centrada en el futuro, retando al viejo sistema para hacer las cosas de manera diferente mientras que son pioneros en lo nuevo y maximizando las oportunidades que nos brinda la econom\u00eda digital. Estamos encantados de convertirnos en sus socios, integrando lo mejor de nuestras capacidades para acelerar la evoluci\u00f3n de Vodafone para convertirse en l\u00edder del mercado en el \u00e1mbito de marketing digital y su compra de medios interna\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ymedia Vizeum y WINK gestionar\u00e1n la inversi\u00f3n publicitaria en medios de Vodafone en Espa\u00f1a, tras adjudicar la la operadora su<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5893],"tags":[],"class_list":["post-85223","post","type-post","status-publish","format-standard","hentry","category-agencias","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vodafone conf\u00eda su cuenta de medios en Espa\u00f1a a Ymedia Vizeum y Wink<\/title>\n<meta name=\"description\" content=\"Vodafone ha adjudicado la gesti\u00f3n de su inversi\u00f3n publicitaria en medios a Ymedia Vizeum y Wink, tras confiar a Dentsu su cuenta global.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=85223\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vodafone conf\u00eda su cuenta de medios en Espa\u00f1a a Ymedia Vizeum y Wink\" \/>\n<meta property=\"og:description\" content=\"Vodafone ha adjudicado la gesti\u00f3n de su inversi\u00f3n publicitaria en medios a Ymedia Vizeum y Wink, tras confiar a Dentsu su cuenta global.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=85223\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-16T15:39:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/Vodafone-Dentsu.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Ymedia Vizeum y Wink llevar\u00e1n los medios de Vodafone en Espa\u00f1a\",\"datePublished\":\"2019-09-16T15:39:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223\"},\"wordCount\":257,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Vodafone-Dentsu.jpg\",\"articleSection\":[\"Agencias\",\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=85223\",\"name\":\"Vodafone conf\u00eda su cuenta de medios en Espa\u00f1a a Ymedia Vizeum y Wink\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Vodafone-Dentsu.jpg\",\"datePublished\":\"2019-09-16T15:39:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Vodafone ha adjudicado la gesti\u00f3n de su inversi\u00f3n publicitaria en medios a Ymedia Vizeum y Wink, tras confiar a Dentsu su cuenta global.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=85223\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=85223#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ymedia Vizeum y Wink llevar\u00e1n los medios de Vodafone en Espa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vodafone conf\u00eda su cuenta de medios en Espa\u00f1a a Ymedia Vizeum y Wink","description":"Vodafone ha adjudicado la gesti\u00f3n de su inversi\u00f3n publicitaria en medios a Ymedia Vizeum y Wink, tras confiar a Dentsu su cuenta global.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=85223","og_locale":"es_ES","og_type":"article","og_title":"Vodafone conf\u00eda su cuenta de medios en Espa\u00f1a a Ymedia Vizeum y Wink","og_description":"Vodafone ha adjudicado la gesti\u00f3n de su inversi\u00f3n publicitaria en medios a Ymedia Vizeum y Wink, tras confiar a Dentsu su cuenta global.","og_url":"https:\/\/ipmark.com\/?p=85223","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2019-09-16T15:39:01+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/Vodafone-Dentsu.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=85223#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=85223"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Ymedia Vizeum y Wink llevar\u00e1n los medios de Vodafone en Espa\u00f1a","datePublished":"2019-09-16T15:39:01+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=85223"},"wordCount":257,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=85223#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/Vodafone-Dentsu.jpg","articleSection":["Agencias","Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=85223","url":"https:\/\/ipmark.com\/?p=85223","name":"Vodafone conf\u00eda su cuenta de medios en Espa\u00f1a a Ymedia Vizeum y Wink","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=85223#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=85223#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/Vodafone-Dentsu.jpg","datePublished":"2019-09-16T15:39:01+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Vodafone ha adjudicado la gesti\u00f3n de su inversi\u00f3n publicitaria en medios a Ymedia Vizeum y Wink, tras confiar a Dentsu su cuenta global.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=85223#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=85223"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=85223#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=85223#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Ymedia Vizeum y Wink llevar\u00e1n los medios de Vodafone en Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/85223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85223"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/85223\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}