{"id":85190,"date":"2019-09-16T14:45:01","date_gmt":"2019-09-16T12:45:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=85190"},"modified":"2019-09-16T14:45:01","modified_gmt":"2019-09-16T12:45:01","slug":"cristina-barranco-vuelve-a-omd-spain-directora-general","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85190","title":{"rendered":"Cristina Barranco vuelve a OMD Spain como directora general"},"content":{"rendered":"<figure id=\"attachment_85193\" aria-describedby=\"caption-attachment-85193\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85193\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/CristinaBarranco-ok-buena.jpg\" alt=\"Cristina Barranco, nueva directora general de OMD Spain.\" width=\"690\" height=\"460\" \/><figcaption id=\"caption-attachment-85193\" class=\"wp-caption-text\">Despu\u00e9s de varios a\u00f1os al frente de agencias del grupo Publicis e IPG, Cristina Barranco,\u00a0regresa a OMD Spain.<\/figcaption><\/figure>\n<p><strong>OmnicomMediaGroup contin\u00faa con su plan estrat\u00e9gico de transformaci\u00f3n en Espa\u00f1a. Despu\u00e9s de nombrar chief operating y development officer a <a href=\"https:\/\/ipmark.com\/marta-saez-asume-cargo-chief-operating-development-officer-omg-espana\/\">Marta S\u00e1ez Achaerando<\/a>, el grupo incorpora al equipo a Cristina Barranco como su nueva directora general de OMD Spain.<\/strong><\/p>\n<p>Tras varios a\u00f1os al frente de agencias del grupo<a href=\"https:\/\/ipmark.com\/agencia-de-medios-initiative-cristina-barranco\/\"> <strong>Publicis e IPG<\/strong>,<\/a> Barranco regresa a OMD, donde <strong>ya desempe\u00f1\u00f3 funciones de direcci\u00f3n.<\/strong> En su nuevo cargo, ser\u00e1 la responsable de consolidar <strong>el crecimiento la agencia en nuestro pa\u00eds<\/strong>, dirigiendo las \u00e1reas de <strong>estrategia, marketing y nuevo negocio, brand managment, digital y creatividad, de sus dos oficinas.<\/strong><\/p>\n<p>Acerca del nombramiento, <strong>el CEO de OMG, Joan Jordi Vallverd\u00fa<\/strong>, ha indicado que la actitud y conocimiento de Barranco <strong>es esencial para ayudar a los clientes \u201cen estos momentos de cambios\u201d, <\/strong>donde vivimos en<strong> \u201c<\/strong>un ecosistema con nuevos competidores, una creciente <strong>fragmentaci\u00f3n de medios, con data y tecnolog\u00eda <\/strong>como variables imprescindibles en cualquier estrategia\u201d.<\/p>\n<p>Por su parte,\u00a0Cristina Barranco se muestra alegre de regresar a OMD Spain en un <strong>momento de transformaci\u00f3n en la industria,<\/strong> \u00aben el que debemos estar a la altura para <strong>acompa\u00f1ar a nuestros clientes<\/strong> en un entorno cada vez m\u00e1s retador\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OmnicomMediaGroup contin\u00faa con su plan estrat\u00e9gico de transformaci\u00f3n en Espa\u00f1a. Despu\u00e9s de nombrar chief operating y development officer a Marta<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-85190","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cristina Barranco vuelve a OMD Spain directora general<\/title>\n<meta name=\"description\" content=\"Cristina Barranco vuelve a OMD Spain como directora general, tas varios a\u00f1os al frente de agencias del grupo Publicis e IPG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=85190\" \/>\n<meta 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