{"id":85164,"date":"2019-09-16T12:31:13","date_gmt":"2019-09-16T10:31:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=85164"},"modified":"2019-09-16T12:31:13","modified_gmt":"2019-09-16T10:31:13","slug":"delamata-design-rebranding-rianxeira-pentawards","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85164","title":{"rendered":"Delamata Design, Pentaward de plata con el rebranding de Rianxeira"},"content":{"rendered":"<figure id=\"attachment_85168\" aria-describedby=\"caption-attachment-85168\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85168\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/DeLaMata-Rebranding-Rianxeira-Pentawards-2019-bodegon.jpg\" alt=\"El primer logotipo de Rianxeira, basado en la actuaci\u00f3n de Sophia Loren en &quot;La donna del fiume&quot;, inspira el nuevo packaging de la conservera.\" width=\"690\" height=\"517\" \/><figcaption id=\"caption-attachment-85168\" class=\"wp-caption-text\">El primer logotipo de Rianxeira, basado en la actuaci\u00f3n de Sophia Loren en \u00abLa donna del fiume\u00bb, inspira el nuevo packaging de la conservera.<\/figcaption><\/figure>\n<p><strong>La agencia Delamata Design y la conservera Rianxeira han\u00a0recibido\u00a0un Pentaward de plata en la \u00faltima edici\u00f3n de los premios m\u00e1s representativos del sector del packaging y el dise\u00f1o, cuya ceremonia de entrega tuvo lugar el pasado 12 de septiembre en Londres.\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.delamatadesign.com\/\">Delamata Design<\/a> ha sido la responsable de desarrollar el rebranding y del dise\u00f1o de packaging de toda la gama de productos de Rianxeira, que este a\u00f1o ha presentado su nueva imagen de marca, m\u00e1s acorde con su posicionamiento centrado en la sostenibilidad, la transparencia y la vida saludable.<\/p>\n<p>El reto para la agencia consisti\u00f3 en hacer <strong>un cambio renovador en su marca sin perder su esencia<\/strong> pues, a pesar de no haber hecho ninguna comunicaci\u00f3n sobre los valores de Rianxeira, la marca ten\u00eda una huella positiva en la mente de los consumidores, por lo que la propuesta fue volver al origen de la marca y a un concepto que se hab\u00eda perdido en el tiempo.<\/p>\n<p>As\u00ed, la Delamata Design decidi\u00f3 regresar al primer logotipo de Rianxeira, basado en <strong>la actuaci\u00f3n de Sophia Loren en \u00abLa donna del fiume\u00bb<\/strong>. Ciertamente, fue una secuencia de la pel\u00edcula la que inspir\u00f3 a un visionario Jes\u00fas Alonso Fern\u00e1ndez, fundador y presidente honorario del grupo Jealsa-Rianxeira, quien registr\u00f3 el logotipo de la marca Rianxeira en 1958. Desde entonces, la imagen de esta bella mujer morena que sostiene una canasta de peces con los brazos en alto ha viajado por todo el mundo.<\/p>\n<figure id=\"attachment_85169\" aria-describedby=\"caption-attachment-85169\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85169\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/DeLaMata-Rebranding-Rianxeira-Pentawards-2019-antes-despues.jpg\" alt=\"El &quot;antes y despu\u00e9s&quot; del packaging de Rianxeira. \" width=\"690\" height=\"288\" \/><figcaption id=\"caption-attachment-85169\" class=\"wp-caption-text\">El \u00abantes y despu\u00e9s\u00bb del packaging de Rianxeira.<\/figcaption><\/figure>\n<p>El objetivo principal con este dise\u00f1o era romper los c\u00f3digos establecidos en el sector y <strong>crear una imagen memorable e impacto en el lineal<\/strong>, una imagen fresca, nueva e ic\u00f3nica para el packaging de <a href=\"https:\/\/rianxeira.com\/\">Rianxeira<\/a>.<\/p>\n<p>En palabras de <strong>Teresa Mart\u00edn de la Mata, directora creativa de Delamata<\/strong>: \u201csomos una agencia de concepto, vamos a la esencia de las marcas, creando propuestas creativas que buscan sorprender, construyendo una imagen diferenciadora, \u00fanica, relevante y emotiva.\u00bb<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Delamata Design y la conservera Rianxeira han\u00a0recibido\u00a0un Pentaward de plata en la \u00faltima edici\u00f3n de los premios m\u00e1s<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-85164","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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