{"id":85137,"date":"2019-09-16T11:21:24","date_gmt":"2019-09-16T09:21:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=85137"},"modified":"2019-09-16T11:21:24","modified_gmt":"2019-09-16T09:21:24","slug":"ikea-te-ayuda-poner-orden-casa-chatbot","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=85137","title":{"rendered":"Ikea te ayuda a poner orden en casa con un chatbot"},"content":{"rendered":"<figure id=\"attachment_85148\" aria-describedby=\"caption-attachment-85148\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85148\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/chatbot-de-ikea.jpg\" alt=\"Ikea desarrolla un chatbot que permite al usuario saber cu\u00e1nto tiempo invierte en buscar cosas en el hogar\" width=\"690\" height=\"470\"><figcaption id=\"caption-attachment-85148\" class=\"wp-caption-text\">Ikea desarrolla un chatbot que permite al usuario saber cu\u00e1nto tiempo invierte en buscar cosas en el hogar<\/figcaption><\/figure>\n<p><strong>A trav\u00e9s de la campa\u00f1a \u2018El orden es tiempo\u2019, la <a href=\"https:\/\/ipmark.com\/marketing\/marcas\/\" target=\"_blank\" rel=\"noopener noreferrer\">marca<\/a> de muebles Ikea invita a reflexionar sobre el orden en casa y el tiempo que nos ocupa la b\u00fasqueda de objetos en el hogar. Una tarea a la que dedicamos, de media, un total de 65,9 minutos a la semana, 2,38 d\u00edas al a\u00f1o y 6,5 meses de nuestra vida, de acuerdo con un estudio realizado por Sigma Dos.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el claim <strong>\u2018El Orden es Tiempo, el Tiempo es Vida\u2019<\/strong>, la campa\u00f1a se compone de dos piezas audiovisuales para televisi\u00f3n y digital de 45 y 20 segundos, respectivamente, que muestran en clave de humor dos situaciones cotidianas en la b\u00fasqueda de objetos en el hogar.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La primera de ellas refleja la historia de una familia que vive momentos de tristeza en celebraciones y reuniones familiares a\u00f1o tras a\u00f1o porque el padre se encuentra ausente. Un d\u00eda \u00e9ste sale de la habitaci\u00f3n con aspecto desali\u00f1ado, pero sonriente y victorioso, ya que despu\u00e9s de varios a\u00f1os, ha encontrado el cintur\u00f3n que estaba buscando.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la segunda pieza, el hijo peque\u00f1o de otra familia desaparece en su habitaci\u00f3n y vuelve a aparecer al cabo de unos a\u00f1os, mayor y con aspecto adolescente, con el juguete que no encontraba en su dormitorio.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de las piezas audiovisuales, la campa\u00f1a incluye un<a href=\"https:\/\/ipmark.com\/estrategias-marketing-implementan-chatbots\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> chatbot<\/strong><\/a> que permite a los usuarios saber<strong> cu\u00e1nto tiempo tardan en buscar objetos en su residencia<\/strong>. Para ello, la marca ha contado con la ayuda del matem\u00e1tico<strong> Eduardo S\u00e1enz de Cabez\u00f3n<\/strong>, responsable de la ecuaci\u00f3n a trav\u00e9s de la cual funciona el chatbot. Y recomendar\u00e1 tres soluciones del anunciante para ayudar al usuario con el orden.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elaborado por la agencia <strong>McCann<\/strong>, la campa\u00f1a &#8211; que arrancar\u00e1 el pr\u00f3ximo 22 de septiembre- se complementa con piezas digitales para Facebook e Instagram as\u00ed como con activaciones en tienda.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de la campa\u00f1a \u2018El orden es tiempo\u2019, la marca de muebles Ikea invita a reflexionar sobre el orden<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[231],"class_list":["post-85137","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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